African-American dance Audience in United States
African-American dance has an estimated audience of 1,931,892 people in United States. 56.0% are female, 44.0% are male, average age 35.1. Top brand affinities: Bank account, Product design, Combat sport, Litter box, Certified diabetes educator.
Top brand affinities include Bank account, Product design, Combat sport, with strongest over-indexing on Bank account (4.81× the country average). Demographically, the African-American dance audience skews more female with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of African-American dance fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 35.1 |
| Estimated audience size | 1,931,892 |
Audience persona
The typical African-American dance fan in United States is more female, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bank account.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 4.81× | Business & Career |
| Product design | 3.11× | Business & Career |
| Combat sport | 2.26× | Sports |
| Litter box | 2.3× | Pets & Animals |
| Certified diabetes educator | 13.14× | Business & Career |
| Cam Ward | 3.69× | Sports |
| Natural rubber | 1.92× | Cars & Mobility |
| Home equity | 1.74× | Home & Garden |
| Mothercare | 2.56× | Kids & Family |
| Electrolyte | 3.58× | Health |
| Ellen Burstyn | 5.89× | Movies & TV |
| Consequence (rapper) | 3.99× | Music & Radio |
| Notre Dame Fighting Irish football | 3.06× | Sports |
| Acoustic music | 2.72× | Music & Radio |
| UK garage | 3.24× | Music & Radio |
| JDSU | 1.76× | Business & Career |
| edureka | 20.71× | Business & Career |
| Julius Caesar (play) | 3.59× | |
| Tierra Cali | 4.1× | Travel & Leisure |
| The Perks of Being a Wallflower (film) | 3.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.39 |
| Early Adopter Mentality | POWER | 1.92 |
| Luxury Orientation | PREMIUM | 1.92 |
| Design Affinity | PREMIUM | 1.56 |
| Risk Appetite | THRILL | 1.34 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.6% |
| United Kingdom | 4.8% |
| Mexico | 4.1% |
See African-American dance audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for African-American dance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.