Rascasse Audience Intelligence

August: Osage County Audience in United States

A data profile of the people who buy, follow and care about August: Osage County in United States — modelled from more than twelve digital signal sources. August: Osage County has an estimated audience of 292,054 people in United States.

#598among Book / Manga / Comic in United States#1263in Literature

The average August: Osage County fan in United States is 48.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Casey Affleck, Noah Baumbach, Luca Guadagnino, with strongest over-indexing on Casey Affleck (244.04× the country average).

Demographically, the August: Osage County audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical August: Osage County fan in United States is more female, around 48.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Casey Affleck.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the August: Osage County profile in United States.

Audience size
292K
in United States
Gender
72.1%♀
27.9% male
Age
48.5
average years
Country rank
#49036
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of August: Osage County fans

72.1% are female, 27.9% are male, average age 48.5.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for August: Osage County audience in United States
MetricValue
Female72.1%
Male27.9%
Average age48.5
Estimated audience size292,054
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the August: Osage County audience in United States
Age bracketShare%
16-193%
20-298%
30-3917%
40-4935%
50+37%
Fig. 04

Worldwide distribution

35.8%

of the worldwide August: Osage County audience comes from United States.

Worldwide audience distribution share by country for August: Osage County
CountryShare
United States35.8%
Germany18.6%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the August: Osage County audience in United States is strongest.

Fig. 05

Top regions by affinity

August: Osage County fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~9K2.62×
02Missouri~6K1.20×
03Iowa~3K1.20×
04Arkansas~3K1.17×
05Maine~1K1.17×
06Oregon~4K1.13×
07New York~20K1.12×
08Kentucky~4K1.10×
09Kansas~3K1.09×
10Massachusetts~7K1.06×
11Connecticut~3K1.06×
12Washington, District of Columbia~1K1.06×
13Vermont<1K1.06×
14Delaware<1K1.04×
15New Mexico~2K1.03×
16New Hampshire~1K1.03×
17Tennessee~6K1.02×
18Rhode Island~1K1.01×
19Colorado~5K1.00×
20Wisconsin~5K1.00×
21Minnesota~5K1.00×
22West Virginia~1K1.00×
23Illinois~10K0.99×
24Montana<1K0.99×
25Washington~6K0.97×
26North Carolina~9K0.96×
27Virginia~7K0.95×
28Alabama~4K0.95×
29Nebraska~1K0.95×
30Indiana~5K0.94×
31Louisiana~4K0.94×
32South Dakota<1K0.94×
33California~30K0.93×
34Georgia~9K0.93×
35Mississippi~2K0.93×
36Idaho~1K0.93×
37Alaska<1K0.93×
38Michigan~8K0.92×
39South Carolina~4K0.92×
40Pennsylvania~10K0.91×
41North Dakota<1K0.91×
42Ohio~9K0.90×
43Texas~20K0.88×
44Maryland~5K0.88×
45New Jersey~7K0.87×
46Arizona~6K0.86×
47Hawaii~1K0.85×
48Utah~2K0.82×
49Nevada~2K0.75×
50Florida~20K0.74×
Fig. 06

Affinity by region

Affinity by region — August: Osage County, United States
0.74×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the August: Osage County audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for August: Osage County audience
#·InterestCategoryAffinity×
01Noah BaumbachMovies & TV252.33×
02Casey AffleckMovies & TV244.04×
03Luca GuadagninoMovies & TV229.64×
04The LobsterMovies & TV127.84×
05Blue JasmineMovies & TV114.14×
06Jason SegelMovies & TV102.84×
07Moonrise KingdomMovies & TV88.29×
08Midnight in ParisMovies & TV80.62×
09Punch-Drunk LoveMovies & TV71.88×
10Rain ManMovies & TV57.78×
11Luke PerryMovies & TV54.41×
12Michelle MonaghanMovies & TV50.54×
13Greta GerwigMovies & TV41.79×
14American Beauty (1999 film)Movies & TV38.92×
15Damian LewisMovies & TV38.04×
16Sam ClaflinMovies & TV29.65×
17Dakota JohnsonMovies & TV22.72×
18Susan SarandonMovies & TV21.87×
19Isla FisherMovies & TV20.00×
20Obsessed (2009 film)Movies & TV19.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the August: Osage County audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by August: Osage County audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.51×
SpiritualityBALANCE1.47×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by August: Osage County audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
DIY MentalityTHRILL0.87×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does August: Osage County have in United States?

August: Osage County has an estimated audience of 292,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of August: Osage County fans?

72.1% of August: Osage County fans are female, 27.9% are male, with an average age of 48.5 years.

03

Which brands do August: Osage County fans like most?

August: Osage County fans show strongest brand affinity for Casey Affleck (244.04×), Noah Baumbach (252.33×), and Luca Guadagnino (229.64×) over the country average.

04

Where do August: Osage County fans live in United States?

August: Osage County fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do August: Osage County fans also like?

Beyond August: Osage County itself, the audience over-indexes on Noah Baumbach (252.33×), Luca Guadagnino (229.64×), Jason Segel (102.84×), and The Lobster (127.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for August: Osage County. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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