Anime Expo Audience in United States

Anime Expo logo

Anime Expo has an estimated audience of 681,093 people in United States. 43.6% are female, 56.4% are male, average age 28.7. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Dog breed, Eyelashes Regrow, John Havlicek, Nebraska Cornhuskers football.

The average Anime Expo fan in United States is 28.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Dog breed, Eyelashes Regrow, with strongest over-indexing on Combat sport (3.29× the country average). Demographically, the Anime Expo audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Event

Demographics of Anime Expo fans

Demographic split for Anime Expo audience in United States
MetricValue
Female43.6%
Male56.4%
Average age28.7
Estimated audience size681,093

Audience persona

The typical Anime Expo fan in United States is more male, around 28.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Anime Expo in United States
RegionReachAffinity
California510,8208.85×
Texas69,1531.18×
New York41,0321.08×
Florida37,3290.81×
Washington25,6471.88×
Illinois23,3721.03×
Nevada22,8763.47×
Arizona22,4061.61×
Georgia18,4620.88×
Virginia17,4651.05×
New Jersey17,4411.01×
Pennsylvania16,2940.71×
North Carolina13,7700.67×
Ohio12,4550.59×
Maryland12,1241.04×
Massachusetts11,7370.87×
Michigan11,4930.65×
Oregon10,9251.4×
Colorado10,0220.93×
Minnesota8,7570.9×
Tennessee7,8060.57×
Indiana7,3420.59×
Wisconsin7,2500.71×
Missouri6,9280.63×
Utah6,5231.07×
Oklahoma5,6230.74×
South Carolina5,5170.54×
Kentucky5,3230.62×
Hawaii5,1531.76×
Alabama5,0840.53×
Louisiana4,9250.56×
Connecticut4,7790.7×
Iowa3,4340.61×
Kansas3,4090.64×
New Mexico3,1800.93×
Nebraska3,0500.89×
Arkansas3,0450.54×
Idaho2,9480.86×
Mississippi2,1120.38×
Washington, District of Columbia1,7240.84×
New Hampshire1,6790.63×
Rhode Island1,4590.67×
West Virginia1,3580.43×
Alaska1,2650.87×
Delaware1,0970.58×
Maine9720.4×
Montana8270.44×
South Dakota6420.41×
North Dakota6250.45×
Vermont5140.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anime Expo audience
BrandAffinityCategory
Combat sport3.29×Sports
Dog breed1.71×Pets & Animals
Eyelashes Regrow18.87×Beauty & Wellness
John Havlicek17.71×Sports
Nebraska Cornhuskers football4.08×Sports
Nuts (film)6.37×Movies & TV
JDSU2.73×Business & Career
REC TEC Grills16.53×Sports
Bank account2.05×Business & Career
Sugar glass24.93×Food & Beverages
Writers Guild of America21.1×Literature
Monogram2.58×Home & Garden
Jaws3.64×Movies & TV
Jesse Plemons2.08×Movies & TV
Staycation1.94×Home & Garden
Queens College, City University of New York4.24×Business & Career
Tierra Cali4.29×Travel & Leisure
Nipsey Hussle3.22×Music & Radio
Grammarly2.56×Business & Career
Zach Ertz3.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anime Expo audience
TraitClusterScore
Luxury OrientationPREMIUM3.17
LGBTQ+ IdentityOPEN2.92
Early Adopter MentalityPOWER1.41
Pet OwnershipJOY1.27
Risk AppetiteTHRILL1.25
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Anime Expo
CountryShare
United States20.2%
China19.2%
Japan18.1%

See Anime Expo audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Anime Expo have in United States?

Anime Expo has an estimated audience of 681,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Anime Expo fans?

43.6% of Anime Expo fans are female, 56.4% are male, with an average age of 28.7 years.

Which brands do Anime Expo fans like most?

Anime Expo fans show strongest brand affinity for Combat sport (3.29×), Dog breed (1.71×), and Eyelashes Regrow (18.87×) over the country average.

Where do Anime Expo fans live in United States?

Anime Expo fans in United States are most concentrated in California (reach 510,820), Texas (reach 69,153), and New York (reach 41,032). These three regions account for the largest share of the active audience.

What other brands do Anime Expo fans also like?

Beyond Anime Expo itself, the audience over-indexes on Dog breed (1.71×), Eyelashes Regrow (18.87×), John Havlicek (17.71×), and Nebraska Cornhuskers football (4.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anime Expo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.