A data profile of the people who buy, follow and care about Koenigsegg in Sweden — modelled from more than twelve digital signal sources. Koenigsegg has an estimated audience of 427,655 people in Sweden.
Koenigsegg has an estimated audience of 427,655 people in Sweden. 26.8% are female, 73.2% are male, average age 45.8. Top brand affinities: Bugatti Veyron, Amason, Elgiganten, Systembolaget, Clas Ohlson.
Top brand affinities include Bugatti Veyron, Amason, Elgiganten, with strongest over-indexing on Bugatti Veyron (24.61× the country average).
Demographically, the Koenigsegg audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Koenigsegg fan in Sweden is more male, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Bugatti Veyron.
The key figures that characterise the Koenigsegg profile in Sweden.
26.8% are female, 73.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 45.8 |
| Estimated audience size | 427,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Koenigsegg audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.0% |
| Germany | 6.5% |
| Brazil | 6.1% |
The strongest cross-interests of the Koenigsegg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bugatti Veyron | Cars & Mobility | 24.61× | ||
| 02 | Philipp Plein | Fashion & Accessoires | 22.77× | ||
| 03 | Goodwood Festival of Speed | Sports | 21.86× | ||
| 04 | Academy Award for Best Actor | Movies & TV | 18.83× | ||
| 05 | Personal luxury car | Cars & Mobility | 9.55× | ||
| 06 | SUVs | Cars & Mobility | 2.77× | ||
| 07 | Porr | Business & Career | 2.35× | ||
| 08 | Avanza | Business & Career | 2.14× | ||
| 09 | Automobiles | Cars & Mobility | 2.12× | ||
| 10 | Golf | Sports | 2.09× | ||
| 11 | Elgiganten | Shopping | 1.84× | ||
| 12 | Amason | Music & Radio | 1.72× | ||
| 13 | Tradera | Shopping | 1.62× | ||
| 14 | Göteborgs-Posten | News | 1.62× | ||
| 15 | Systembolaget | Shopping | 1.61× | ||
| 16 | Willys | Shopping | 1.58× | ||
| 17 | Clas Ohlson | Shopping | 1.56× | ||
| 18 | Nordea | Business & Career | 1.55× | ||
| 19 | Biltema | Business & Career | 1.51× | ||
| 20 | Sweden | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.57× | |
| Risk Appetite | THRILL | 1.88× | |
| Need for Security | CONSERVATISM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.99× | |
| Community Orientation | OPEN | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Koenigsegg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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