Bradford Audience in United States
Bradford has an estimated audience of 2,540,409 people in United States. 63.9% are female, 36.1% are male, average age 42.2. Top regions: California, New York, Texas. Top brand affinities: Alaska, Pillow, MK, Kerala, Boracay.
The average Bradford fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Pillow, MK, with strongest over-indexing on Alaska (1.81× the country average). Demographically, the Bradford audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Bradford fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 42.2 |
| Estimated audience size | 2,540,409 |
Audience persona
The typical Bradford fan in United States is more female, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 151,911 | 0.54× |
| New York | 144,361 | 1.02× |
| Texas | 139,010 | 0.64× |
| Pennsylvania | 119,341 | 1.4× |
| Florida | 106,364 | 0.62× |
| Massachusetts | 104,310 | 2.08× |
| Ohio | 75,808 | 0.97× |
| Illinois | 69,859 | 0.83× |
| North Carolina | 68,738 | 0.9× |
| New Jersey | 66,498 | 1.03× |
| Tennessee | 58,789 | 1.15× |
| Maryland | 55,140 | 1.26× |
| Wisconsin | 54,575 | 1.43× |
| Alabama | 53,628 | 1.51× |
| New Hampshire | 52,704 | 5.27× |
| Georgia | 48,921 | 0.63× |
| Michigan | 48,065 | 0.72× |
| Virginia | 44,781 | 0.72× |
| Connecticut | 43,215 | 1.7× |
| Arkansas | 38,754 | 1.85× |
| Colorado | 28,902 | 0.72× |
| Indiana | 28,540 | 0.61× |
| Vermont | 27,121 | 6.08× |
| Washington | 26,227 | 0.51× |
| Minnesota | 25,663 | 0.71× |
| Missouri | 25,617 | 0.63× |
| Arizona | 24,773 | 0.48× |
| Oklahoma | 21,012 | 0.74× |
| Kentucky | 20,210 | 0.63× |
| Maine | 19,829 | 2.18× |
| Oregon | 18,387 | 0.63× |
| South Carolina | 17,861 | 0.47× |
| Louisiana | 17,365 | 0.53× |
| Mississippi | 15,332 | 0.73× |
| Iowa | 13,808 | 0.66× |
| Kansas | 11,969 | 0.6× |
| Nevada | 11,573 | 0.47× |
| Utah | 11,061 | 0.49× |
| Rhode Island | 10,610 | 1.31× |
| West Virginia | 6,479 | 0.55× |
| Washington, District of Columbia | 6,202 | 0.81× |
| Idaho | 5,357 | 0.42× |
| Nebraska | 4,985 | 0.39× |
| New Mexico | 4,656 | 0.37× |
| Montana | 3,932 | 0.56× |
| Hawaii | 3,921 | 0.36× |
| Delaware | 3,543 | 0.51× |
| South Dakota | 2,394 | 0.41× |
| North Dakota | 2,016 | 0.39× |
| Alaska | 1,804 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 1.81× | Travel & Leisure |
| Pillow | 1.53× | Home & Garden |
| MK | 1.63× | Music & Radio |
| Kerala | 2.46× | Travel & Leisure |
| Boracay | 1.98× | Travel & Leisure |
| International University of Business Agriculture and Technology | 1.69× | Business & Career |
| Parma | 1.68× | Travel & Leisure |
| Gauri Khan | 1.8× | Movies & TV |
| Generation Iron | 1.64× | Movies & TV |
| Cachaça | 1.6× | Food & Beverages |
| Jbc | 2.41× | Kids & Family |
| Anda, Pangasinan | 2.29× | Travel & Leisure |
| Free University of Berlin | 1.5× | Business & Career |
| Seneca Lake (New York) | 1.54× | Travel & Leisure |
| Davao Region | 1.52× | Travel & Leisure |
| Gran Chaco | 1.63× | Travel & Leisure |
| Computer literacy | 1.55× | Business & Career |
| Tent stitch | 1.77× | |
| Kashan | 1.82× | Travel & Leisure |
| IPKO | 1.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.48 |
| Family Orientation | CONSERVATISM | 1.45 |
| Community Orientation | OPEN | 1.3 |
| Price Sensitivity | PREMIUM | 1.24 |
| Convenience Orientation | PREMIUM | 1.22 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.9% |
| United Kingdom | 29.6% |
| Canada | 3.5% |
See Bradford audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Bradford have in United States?
Bradford has an estimated audience of 2,540,409 people in United States, concentrated in California and New York.
What is the gender split and age of Bradford fans?
63.9% of Bradford fans are female, 36.1% are male, with an average age of 42.2 years.
Which brands do Bradford fans like most?
Bradford fans show strongest brand affinity for Alaska (1.81×), Pillow (1.53×), and MK (1.63×) over the country average.
Where do Bradford fans live in United States?
Bradford fans in United States are most concentrated in California (reach 151,911), New York (reach 144,361), and Texas (reach 139,010). These three regions account for the largest share of the active audience.
What other brands do Bradford fans also like?
Beyond Bradford itself, the audience over-indexes on Pillow (1.53×), MK (1.63×), Kerala (2.46×), and Boracay (1.98×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bradford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.