Bad Gyal Audience in United States
Bad Gyal has an estimated audience of 208,700 people in United States. 58.3% are female, 41.7% are male, average age 29.9. Top brand affinities: KaRoL G, Saxophone, Las Vegas, Atlético Madrid, San Diego Padres.
Top brand affinities include KaRoL G, Saxophone, Las Vegas, with strongest over-indexing on KaRoL G (15.96× the country average). Demographically, the Bad Gyal audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Bad Gyal fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 29.9 |
| Estimated audience size | 208,700 |
Audience persona
The typical Bad Gyal fan in United States is more female, around 29.9 years old, with strong Extroversion tendencies and a notable affinity for KaRoL G.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KaRoL G | 15.96× | Music & Radio |
| Saxophone | 9.94× | Music & Radio |
| Las Vegas | 4.59× | Travel & Leisure |
| Atlético Madrid | 14.23× | Sports |
| San Diego Padres | 9.33× | Sports |
| La Liga | 7.68× | Sports |
| Madrid | 11.09× | Travel & Leisure |
| Real Madrid C.F. | 3.86× | Sports |
| Club América | 7.83× | Sports |
| J Balvin | 12.82× | Music & Radio |
| Sia | 15.28× | Music & Radio |
| Milwaukee Brewers | 5.65× | Sports |
| FIFA World Cup | 2.75× | Sports |
| Daddy Yankee | 10.86× | Music & Radio |
| Tigres UANL | 12.35× | Sports |
| YouTube Music | 3.63× | Internet & Social Media |
| Houston Astros | 5.23× | Sports |
| Ana Gabriel | 21.47× | Movies & TV |
| Reggaeton | 3.44× | Music & Radio |
| Volaris | 8.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.28 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Urban Lifestyle | OPEN | 1.15 |
| Social Media Usage | JOY | 1.06 |
| Spirituality | BALANCE | 0.96 |
| Mindfulness | BALANCE | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 66.5% |
| United States | 9.4% |
| Mexico | 5.6% |
See Bad Gyal audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Bad Gyal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.