August: Osage County Audience in United States

August: Osage County logo

August: Osage County has an estimated audience of 314,702 people in United States. 72.1% are female, 27.9% are male, average age 48.5. Top regions: California, Texas, New York. Top brand affinities: Horeca, Cleveland Institute of Art, Corona (band), Oracle Certification Program, headspace.

The average August: Osage County fan in United States is 48.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Horeca, Cleveland Institute of Art, Corona (band), with strongest over-indexing on Horeca (122.75× the country average). Demographically, the August: Osage County audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of August: Osage County fans

Demographic split for August: Osage County audience in United States
MetricValue
Female72.1%
Male27.9%
Average age48.5
Estimated audience size314,702

Audience persona

The typical August: Osage County fan in United States is more female, around 48.5 years old, with strong Community Orientation tendencies and a notable affinity for Horeca.

Top regions in United States

Top regions ranked by reach for August: Osage County in United States
RegionReachAffinity
California31,8860.92×
Texas25,5570.94×
New York17,5941×
Florida16,0090.75×
Illinois10,8341.03×
Pennsylvania9,6830.91×
Ohio9,0520.93×
Georgia8,9240.92×
Oklahoma8,8042.52×
North Carolina8,7960.93×
Michigan7,6330.93×
Virginia7,3310.96×
Tennessee6,6381.05×
Missouri6,4381.27×
New Jersey6,4360.8×
Indiana6,1461.07×
Massachusetts6,0600.98×
Washington5,8920.93×
Arizona5,2620.82×
Oregon4,8171.34×
South Carolina4,7431×
Wisconsin4,7161×
Maryland4,7000.87×
Kentucky4,6081.17×
Colorado4,6030.93×
Minnesota4,4070.98×
Alabama4,3000.98×
Louisiana3,8520.95×
Connecticut3,4471.09×
Arkansas3,1501.21×
Kansas2,9891.21×
Iowa2,8091.08×
Mississippi2,2300.86×
Nevada2,0860.69×
Utah1,9300.68×
New Mexico1,6231.03×
New Hampshire1,5001.21×
West Virginia1,4901.02×
Idaho1,4640.93×
Nebraska1,3740.87×
Maine1,3291.18×
Hawaii1,0420.77×
Washington, District of Columbia9971.05×
Montana9631.1×
Rhode Island9310.93×
Vermont7251.31×
Delaware7200.83×
Alaska5950.88×
South Dakota5850.8×
North Dakota4270.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for August: Osage County audience
BrandAffinityCategory
Horeca122.75×Travel & Leisure
Cleveland Institute of Art142.29×Arts & Culture
Corona (band)20×Music & Radio
Oracle Certification Program67.05×Technology & Electronics
headspace18.44×Health
Wok9.2×Food & Beverages
Goop7.51×Internet & Social Media
Cryptic crossword20.75×Technology & Electronics
Home construction1.93×Home & Garden
Grinch5.01×Movies & TV
Grace Slick10.13×Music & Radio
Hooked on Phonics12.19×Kids & Family
Hemnet14.99×Home & Garden
Google Photos2.77×Technology & Electronics
Vocal harmony4.65×Music & Radio
El Paso County, Colorado13.05×Travel & Leisure
Home equity1.99×Home & Garden
Non-celiac gluten sensitivity10.33×Health
Gloria7.75×Music & Radio
Fairy godmother6.07×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by August: Osage County audience
TraitClusterScore
Community OrientationOPEN1.56
LGBTQ+ IdentityOPEN1.48
ExtroversionTHRILL1.47
IndulgenceJOY1.45
MindfulnessBALANCE1.42
Design AffinityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for August: Osage County
CountryShare
United States43.0%
Germany18.1%
United Kingdom8.4%

See August: Osage County audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does August: Osage County have in United States?

August: Osage County has an estimated audience of 314,702 people in United States, concentrated in California and Texas.

What is the gender split and age of August: Osage County fans?

72.1% of August: Osage County fans are female, 27.9% are male, with an average age of 48.5 years.

Which brands do August: Osage County fans like most?

August: Osage County fans show strongest brand affinity for Horeca (122.75×), Cleveland Institute of Art (142.29×), and Corona (band) (20×) over the country average.

Where do August: Osage County fans live in United States?

August: Osage County fans in United States are most concentrated in California (reach 31,886), Texas (reach 25,557), and New York (reach 17,594). These three regions account for the largest share of the active audience.

What other brands do August: Osage County fans also like?

Beyond August: Osage County itself, the audience over-indexes on Cleveland Institute of Art (142.29×), Corona (band) (20×), Oracle Certification Program (67.05×), and headspace (18.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for August: Osage County. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.