Iowa Lottery Audience in United States
Iowa Lottery has an estimated audience of 702,791 people in United States. 56.0% are female, 44.0% are male, average age 46.0. Top regions: Iowa, Illinois, Nebraska. Top brand affinities: MK, Israel, Elsword, Pillow, Arrietty.
The average Iowa Lottery fan in United States is 46.0 years old, more female, and lives primarily in Iowa. The audience is concentrated in Iowa, Illinois, Nebraska. Top brand affinities include MK, Israel, Elsword, with strongest over-indexing on MK (4.12× the country average). Demographically, the Iowa Lottery audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Lottery
Demographics of Iowa Lottery fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 46.0 |
| Estimated audience size | 702,791 |
Audience persona
The typical Iowa Lottery fan in United States is more female, around 46.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for MK.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Iowa | 259,260 | 44.78× |
| Illinois | 11,487 | 0.49× |
| Nebraska | 8,200 | 2.33× |
| Minnesota | 6,382 | 0.63× |
| Missouri | 2,728 | 0.24× |
| Florida | 2,236 | 0.05× |
| Wisconsin | 2,003 | 0.19× |
| Texas | 1,619 | 0.03× |
| Michigan | 1,546 | 0.08× |
| Georgia | 1,149 | 0.05× |
| New York | 1,141 | 0.03× |
| North Carolina | 1,089 | 0.05× |
| Indiana | 1,065 | 0.08× |
| South Carolina | 897 | 0.08× |
| Ohio | 881 | 0.04× |
| South Dakota | 791 | 0.49× |
| California | 777 | 0.01× |
| Kansas | 738 | 0.13× |
| New Jersey | 711 | 0.04× |
| Arizona | 706 | 0.05× |
| Virginia | 699 | 0.04× |
| Alabama | 675 | 0.07× |
| Oklahoma | 670 | 0.09× |
| Pennsylvania | 630 | 0.03× |
| Arkansas | 613 | 0.11× |
| Tennessee | 581 | 0.04× |
| Maryland | 509 | 0.04× |
| Colorado | 454 | 0.04× |
| Kentucky | 414 | 0.05× |
| New Mexico | 258 | 0.07× |
| Nevada | 214 | 0.03× |
| Mississippi | 206 | 0.04× |
| Connecticut | 202 | 0.03× |
| Louisiana | 195 | 0.02× |
| Hawaii | 187 | 0.06× |
| Utah | 180 | 0.03× |
| Oregon | 108 | 0.01× |
| North Dakota | 100 | 0.07× |
| Washington | 90 | 0.01× |
| Rhode Island | 78 | 0.03× |
| Wyoming | 61 | 0.06× |
| West Virginia | 59 | 0.02× |
| Massachusetts | 56 | 0× |
| Maine | 47 | 0.02× |
| Washington, District of Columbia | 45 | 0.02× |
| Montana | 39 | 0.02× |
| Idaho | 36 | 0.01× |
| Alaska | 33 | 0.02× |
| Delaware | 30 | 0.02× |
| New Hampshire | 28 | 0.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 4.12× | Music & Radio |
| Israel | 1.92× | Travel & Leisure |
| Elsword | 14.8× | Games |
| Pillow | 1.89× | Home & Garden |
| Arrietty | 10.63× | Movies & TV |
| Governor of Michigan | 4.89× | Politics & Society |
| Goop | 3.44× | Internet & Social Media |
| Hipster | 5.92× | Politics & Society |
| Fairy godmother | 4.21× | Literature |
| Wikia | 1.68× | Internet & Social Media |
| Grinch | 1.98× | Movies & TV |
| Wok | 3.23× | Food & Beverages |
| Historic site | 2.02× | Arts & Culture |
| Noodle (Gorillaz) | 1.69× | Music & Radio |
| Hibachi | 3.56× | Food & Beverages |
| WKRN-TV | 2.95× | Movies & TV |
| Google Home | 2.83× | Technology & Electronics |
| Cherish (group) | 4.74× | Music & Radio |
| Iztacalco | 14.3× | Travel & Leisure |
| Life of Pi | 3.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.43 |
| Need for Security | CONSERVATISM | 1.28 |
| Price Sensitivity | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.23 |
| Extroversion | THRILL | 1.22 |
| Convenience Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.7% |
| Italy | 0.2% |
| Germany | 0.0% |
See Iowa Lottery audiences in other countries
More Lottery audiences in United States
- Florida Lottery (13,476,074)
- Michigan Lottery (12,492,052)
- Missouri Lottery (2,854,643)
- Arizona Lottery (2,706,412)
- Pennsylvania Lottery (2,199,655)
Frequently asked questions
How many fans does Iowa Lottery have in United States?
Iowa Lottery has an estimated audience of 702,791 people in United States, concentrated in Iowa and Illinois.
What is the gender split and age of Iowa Lottery fans?
56.0% of Iowa Lottery fans are female, 44.0% are male, with an average age of 46.0 years.
Which brands do Iowa Lottery fans like most?
Iowa Lottery fans show strongest brand affinity for MK (4.12×), Israel (1.92×), and Elsword (14.8×) over the country average.
Where do Iowa Lottery fans live in United States?
Iowa Lottery fans in United States are most concentrated in Iowa (reach 259,260), Illinois (reach 11,487), and Nebraska (reach 8,200). These three regions account for the largest share of the active audience.
What other brands do Iowa Lottery fans also like?
Beyond Iowa Lottery itself, the audience over-indexes on Israel (1.92×), Elsword (14.8×), Pillow (1.89×), and Arrietty (10.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Iowa Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.