Advocacy Audience in United States

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Advocacy has an estimated audience of 4,933,027 people in United States. 64.7% are female, 35.3% are male, average age 45.5. Top regions: California, Texas, Illinois. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Whataburger.

The average Advocacy fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Advocacy audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Advocacy fans

Demographic split for Advocacy audience in United States
MetricValue
Female64.7%
Male35.3%
Average age45.5
Estimated audience size4,933,027

Audience persona

The typical Advocacy fan in United States is more female, around 45.5 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Advocacy in United States
RegionReachAffinity
California629,1181.16×
Texas450,7361.06×
Illinois418,1392.54×
Florida337,4031.01×
New York267,1560.97×
Louisiana184,4102.9×
Georgia160,5831.06×
Pennsylvania158,3970.95×
North Carolina153,0171.03×
Massachusetts146,6041.51×
Ohio137,3630.9×
Michigan127,6470.99×
Virginia127,1091.06×
New Jersey120,8300.96×
Arizona102,0341.01×
Washington98,0100.99×
Tennessee90,4860.91×
Maryland89,3051.05×
Indiana86,5780.96×
Wisconsin68,8830.93×
Missouri68,1260.86×
Alabama63,8960.93×
South Carolina63,3770.85×
Colorado62,5620.8×
Minnesota59,7190.84×
Kentucky56,3060.91×
Oklahoma51,4120.94×
Oregon50,6110.9×
Connecticut45,7950.93×
Mississippi43,1091.06×
Nevada40,1860.84×
Utah39,8680.9×
Arkansas38,4080.95×
Kansas35,4810.91×
Iowa34,9830.86×
Hawaii25,8321.22×
Idaho21,8880.88×
New Mexico21,5680.87×
West Virginia20,5670.9×
Nebraska20,3190.82×
Washington, District of Columbia17,2811.17×
Rhode Island15,4050.98×
New Hampshire14,4770.74×
Maine11,5600.65×
Delaware10,6530.78×
Montana10,1600.74×
South Dakota9,4370.83×
Alaska9,0080.85×
North Dakota7,6620.76×
Vermont5,8230.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Advocacy audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
Whataburger1.8×Food & Beverages
3D printing2.09×Technology & Electronics
Eurail16.57×Cars & Mobility
Pillow1.56×Home & Garden
Enfamil4.21×Kids & Family
Parral, Chihuahua9.05×Travel & Leisure
Solo climbing4.15×Sports
Evan Tanner16.6×Sports
Necktie2.16×Fashion & Accessoires
Mie goreng16.07×Food & Beverages
Étouffée10.29×Food & Beverages
Glasgow, Kentucky11.14×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Kingdom of Judah2.81×Politics & Society
Holly Hagan17.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Advocacy audience
TraitClusterScore
IndividualismJOY1.95
Community OrientationOPEN1.92
PatriotismCONSERVATISM1.79
SustainabilityBALANCE1.62
Family OrientationCONSERVATISM1.57
Career OrientationPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Advocacy
CountryShare
United States45.3%
Brazil9.4%
United Kingdom5.5%

See Advocacy audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Advocacy have in United States?

Advocacy has an estimated audience of 4,933,027 people in United States, concentrated in California and Texas.

What is the gender split and age of Advocacy fans?

64.7% of Advocacy fans are female, 35.3% are male, with an average age of 45.5 years.

Which brands do Advocacy fans like most?

Advocacy fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Advocacy fans live in United States?

Advocacy fans in United States are most concentrated in California (reach 629,118), Texas (reach 450,736), and Illinois (reach 418,139). These three regions account for the largest share of the active audience.

What other brands do Advocacy fans also like?

Beyond Advocacy itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), The Historian (16.48×), and Whataburger (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Advocacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.