Bullion Audience in United States

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Bullion has an estimated audience of 993,889 people in United States. 33.9% are female, 66.1% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Women's empowerment, edureka, Eden Lake, Box lacrosse.

The average Bullion fan in United States is 47.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Women's empowerment, edureka, with strongest over-indexing on Hebe (3.28× the country average). Demographically, the Bullion audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Bullion fans

Demographic split for Bullion audience in United States
MetricValue
Female33.9%
Male66.1%
Average age47.6
Estimated audience size993,889

Audience persona

The typical Bullion fan in United States is more male, around 47.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Bullion in United States
RegionReachAffinity
California133,4961.22×
Texas96,6671.13×
Florida66,7360.99×
New York61,3001.1×
Illinois31,2920.95×
Pennsylvania31,2130.93×
Ohio28,1820.92×
Georgia28,1010.92×
Michigan28,1001.08×
North Carolina27,0230.9×
Arizona26,3701.3×
Washington26,3601.32×
Virginia26,0631.08×
New Jersey23,1290.91×
Massachusetts21,2701.09×
Tennessee19,9351×
Indiana17,2220.95×
Colorado16,5471.06×
Oregon16,5401.45×
Missouri15,7180.98×
Maryland15,2380.89×
Minnesota14,5961.02×
Wisconsin12,8540.86×
Alabama12,4890.9×
South Carolina12,0630.81×
Nevada10,8831.13×
Kentucky10,8730.87×
Louisiana10,7830.84×
Oklahoma10,5540.96×
Utah9,4181.06×
Iowa9,1981.12×
Connecticut8,8850.89×
Kansas7,4370.95×
Arkansas7,3990.9×
Idaho6,0591.22×
Mississippi5,5810.68×
Nebraska5,2731.06×
New Mexico4,7210.95×
Hawaii4,1720.98×
New Hampshire3,7820.97×
West Virginia3,5550.77×
Rhode Island3,5421.12×
South Dakota3,4031.48×
Maine3,2700.92×
Washington, District of Columbia3,2151.08×
Montana2,8091.02×
Alaska2,3451.1×
North Dakota1,9020.93×
Delaware1,7280.63×
Vermont1,4710.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bullion audience
BrandAffinityCategory
Hebe3.28×Home & Garden
Women's empowerment1.65×Politics & Society
edureka12.04×Business & Career
Eden Lake2.58×Movies & TV
Box lacrosse2.6×Sports
19 Kids and Counting1.56×Movies & TV
WKRN-TV1.61×Movies & TV
Leverage (TV series)1.57×Movies & TV
All You Can Eat2.36×Food & Beverages
Al Ahly SC1.83×Sports
Tech News1.9×Technology & Electronics
Software widget2.87×Technology & Electronics
Certified diabetes educator2.57×Business & Career
Houston County, Georgia5.44×Travel & Leisure
Nantes1.75×Travel & Leisure
Hatch, New Mexico2.88×Travel & Leisure
Cachorros2.17×Pets & Animals
Voltron: Legendary Defender2.73×Movies & TV
Academy Award for Best Visual Effects2.14×Movies & TV
Earth Fare2.02×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bullion audience
TraitClusterScore
Luxury OrientationPREMIUM2.17
Quality AwarenessPREMIUM1.93
PatriotismCONSERVATISM1.72
Career OrientationPOWER1.47
Need for SecurityCONSERVATISM1.46
IndividualismJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Bullion
CountryShare
United States39.6%
United Kingdom14.8%
India4.6%

See Bullion audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Bullion have in United States?

Bullion has an estimated audience of 993,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Bullion fans?

33.9% of Bullion fans are female, 66.1% are male, with an average age of 47.6 years.

Which brands do Bullion fans like most?

Bullion fans show strongest brand affinity for Hebe (3.28×), Women's empowerment (1.65×), and edureka (12.04×) over the country average.

Where do Bullion fans live in United States?

Bullion fans in United States are most concentrated in California (reach 133,496), Texas (reach 96,667), and Florida (reach 66,736). These three regions account for the largest share of the active audience.

What other brands do Bullion fans also like?

Beyond Bullion itself, the audience over-indexes on Women's empowerment (1.65×), edureka (12.04×), Eden Lake (2.58×), and Box lacrosse (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bullion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.