Berklee Online Audience in United States

Berklee Online logo

Berklee Online has an estimated audience of 399,641 people in United States. 35.1% are female, 64.9% are male, average age 34.8. Top regions: Massachusetts, California, New York. Top brand affinities: Iowa Lottery, Whataburger, Springfield, Illinois, South Asian cuisine, Mothercare.

The average Berklee Online fan in United States is 34.8 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Iowa Lottery, Whataburger, Springfield, Illinois, with strongest over-indexing on Iowa Lottery (10.83× the country average). Demographically, the Berklee Online audience skews more male with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: University

Demographics of Berklee Online fans

Demographic split for Berklee Online audience in United States
MetricValue
Female35.1%
Male64.9%
Average age34.8
Estimated audience size399,641

Audience persona

The typical Berklee Online fan in United States is more male, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Iowa Lottery.

Top regions in United States

Top regions ranked by reach for Berklee Online in United States
RegionReachAffinity
Massachusetts55,7507.08×
California50,5571.15×
New York28,6661.28×
Texas23,7340.69×
Florida19,3410.71×
Pennsylvania11,5410.86×
Virginia11,3271.16×
New Jersey9,9970.98×
Illinois9,2400.69×
Tennessee9,1841.15×
Georgia7,9260.64×
North Carolina7,8900.66×
Washington7,4060.92×
Maryland7,2501.06×
Ohio6,5480.53×
Nebraska5,9222.95×
Indiana5,7660.79×
Michigan5,4490.52×
Colorado5,2950.84×
Connecticut4,3951.1×
South Carolina4,3920.73×
Oregon4,2160.92×
Arizona3,9390.48×
Missouri3,6520.57×
Nevada3,3600.87×
New Hampshire3,2992.09×
Minnesota3,0900.54×
Kansas3,0810.98×
Wisconsin3,0590.51×
Louisiana2,7900.54×
Rhode Island2,6232.06×
Utah2,4030.67×
Hawaii2,1811.27×
Arkansas2,1120.64×
Oklahoma2,1070.47×
Alabama2,0850.37×
Delaware1,9581.78×
Kentucky1,7890.36×
New Mexico1,5120.75×
Maine1,4981.05×
Vermont1,4442.06×
Idaho1,4140.71×
Iowa1,3420.41×
Mississippi1,1410.35×
Washington, District of Columbia1,0700.89×
West Virginia7850.42×
Montana5800.52×
Alaska5090.6×
Wyoming4130.7×
South Dakota4040.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Berklee Online audience
BrandAffinityCategory
Iowa Lottery10.83×Games
Whataburger1.63×Food & Beverages
Springfield, Illinois5.93×Travel & Leisure
South Asian cuisine4.72×Food & Beverages
Mothercare1.51×Kids & Family
The Godfather Part II6.13×Movies & TV
Graham Greene2.6×Literature
Eyelashes Regrow5.34×Beauty & Wellness
Voltron: Legendary Defender4.54×Movies & TV
Waterford2.45×Travel & Leisure
Generation Iron5.75×Movies & TV
English literature1.69×Literature
Chanticleer (ensemble)3.19×Music & Radio
Lebanese cuisine1.57×Food & Beverages
California State University, San Bernardino3.94×Business & Career
Edgars1.67×Shopping
Inland Empire (film)1.95×Movies & TV
Endless Space4.49×Games
Final Fantasy VII (Famicom)2.49×Games
Enrique Hernández (baseball)2.42×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Berklee Online audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.32
TraditionCONSERVATISM2.15
Pet OwnershipJOY1.48
Career OrientationPOWER1.45
IndulgenceJOY1.27
Early Adopter MentalityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Berklee Online
CountryShare
United States77.3%
Canada6.2%
China4.2%

See Berklee Online audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Berklee Online have in United States?

Berklee Online has an estimated audience of 399,641 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Berklee Online fans?

35.1% of Berklee Online fans are female, 64.9% are male, with an average age of 34.8 years.

Which brands do Berklee Online fans like most?

Berklee Online fans show strongest brand affinity for Iowa Lottery (10.83×), Whataburger (1.63×), and Springfield, Illinois (5.93×) over the country average.

Where do Berklee Online fans live in United States?

Berklee Online fans in United States are most concentrated in Massachusetts (reach 55,750), California (reach 50,557), and New York (reach 28,666). These three regions account for the largest share of the active audience.

What other brands do Berklee Online fans also like?

Beyond Berklee Online itself, the audience over-indexes on Whataburger (1.63×), Springfield, Illinois (5.93×), South Asian cuisine (4.72×), and Mothercare (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Berklee Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.