Bill & Ted's Excellent Adventure Audience in United States

Bill & Ted's Excellent Adventure has an estimated audience of 559,600 people in United States. 39.7% are female, 60.3% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Avan Jogia, Ian McShane, Austin Powers (film series), Borat, Armageddon (1998 film).

The average Bill & Ted's Excellent Adventure fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Avan Jogia, Ian McShane, Austin Powers (film series), with strongest over-indexing on Avan Jogia (154.66× the country average). Demographically, the Bill & Ted's Excellent Adventure audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Bill & Ted's Excellent Adventure fans

Demographic split for Bill & Ted's Excellent Adventure audience in United States
MetricValue
Female39.7%
Male60.3%
Average age41.6
Estimated audience size559,600

Audience persona

The typical Bill & Ted's Excellent Adventure fan in United States is more male, around 41.6 years old, with strong Social Media Usage tendencies and a notable affinity for Avan Jogia.

Top regions in United States

Top regions ranked by reach for Bill & Ted's Excellent Adventure in United States
RegionReachAffinity
California67,4901.03×
Texas43,5120.85×
Florida29,4580.73×
New York26,6810.8×
Ohio20,3151.1×
Pennsylvania19,0280.95×
Illinois18,7360.94×
Arizona17,3831.42×
North Carolina15,8440.88×
Washington15,5811.3×
Michigan15,4380.99×
Georgia14,3610.78×
Virginia12,6500.87×
Colorado11,8271.26×
Indiana11,6931.07×
Tennessee11,1360.93×
Massachusetts10,7200.91×
New Jersey10,6360.7×
Missouri10,3571.08×
Oregon9,9961.46×
Wisconsin9,5191.06×
Utah9,3871.75×
Minnesota9,0181.05×
Maryland7,6590.75×
Kentucky7,4540.99×
Oklahoma7,4291.12×
South Carolina7,1760.8×
Alabama6,6310.79×
Louisiana5,9020.77×
Nevada5,3680.93×
Iowa5,2231.06×
Connecticut5,1230.85×
Kansas4,8851.04×
Arkansas4,7910.97×
Idaho4,4631.49×
Mississippi3,2100.65×
New Mexico3,0801.03×
Nebraska2,8910.96×
New Hampshire2,6461.12×
West Virginia2,5120.9×
Maine2,3681.11×
Montana2,3421.41×
Hawaii2,2070.86×
Rhode Island1,6870.89×
Alaska1,4071.1×
Washington, District of Columbia1,2760.71×
Vermont1,2521.19×
South Dakota1,2470.9×
North Dakota1,1520.94×
Delaware1,1180.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bill & Ted's Excellent Adventure audience
BrandAffinityCategory
Avan Jogia154.66×Movies & TV
Ian McShane144.24×Movies & TV
Austin Powers (film series)94.09×Movies & TV
Borat107.75×Movies & TV
Armageddon (1998 film)79.16×Movies & TV
Seth Green64.42×Movies & TV
Snow White and the Huntsman91.54×Movies & TV
The Last Ship (TV series)91.39×Movies & TV
Christopher Walken36.29×Movies & TV
Waterworld53.32×Movies & TV
Gremlins28.1×Movies & TV
Spaceballs38.03×Movies & TV
Miyamoto Musashi62.24×Politics & Society
Tom Cruise13.94×Movies & TV
The A-Team56.73×Movies & TV
Sharon Osbourne20×Movies & TV
John Cusack27.81×Movies & TV
Jim Carrey12.05×Movies & TV
Chevy Chase19.13×Movies & TV
Fear and Loathing in Las Vegas (film)42.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bill & Ted's Excellent Adventure audience
TraitClusterScore
Social Media UsageJOY1.23
Early Adopter MentalityPOWER1.18
TravellingTHRILL1.15
Urban LifestyleOPEN1.14
TraditionCONSERVATISM1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Bill & Ted's Excellent Adventure
CountryShare
United States80.4%
China2.5%
France1.4%

See Bill & Ted's Excellent Adventure audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Bill & Ted's Excellent Adventure have in United States?

Bill & Ted's Excellent Adventure has an estimated audience of 559,600 people in United States, concentrated in California and Texas.

What is the gender split and age of Bill & Ted's Excellent Adventure fans?

39.7% of Bill & Ted's Excellent Adventure fans are female, 60.3% are male, with an average age of 41.6 years.

Which brands do Bill & Ted's Excellent Adventure fans like most?

Bill & Ted's Excellent Adventure fans show strongest brand affinity for Avan Jogia (154.66×), Ian McShane (144.24×), and Austin Powers (film series) (94.09×) over the country average.

Where do Bill & Ted's Excellent Adventure fans live in United States?

Bill & Ted's Excellent Adventure fans in United States are most concentrated in California (reach 67,490), Texas (reach 43,512), and Florida (reach 29,458). These three regions account for the largest share of the active audience.

What other brands do Bill & Ted's Excellent Adventure fans also like?

Beyond Bill & Ted's Excellent Adventure itself, the audience over-indexes on Ian McShane (144.24×), Austin Powers (film series) (94.09×), Borat (107.75×), and Armageddon (1998 film) (79.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bill & Ted's Excellent Adventure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.