Beautyblender Audience in United States

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Beautyblender has an estimated audience of 1,249,303 people in United States. 76.5% are female, 23.5% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Certified diabetes educator, Tierra Cali, Nationality, Home construction, edureka.

The average Beautyblender fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Certified diabetes educator, Tierra Cali, Nationality, with strongest over-indexing on Certified diabetes educator (22.24× the country average). Demographically, the Beautyblender audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Beautyblender fans

Demographic split for Beautyblender audience in United States
MetricValue
Female76.5%
Male23.5%
Average age34.6
Estimated audience size1,249,303

Audience persona

The typical Beautyblender fan in United States is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Certified diabetes educator.

Top regions in United States

Top regions ranked by reach for Beautyblender in United States
RegionReachAffinity
California207,4811.51×
Texas149,4841.39×
Florida91,2041.08×
New York86,1401.23×
Illinois48,0791.16×
Pennsylvania43,2291.03×
Georgia43,1971.12×
New Jersey37,6201.18×
North Carolina37,4061×
Ohio35,5150.92×
Michigan31,9510.98×
Virginia30,4081×
Arizona30,2051.18×
Washington26,7931.07×
Tennessee26,5861.06×
Massachusetts24,4000.99×
Indiana22,0580.97×
Maryland21,7121.01×
Missouri19,7620.98×
Colorado19,7381×
Alabama18,8741.08×
South Carolina18,8161×
Minnesota18,6021.04×
Louisiana18,3121.14×
Kentucky17,5381.12×
Wisconsin16,5440.88×
Oklahoma14,4631.04×
Nevada14,4441.2×
Oregon14,0660.98×
Connecticut13,1331.05×
Utah11,8901.06×
Arkansas11,1671.08×
Mississippi10,2771×
Kansas10,0711.02×
Iowa9,6530.94×
Nebraska6,7601.08×
New Mexico6,4721.03×
West Virginia6,2751.08×
Hawaii5,6591.05×
Idaho5,1470.82×
New Hampshire4,1020.83×
Maine3,2890.74×
Rhode Island3,2630.82×
Washington, District of Columbia3,2100.85×
Delaware2,8980.84×
Montana2,6530.77×
South Dakota2,4680.85×
North Dakota2,0520.8×
Alaska1,6440.62×
Vermont1,5090.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beautyblender audience
BrandAffinityCategory
Certified diabetes educator22.24×Business & Career
Tierra Cali11.79×Travel & Leisure
Nationality2.63×Politics & Society
Home construction1.54×Home & Garden
edureka32.35×Business & Career
California University of Pennsylvania13.16×Business & Career
Sub Zero (Official)6×Literature
Lion of Judah9.08×
New York Harbor7.78×Travel & Leisure
Tierra caliente4.66×Travel & Leisure
Bugatti Chiron6.06×Cars & Mobility
Roger Federer3.62×Sports
E-box5.6×Health
CAC 401.94×Business & Career
The Specials8.97×Music & Radio
Temple Grandin2.44×Literature
Manizales7.3×Travel & Leisure
Tuscany2.08×Travel & Leisure
UK garage1.53×Music & Radio
Buenavista (Madrid)2.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beautyblender audience
TraitClusterScore
SustainabilityBALANCE4.6
Luxury OrientationPREMIUM2.64
Family OrientationCONSERVATISM1.79
Healthy LifestyleBALANCE1.65
MindfulnessBALANCE1.51
Price SensitivityPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Beautyblender
CountryShare
United States62.9%
Indonesia3.7%
United Kingdom3.6%

See Beautyblender audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Beautyblender have in United States?

Beautyblender has an estimated audience of 1,249,303 people in United States, concentrated in California and Texas.

What is the gender split and age of Beautyblender fans?

76.5% of Beautyblender fans are female, 23.5% are male, with an average age of 34.6 years.

Which brands do Beautyblender fans like most?

Beautyblender fans show strongest brand affinity for Certified diabetes educator (22.24×), Tierra Cali (11.79×), and Nationality (2.63×) over the country average.

Where do Beautyblender fans live in United States?

Beautyblender fans in United States are most concentrated in California (reach 207,481), Texas (reach 149,484), and Florida (reach 91,204). These three regions account for the largest share of the active audience.

What other brands do Beautyblender fans also like?

Beyond Beautyblender itself, the audience over-indexes on Tierra Cali (11.79×), Nationality (2.63×), Home construction (1.54×), and edureka (32.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beautyblender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.