A data profile of the people who buy, follow and care about Television channel in Portugal — modelled from more than twelve digital signal sources. Television channel has an estimated audience of 1,315,858 people in Portugal.
Television channel has an estimated audience of 1,315,858 people in Portugal. 56.5% are female, 43.5% are male, average age 43.4. Top brand affinities: Pay television, Mineral water, Freedom of speech, Eurosport, Millie Bobby Brown.
Top brand affinities include Pay television, Mineral water, Freedom of speech, with strongest over-indexing on Pay television (1.8× the country average).
Demographically, the Television channel audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Television channel fan in Portugal is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Pay television.
The key figures that characterise the Television channel profile in Portugal.
56.5% are female, 43.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.4 |
| Estimated audience size | 1,315,858 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Television channel audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 6.5% |
| France | 4.5% |
The strongest cross-interests of the Television channel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurosport | Sports | 1.94× | ||
| 02 | Pay television | Movies & TV | 1.80× | ||
| 03 | Norwich City F.C. | Sports | 1.73× | ||
| 04 | Torino F.C. | Sports | 1.71× | ||
| 05 | Tabloid (newspaper format) | Literature | 1.69× | ||
| 06 | Better Call Saul | Movies & TV | 1.66× | ||
| 07 | Monopoly (game) | Games | 1.64× | ||
| 08 | Gwyneth Paltrow | Movies & TV | 1.63× | ||
| 09 | Jet ski | Sports | 1.59× | ||
| 10 | Sevilla FC | Sports | 1.59× | ||
| 11 | Ryan Gosling | Movies & TV | 1.58× | ||
| 12 | New York Yankees | Sports | 1.58× | ||
| 13 | Mineral water | Food & Beverages | 1.57× | ||
| 14 | Keanu Reeves | Movies & TV | 1.57× | ||
| 15 | Heidi Klum | Fashion & Accessoires | 1.57× | ||
| 16 | Tom Hardy | Movies & TV | 1.57× | ||
| 17 | Sandra Bullock | Movies & TV | 1.56× | ||
| 18 | Freedom of speech | Politics & Society | 1.53× | ||
| 19 | Millie Bobby Brown | Movies & TV | 1.52× | ||
| 20 | Henry Cavill | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Community Orientation | OPEN | 1.23× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Creativity | OPEN | 0.78× | |
| Pet Ownership | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Television channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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