Berenstain Bears Audience in United States

Berenstain Bears logo

Berenstain Bears has an estimated audience of 1,175,522 people in United States. 91.8% are female, 8.2% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Saving, Atkins diet, WESH 2 News, Fox 13 News, Enfamil.

The average Berenstain Bears fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Atkins diet, WESH 2 News, with strongest over-indexing on Saving (1.57× the country average). Demographically, the Berenstain Bears audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Social Media Usage, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Berenstain Bears fans

Demographic split for Berenstain Bears audience in United States
MetricValue
Female91.8%
Male8.2%
Average age38.8
Estimated audience size1,175,522

Audience persona

The typical Berenstain Bears fan in United States is more female, around 38.8 years old, with strong Social Media Usage tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Berenstain Bears in United States
RegionReachAffinity
California113,6390.88×
Texas94,5120.94×
Florida61,4200.77×
New York58,0850.88×
Pennsylvania42,2541.07×
Georgia41,1571.14×
North Carolina39,7591.12×
Illinois37,2620.95×
Ohio36,7441.01×
Michigan32,5351.06×
Virginia28,6031×
Tennessee27,2681.16×
Washington26,0251.1×
New Jersey24,8620.83×
Missouri23,8121.26×
Indiana22,7441.06×
Arizona22,6170.94×
Massachusetts21,4860.93×
Alabama20,3401.24×
Minnesota20,0341.19×
Maryland19,1050.95×
South Carolina18,0181.02×
Colorado17,8290.96×
Kentucky16,5241.12×
Wisconsin16,4380.93×
Louisiana15,7541.04×
Oregon15,3241.14×
Oklahoma13,7091.05×
Mississippi11,6761.21×
Utah10,6891.02×
Arkansas10,5961.09×
Connecticut9,8280.83×
Kansas9,6391.04×
Iowa9,4930.98×
Nevada8,3320.73×
Idaho6,6041.12×
West Virginia5,6201.03×
Nebraska5,6030.95×
New Mexico4,8600.82×
New Hampshire4,5330.98×
Maine4,4421.05×
Hawaii3,9550.78×
Montana3,5761.1×
Washington, District of Columbia3,0750.87×
Rhode Island3,0250.81×
Alaska2,9531.17×
South Dakota2,8501.05×
North Dakota2,6231.09×
Delaware2,5690.79×
Vermont2,0861.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Berenstain Bears audience
BrandAffinityCategory
Saving1.57×Business & Career
Atkins diet1.97×Health
WESH 2 News1.78×Movies & TV
Fox 13 News2.1×Movies & TV
Enfamil1.99×Kids & Family
WFTS-TV1.76×Movies & TV
Ironmongery2.94×Home & Garden
Italic languages1.69×Politics & Society
Temple Grandin1.88×Literature
Gaelic football1.71×Sports
Pendleton, Oregon3.22×Travel & Leisure
Assassin's Creed: Revelations1.76×Games
Artillery2.46×Music & Radio
Falafel1.87×Food & Beverages
News 132.1×Movies & TV
Assassin's Creed: Brotherhood1.92×Games
British Grand Prix3.29×Sports
Celtic punk1.67×Music & Radio
Nielsen Corporation2.55×Business & Career
Prozis1.71×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Berenstain Bears audience
TraitClusterScore
Social Media UsageJOY1.48
IndividualismJOY1.3
LGBTQ+ IdentityOPEN1.27
Early Adopter MentalityPOWER1.22
SpiritualityBALANCE1.18
TraditionCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Berenstain Bears
CountryShare
United States98.5%
Germany1.2%
Italy0.3%

See Berenstain Bears audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Berenstain Bears have in United States?

Berenstain Bears has an estimated audience of 1,175,522 people in United States, concentrated in California and Texas.

What is the gender split and age of Berenstain Bears fans?

91.8% of Berenstain Bears fans are female, 8.2% are male, with an average age of 38.8 years.

Which brands do Berenstain Bears fans like most?

Berenstain Bears fans show strongest brand affinity for Saving (1.57×), Atkins diet (1.97×), and WESH 2 News (1.78×) over the country average.

Where do Berenstain Bears fans live in United States?

Berenstain Bears fans in United States are most concentrated in California (reach 113,639), Texas (reach 94,512), and Florida (reach 61,420). These three regions account for the largest share of the active audience.

What other brands do Berenstain Bears fans also like?

Beyond Berenstain Bears itself, the audience over-indexes on Atkins diet (1.97×), WESH 2 News (1.78×), Fox 13 News (2.1×), and Enfamil (1.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Berenstain Bears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.