Army–Navy Game Audience in United States

Army–Navy Game logo

Army–Navy Game has an estimated audience of 441,854 people in United States. 35.2% are female, 64.8% are male, average age 42.7. Top regions: Florida, Texas, Pennsylvania. Top brand affinities: Pillow, Graham Greene (actor), nbc chicago, Cultural studies, Hypertext.

The average Army–Navy Game fan in United States is 42.7 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Pennsylvania. Top brand affinities include Pillow, Graham Greene (actor), nbc chicago, with strongest over-indexing on Pillow (1.56× the country average). Demographically, the Army–Navy Game audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: American football

Demographics of Army–Navy Game fans

Demographic split for Army–Navy Game audience in United States
MetricValue
Female35.2%
Male64.8%
Average age42.7
Estimated audience size441,854

Audience persona

The typical Army–Navy Game fan in United States is more male, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Army–Navy Game in United States
RegionReachAffinity
Florida33,8151.13×
Texas28,3130.75×
Pennsylvania21,7861.46×
California21,4810.44×
New York20,2540.82×
Virginia16,9881.58×
North Carolina14,9551.12×
Georgia14,9211.1×
Ohio14,9031.09×
Maryland13,8711.83×
Michigan11,8821.03×
New Jersey11,6141.03×
Tennessee11,1421.26×
Illinois11,0430.75×
Massachusetts9,0131.04×
South Carolina8,9961.35×
Alabama7,7811.26×
Arizona7,6020.84×
Indiana7,1810.89×
Colorado7,0261.01×
Washington6,9730.79×
Missouri6,9280.97×
Kentucky5,4210.98×
Wisconsin5,4020.81×
Minnesota4,8130.76×
Louisiana4,6280.81×
Oklahoma4,5000.92×
Connecticut4,3800.99×
Kansas3,9241.13×
Iowa3,7011.02×
Mississippi3,3860.93×
Oregon3,3320.66×
Arkansas3,0300.83×
Washington, District of Columbia2,7802.09×
Nevada2,7770.65×
West Virginia2,3201.13×
Utah2,2940.58×
Nebraska2,2891.03×
Idaho2,1100.95×
Hawaii2,0281.07×
New Hampshire1,9371.11×
New Mexico1,5340.69×
Maine1,5310.97×
Delaware1,4481.19×
Rhode Island1,3510.96×
Montana1,1050.9×
South Dakota9010.88×
Alaska8400.89×
Wyoming6751.03×
Vermont6630.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Army–Navy Game audience
BrandAffinityCategory
Pillow1.56×Home & Garden
Graham Greene (actor)1.81×
nbc chicago1.59×Movies & TV
Cultural studies3.43×Business & Career
Hypertext1.53×Technology & Electronics
Enfamil1.67×Kids & Family
Information technology consulting1.55×Technology & Electronics
ABC TV1.53×Movies & TV
Ipsos2.68×Business & Career
Indiana University School of Medicine2.41×Business & Career
The Godfather Part II1.75×Movies & TV
Shelby Foote1.66×Literature
Brooklyn College1.55×Business & Career
Islamic eschatology1.66×Politics & Society
Cajeme2.03×Travel & Leisure
Pendleton, Oregon1.76×Travel & Leisure
Davos2.01×Travel & Leisure
Cachaça2.05×Food & Beverages
British Grand Prix1.69×Sports
JR Aquino1.84×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Army–Navy Game audience
TraitClusterScore
TraditionCONSERVATISM1.51
Need for SecurityCONSERVATISM1.3
SpiritualityBALANCE1.28
Convenience OrientationPREMIUM1.27
IndividualismJOY1.22
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Army–Navy Game
CountryShare
United States97.8%
Germany1.8%
Italy0.4%

See Army–Navy Game audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Army–Navy Game have in United States?

Army–Navy Game has an estimated audience of 441,854 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Army–Navy Game fans?

35.2% of Army–Navy Game fans are female, 64.8% are male, with an average age of 42.7 years.

Which brands do Army–Navy Game fans like most?

Army–Navy Game fans show strongest brand affinity for Pillow (1.56×), Graham Greene (actor) (1.81×), and nbc chicago (1.59×) over the country average.

Where do Army–Navy Game fans live in United States?

Army–Navy Game fans in United States are most concentrated in Florida (reach 33,815), Texas (reach 28,313), and Pennsylvania (reach 21,786). These three regions account for the largest share of the active audience.

What other brands do Army–Navy Game fans also like?

Beyond Army–Navy Game itself, the audience over-indexes on Graham Greene (actor) (1.81×), nbc chicago (1.59×), Cultural studies (3.43×), and Hypertext (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Army–Navy Game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.