Barrio Audience in United States

Barrio logo

Barrio has an estimated audience of 1,297,158 people in United States. 43.7% are female, 56.3% are male, average age 34.0. Top regions: Ohio, Illinois, Michigan. Top brand affinities: Minnesota, Home construction, Mackenzie Foy, Spinal muscular atrophy, Justice.

The average Barrio fan in United States is 34.0 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Illinois, Michigan. Top brand affinities include Minnesota, Home construction, Mackenzie Foy, with strongest over-indexing on Minnesota (2.28× the country average). Demographically, the Barrio audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Book / Manga / Comic

Demographics of Barrio fans

Demographic split for Barrio audience in United States
MetricValue
Female43.7%
Male56.3%
Average age34.0
Estimated audience size1,297,158

Audience persona

The typical Barrio fan in United States is more male, around 34.0 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Barrio in United States
RegionReachAffinity
Ohio263,4856.59×
Illinois137,3883.18×
Michigan114,2663.37×
California110,8460.78×
Minnesota70,3523.79×
Missouri44,0892.11×
Texas43,1720.39×
New Hampshire42,0708.23×
Florida41,3170.47×
Massachusetts37,8451.48×
Oklahoma35,4942.46×
South Carolina29,1071.49×
Arizona29,0641.1×
New York27,3630.38×
Virginia19,2440.61×
Washington15,4230.59×
Pennsylvania14,2360.33×
Georgia12,6910.32×
Alabama11,4750.63×
Tennessee11,4090.44×
North Carolina10,9580.28×
Kansas10,9041.07×
New Jersey10,6650.32×
Maine10,4572.25×
Oregon8,7230.59×
Wisconsin8,3340.43×
Indiana7,5260.32×
Maryland6,5400.29×
Colorado6,3590.31×
Idaho6,2060.95×
Connecticut5,2270.4×
Nevada4,4830.36×
Utah4,1880.36×
Vermont3,6601.61×
Louisiana3,6140.22×
Kentucky3,5580.22×
Iowa3,3060.31×
Hawaii2,7410.49×
New Mexico2,4030.37×
Arkansas2,3960.22×
Mississippi1,7040.16×
Nebraska1,6400.25×
Washington, District of Columbia1,4680.38×
West Virginia1,2810.21×
Rhode Island1,1540.28×
Delaware7900.22×
Montana7880.22×
North Dakota5990.22×
South Dakota5820.19×
Alaska5620.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barrio audience
BrandAffinityCategory
Minnesota2.28×Travel & Leisure
Home construction1.65×Home & Garden
Mackenzie Foy7.12×Fashion & Accessoires
Spinal muscular atrophy7.46×Health
Justice1.54×Politics & Society
Penn & Teller4.19×Movies & TV
iZombie6.43×Movies & TV
JTV (Indonesia)2.17×
Dental hygienist2.69×Health
Toros de Tijuana7.48×Sports
Mad About You3.5×Movies & TV
Stop Bullying4.69×Politics & Society
Leverage (TV series)1.57×Movies & TV
Ext JS6.81×Technology & Electronics
My Name Is Khan6.7×Movies & TV
War on Terror1.65×Politics & Society
The Boomtown Rats12.11×Music & Radio
Bus Driver (video game)3.67×Games
Cultural studies2.45×Business & Career
Life of Pi1.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barrio audience
TraitClusterScore
ExtroversionTHRILL1.34
Urban LifestyleOPEN1.28
Risk AppetiteTHRILL1.12
Need for SecurityCONSERVATISM1.08
TravellingTHRILL1.02
Luxury OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Barrio
CountryShare
United States79.2%
Italy7.3%
Germany6.3%

See Barrio audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Barrio have in United States?

Barrio has an estimated audience of 1,297,158 people in United States, concentrated in Ohio and Illinois.

What is the gender split and age of Barrio fans?

43.7% of Barrio fans are female, 56.3% are male, with an average age of 34.0 years.

Which brands do Barrio fans like most?

Barrio fans show strongest brand affinity for Minnesota (2.28×), Home construction (1.65×), and Mackenzie Foy (7.12×) over the country average.

Where do Barrio fans live in United States?

Barrio fans in United States are most concentrated in Ohio (reach 263,485), Illinois (reach 137,388), and Michigan (reach 114,266). These three regions account for the largest share of the active audience.

What other brands do Barrio fans also like?

Beyond Barrio itself, the audience over-indexes on Home construction (1.65×), Mackenzie Foy (7.12×), Spinal muscular atrophy (7.46×), and Justice (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barrio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.