Alice Springs Audience in United States

Alice Springs logo

Alice Springs has an estimated audience of 354,162 people in United States. 71.6% are female, 28.4% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Natural rubber, Enfamil, Kingdom of Judah, Nasal cavity.

The average Alice Springs fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Natural rubber, Enfamil, with strongest over-indexing on Whataburger (1.62× the country average). Demographically, the Alice Springs audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Pet Ownership, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Alice Springs fans

Demographic split for Alice Springs audience in United States
MetricValue
Female71.6%
Male28.4%
Average age41.1
Estimated audience size354,162

Audience persona

The typical Alice Springs fan in United States is more female, around 41.1 years old, with strong Pet Ownership tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Alice Springs in United States
RegionReachAffinity
California42,4821.09×
Texas25,7180.84×
Florida19,4370.81×
New York17,5330.89×
Virginia12,8401.49×
Washington11,0451.55×
Illinois10,5910.9×
Colorado10,0561.8×
Pennsylvania9,7530.82×
North Carolina9,1850.86×
Georgia8,9530.82×
Ohio8,3970.77×
Maryland8,2421.35×
Arizona8,1801.13×
Michigan8,1180.88×
Massachusetts7,7761.11×
New Jersey7,0180.78×
Tennessee5,9830.84×
Oregon5,5181.36×
Missouri5,2260.92×
Minnesota5,1921.02×
Wisconsin4,6490.87×
Indiana4,6120.71×
South Carolina4,4520.84×
Alabama4,4090.89×
Utah4,3301.37×
Oklahoma3,2740.83×
Kentucky3,1930.72×
Nevada2,9530.86×
Louisiana2,9400.64×
Connecticut2,9390.83×
Kansas2,9001.04×
Hawaii2,3831.57×
Iowa2,3310.8×
Idaho2,2071.24×
Washington, District of Columbia2,1752.04×
Arkansas2,1000.72×
New Mexico1,9071.07×
Mississippi1,9010.65×
Nebraska1,8031.02×
Montana1,3411.36×
New Hampshire1,2230.88×
Maine1,1020.87×
Alaska1,0871.43×
West Virginia9900.6×
Rhode Island8660.77×
Delaware6750.69×
North Dakota6620.91×
South Dakota6440.79×
Vermont5750.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alice Springs audience
BrandAffinityCategory
Whataburger1.62×Food & Beverages
Natural rubber1.75×Cars & Mobility
Enfamil2.19×Kids & Family
Kingdom of Judah2.13×Politics & Society
Nasal cavity2.41×Health
Temple Grandin1.84×Literature
Temple Grandin1.51×Literature
Grand Prairie, Texas1.54×Travel & Leisure
Ural Mountains2.53×Travel & Leisure
Ayrton Senna1.78×Sports
Buenavista (Madrid)1.6×Travel & Leisure
Boogie-woogie (dance)2.83×Music & Radio
Cachorros1.69×Pets & Animals
Parma1.56×Travel & Leisure
Gary Clark, Jr.1.51×Music & Radio
Bulacan1.81×Travel & Leisure
Just Cause 32.13×Games
Canino2.58×Travel & Leisure
Esporte Clube Bahia1.65×Sports
Lucca1.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alice Springs audience
TraitClusterScore
Pet OwnershipJOY1.75
IndividualismJOY1.67
Community OrientationOPEN1.55
Convenience OrientationPREMIUM1.44
Healthy LifestyleBALANCE1.32
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Alice Springs
CountryShare
Australia40.6%
United States23.2%
United Kingdom6.8%

See Alice Springs audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Alice Springs have in United States?

Alice Springs has an estimated audience of 354,162 people in United States, concentrated in California and Texas.

What is the gender split and age of Alice Springs fans?

71.6% of Alice Springs fans are female, 28.4% are male, with an average age of 41.1 years.

Which brands do Alice Springs fans like most?

Alice Springs fans show strongest brand affinity for Whataburger (1.62×), Natural rubber (1.75×), and Enfamil (2.19×) over the country average.

Where do Alice Springs fans live in United States?

Alice Springs fans in United States are most concentrated in California (reach 42,482), Texas (reach 25,718), and Florida (reach 19,437). These three regions account for the largest share of the active audience.

What other brands do Alice Springs fans also like?

Beyond Alice Springs itself, the audience over-indexes on Natural rubber (1.75×), Enfamil (2.19×), Kingdom of Judah (2.13×), and Nasal cavity (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alice Springs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.