A data profile of the people who buy, follow and care about Folk rock in Sweden — modelled from more than twelve digital signal sources. Folk rock has an estimated audience of 155,165 people in Sweden.
Folk rock has an estimated audience of 155,165 people in Sweden. 48.0% are female, 52.0% are male, average age 45.4. Top brand affinities: Willie Nelson, Joni Mitchell, Bob Dylan, Dogs, Tom Petty.
Top brand affinities include Willie Nelson, Joni Mitchell, Bob Dylan, with strongest over-indexing on Willie Nelson (17.19× the country average).
Demographically, the Folk rock audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Folk rock fan in Sweden is balanced, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Willie Nelson.
The key figures that characterise the Folk rock profile in Sweden.
48.0% are female, 52.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 45.4 |
| Estimated audience size | 155,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Folk rock audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 47.3% |
| Italy | 7.1% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Folk rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Joni Mitchell | Music & Radio | 17.93× | ||
| 02 | Willie Nelson | Music & Radio | 17.19× | ||
| 03 | Tom Petty | Music & Radio | 10.13× | ||
| 04 | Leonard Cohen | Music & Radio | 6.44× | ||
| 05 | Fleetwood Mac | Music & Radio | 5.35× | ||
| 06 | Bob Dylan | Music & Radio | 4.48× | ||
| 07 | Matthew McConaughey | Movies & TV | 4.00× | ||
| 08 | Thomann | Shopping | 3.83× | ||
| 09 | Ozzy Osbourne | Music & Radio | 3.51× | ||
| 10 | ABBA | Music & Radio | 3.27× | ||
| 11 | Bruce Springsteen | Music & Radio | 3.16× | ||
| 12 | Musical film | Movies & TV | 2.39× | ||
| 13 | Musical theatre | Movies & TV | 2.27× | ||
| 14 | Festival | Music & Radio | 2.06× | ||
| 15 | Fiction books | Literature | 1.91× | ||
| 16 | Bars | Travel & Leisure | 1.79× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.66× | ||
| 18 | Meat | Food & Beverages | 1.63× | ||
| 19 | Dogs | Pets & Animals | 1.62× | ||
| 20 | Happiness | Health | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.85× | |
| Community Orientation | OPEN | 1.56× | |
| Spirituality | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Family Orientation | CONSERVATISM | 0.73× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Folk rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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