Amplitude Audience in United States

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Amplitude has an estimated audience of 567,302 people in United States. 39.2% are female, 60.8% are male, average age 42.9. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Home construction, Minnesota.

The average Amplitude fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Amplitude audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Amplitude fans

Demographic split for Amplitude audience in United States
MetricValue
Female39.2%
Male60.8%
Average age42.9
Estimated audience size567,302

Audience persona

The typical Amplitude fan in United States is more male, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Amplitude in United States
RegionReachAffinity
California127,5452.04×
Texas73,1431.5×
New York46,9811.48×
Florida40,6431.06×
Georgia28,2191.61×
Washington19,1691.68×
Illinois19,0941.01×
North Carolina18,8711.11×
Pennsylvania18,0100.94×
Virginia17,9921.3×
Massachusetts17,5301.57×
Michigan15,4541.04×
New Jersey14,6111.01×
Ohio13,8500.79×
Arizona12,9361.12×
Tennessee12,1021.06×
Colorado11,6091.3×
Maryland10,1021.04×
Indiana9,1080.88×
Oregon8,5531.32×
South Carolina8,1350.95×
Missouri7,9400.87×
Minnesota6,9300.85×
Alabama6,7940.86×
Utah6,5151.28×
Oklahoma6,2440.99×
Louisiana6,0730.83×
Wisconsin5,7950.68×
Kentucky5,6020.79×
Connecticut5,5620.98×
Mississippi5,4211.16×
Nevada4,4190.81×
Iowa3,9580.85×
Arkansas3,7840.81×
Kansas3,4010.76×
Nebraska2,3620.83×
Idaho2,3500.83×
Hawaii2,3120.95×
New Mexico2,2990.81×
Washington, District of Columbia2,2501.32×
New Hampshire1,9490.87×
West Virginia1,7130.65×
Maine1,5660.77×
Rhode Island1,5360.85×
Montana1,2350.78×
Delaware1,1750.75×
Vermont8400.84×
North Dakota8230.71×
South Dakota7790.59×
Alaska7150.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amplitude audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
Home construction2.23×Home & Garden
Minnesota2.23×Travel & Leisure
The Historian16.48×Literature
Sailor4.1×Travel & Leisure
Eurail16.57×Cars & Mobility
Nebraska1.71×Travel & Leisure
Parral, Chihuahua9.01×Travel & Leisure
South Asian cuisine5.08×Food & Beverages
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.82×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.48×Sports
Guayas Province12.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amplitude audience
TraitClusterScore
SustainabilityBALANCE1.64
IndividualismJOY1.37
Need for SecurityCONSERVATISM1.37
SpiritualityBALANCE1.36
Career OrientationPOWER1.36
Quality AwarenessPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Amplitude
CountryShare
United States27.6%
Germany9.0%
Japan8.0%

See Amplitude audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Amplitude have in United States?

Amplitude has an estimated audience of 567,302 people in United States, concentrated in California and Texas.

What is the gender split and age of Amplitude fans?

39.2% of Amplitude fans are female, 60.8% are male, with an average age of 42.9 years.

Which brands do Amplitude fans like most?

Amplitude fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Amplitude fans live in United States?

Amplitude fans in United States are most concentrated in California (reach 127,545), Texas (reach 73,143), and New York (reach 46,981). These three regions account for the largest share of the active audience.

What other brands do Amplitude fans also like?

Beyond Amplitude itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), Home construction (2.23×), and Minnesota (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amplitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.