A data profile of the people who buy, follow and care about HBO MAX in Sweden — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 2,102,154 people in Sweden.
HBO MAX has an estimated audience of 2,102,154 people in Sweden. 54.4% are female, 45.6% are male, average age 42.3.
The key figures that characterise the HBO MAX profile in Sweden.
54.4% are female, 45.6% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 42.3 |
| Estimated audience size | 2,102,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide HBO MAX audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 39.2% |
| Brazil | 11.7% |
| Poland | 5.4% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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