Rascasse Audience Intelligence

Bad Gyal Audience in United States

Bad Gyal has an estimated audience of 396K people in United States.

#728among Singer-songwriter in United States
#10338among people in United States#5672in Music & Radio

The average Bad Gyal fan in United States is 30.7 years old, more female, and lives primarily in California.

Its fans are 6.2 years younger than the group average of 36.9.

Compared with the other 7767 objects in Singer-songwriter, Bad Gyal fans stand out for their interest in Rosalia, Atlético Madrid and Saxophone.

Most fans live in California, Florida, New York.

Top affinities include KaRoL G, Rosalia, Atlético Madrid, with strongest over-indexing on KaRoL G (30.67× the country average).

Demographically, the Bad Gyal audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Extroversion, Spirituality.

The typical Bad Gyal fan in United States is more female, around 30.7 years old, with strong Extroversion tendencies and a notable affinity for KaRoL G.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
396K
in United States
Gender
58.3%♀
41.7% male
Age
30.7
average years
Country rank
#43678
among all objects in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bad Gyal fans

58.3% are female, 41.7% are male, average age 30.7.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Bad Gyal audience in United States
MetricValue
Female58.3%
Male41.7%
Average age30.7
Estimated audience size396K
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Bad Gyal audience in United States
Age bracketShare%
16-2443%
25-3424%
35-4417%
45-5411%
55+5%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Bad Gyal audience comes from United States.

Worldwide audience distribution share by country for Bad Gyal
CountryShare
Spain57.7%
United States10.5%
Mexico8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bad Gyal fans by region: top regions in United States
#RegionReachAffinity×
01Florida~70K2.88×
02New York~50K2.19×
03New Jersey~20K2.00×
04Texas~40K1.64×
05California~80K1.63×
06Connecticut~7K1.62×
07Massachusetts~10K1.49×
08Illinois~20K1.39×
09Maryland~10K1.36×
10Washington, District of Columbia~1K1.36×
11Virginia~10K1.28×
12Georgia~20K1.27×
13Nevada~5K1.27×
14Arizona~10K1.25×
15Rhode Island~2K1.24×
16North Carolina~10K1.11×
17Utah~4K1.09×
18Delaware~1K1.00×
19Colorado~7K0.98×
20Pennsylvania~10K0.96×
21Washington~9K0.94×
22New Mexico~2K0.94×
23Alaska<1K0.94×
24Kansas~3K0.93×
25Nebraska~2K0.93×
26North Dakota<1K0.93×
27Vermont<1K0.93×
28South Dakota<1K0.92×
29Montana~1K0.91×
30South Carolina~6K0.89×
31Oregon~4K0.89×
32Louisiana~5K0.88×
33Idaho~2K0.88×
34West Virginia~2K0.88×
35Maine~1K0.88×
36New Hampshire~1K0.88×
37Hawaii~1K0.87×
38Arkansas~3K0.86×
39Indiana~7K0.85×
40Wisconsin~6K0.85×
41Oklahoma~4K0.85×
42Kentucky~4K0.84×
43Mississippi~3K0.84×
44Tennessee~7K0.82×
45Iowa~3K0.82×
46Minnesota~5K0.80×
47Alabama~5K0.80×
48Missouri~5K0.73×
49Michigan~9K0.71×
50Ohio~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Bad Gyal, United States
0.70×1.00×2.88×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bad Gyal audience vs. the country average
#·InterestCategoryAffinity×
01KaRoL GMusic & Radio30.67×
02RosaliaMusic & Radio30.67×
03Atlético MadridSports13.21×
04SaxophoneMusic & Radio11.78×
05MariachiMusic & Radio10.50×
06CumbiaMusic & Radio10.34×
07Daddy YankeeMusic & Radio10.00×
08MadridTravel & Leisure9.48×
09The HillsMovies & TV9.46×
10J BalvinMusic & Radio9.15×
11San Diego PadresSports8.22×
12Carl's Jr.Food & Beverages8.08×
13Paris Saint-GermainSports7.25×
14La LigaSports5.46×
15Milwaukee BrewersSports5.35×
16Las VegasTravel & Leisure5.19×
17Sam's ClubShopping4.28×
18MexicoTravel & Leisure4.25×
19ReggaetonMusic & Radio3.64×
20Domino's PizzaFood & Beverages2.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bad Gyal audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bad Gyal audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.65×
SpiritualityBALANCE1.47×
IndulgenceJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bad Gyal audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.61×
IndividualismJOY0.62×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bad Gyal over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bad-gyal-10026166” · Methodology