Background check Audience in United States

Background check logo

Background check has an estimated audience of 1,933,993 people in United States. 54.8% are female, 45.2% are male, average age 43.4. Top regions: Texas, California, Florida. Top brand affinities: ABC 7 Chicago, Overboard (film), Leverage (TV series), Northrop Grumman, Barclays Center.

The average Background check fan in United States is 43.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include ABC 7 Chicago, Overboard (film), Leverage (TV series), with strongest over-indexing on ABC 7 Chicago (1.78× the country average). Demographically, the Background check audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Background check fans

Demographic split for Background check audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.4
Estimated audience size1,933,993

Audience persona

The typical Background check fan in United States is balanced, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for ABC 7 Chicago.

Top regions in United States

Top regions ranked by reach for Background check in United States
RegionReachAffinity
Texas223,8111.35×
California206,9540.97×
Florida172,1371.31×
New York88,2460.82×
Georgia77,5181.3×
North Carolina69,3971.19×
Ohio66,9891.12×
Pennsylvania60,3680.93×
Illinois59,6520.93×
Washington51,7141.33×
Tennessee50,5631.3×
Michigan44,3520.88×
Virginia44,2040.94×
Arizona42,4851.08×
New Jersey39,5450.8×
Indiana35,3641×
South Carolina34,5281.19×
Colorado32,8091.08×
Alabama32,7671.21×
Louisiana32,1231.29×
Maryland31,8290.96×
Missouri28,3560.91×
Kentucky27,4161.13×
Massachusetts26,8140.7×
Oregon25,3241.14×
Minnesota24,7410.89×
Oklahoma24,3261.13×
Nevada20,5811.1×
Wisconsin20,5310.71×
Mississippi19,2391.21×
Arkansas18,4551.16×
Utah17,5621.01×
Connecticut15,6180.81×
Kansas13,7060.9×
Iowa12,4880.78×
Idaho10,6381.1×
West Virginia10,2901.14×
New Mexico10,0151.03×
Nebraska8,4330.87×
Hawaii6,3370.76×
Rhode Island5,8440.95×
Delaware5,5251.04×
Maine5,4840.79×
New Hampshire5,2730.69×
Montana5,1780.97×
Washington, District of Columbia4,8590.84×
Alaska4,0430.98×
South Dakota3,9160.88×
North Dakota3,7720.95×
Wyoming2,6040.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Background check audience
BrandAffinityCategory
ABC 7 Chicago1.78×Movies & TV
Overboard (film)2.2×Movies & TV
Leverage (TV series)1.62×Movies & TV
Northrop Grumman1.58×Business & Career
Barclays Center2.87×Sports
WSVN1.54×Movies & TV
Parma2.37×Travel & Leisure
Canino4.32×Travel & Leisure
Ohio State Buckeyes women's basketball1.83×Sports
Ohio State Buckeyes women's basketball1.77×Sports
The Godfather Part II1.92×Movies & TV
The Tree of Life (film)1.6×Movies & TV
Cadillac Ranch1.5×Cars & Mobility
Cachorros1.52×Pets & Animals
Ma Mère3.27×Movies & TV
iPEC Coaching1.97×Business & Career
Sin Embargo MX2.23×News
Cake Craft and Decoration1.9×Food & Beverages
Cachaça1.87×Food & Beverages
The Finder (U.S. TV series)1.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Background check audience
TraitClusterScore
Family OrientationCONSERVATISM2.19
Career OrientationPOWER1.56
Urban LifestyleOPEN1.42
Need for SecurityCONSERVATISM1.37
Community OrientationOPEN1.15
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Background check
CountryShare
United States84.5%
United Kingdom3.3%
Thailand1.8%

See Background check audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Background check have in United States?

Background check has an estimated audience of 1,933,993 people in United States, concentrated in Texas and California.

What is the gender split and age of Background check fans?

54.8% of Background check fans are female, 45.2% are male, with an average age of 43.4 years.

Which brands do Background check fans like most?

Background check fans show strongest brand affinity for ABC 7 Chicago (1.78×), Overboard (film) (2.2×), and Leverage (TV series) (1.62×) over the country average.

Where do Background check fans live in United States?

Background check fans in United States are most concentrated in Texas (reach 223,811), California (reach 206,954), and Florida (reach 172,137). These three regions account for the largest share of the active audience.

What other brands do Background check fans also like?

Beyond Background check itself, the audience over-indexes on Overboard (film) (2.2×), Leverage (TV series) (1.62×), Northrop Grumman (1.58×), and Barclays Center (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Background check. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.