Hatch, New Mexico Audience in United States

Hatch, New Mexico logo

Hatch, New Mexico has an estimated audience of 291,987 people in United States. 54.3% are female, 45.7% are male, average age 47.5. Top regions: New Mexico, Texas, Arizona. Top brand affinities: Goop, Governor of Michigan, Fairy godmother, Elsword, Historic site.

The average Hatch, New Mexico fan in United States is 47.5 years old, balanced, and lives primarily in New Mexico. The audience is concentrated in New Mexico, Texas, Arizona. Top brand affinities include Goop, Governor of Michigan, Fairy godmother, with strongest over-indexing on Goop (3.77× the country average). Demographically, the Hatch, New Mexico audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Hatch, New Mexico fans

Demographic split for Hatch, New Mexico audience in United States
MetricValue
Female54.3%
Male45.7%
Average age47.5
Estimated audience size291,987

Audience persona

The typical Hatch, New Mexico fan in United States is balanced, around 47.5 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Hatch, New Mexico in United States
RegionReachAffinity
New Mexico47,07932.15×
Texas24,3800.97×
Arizona17,8953×
California10,3940.32×
Colorado6,6961.45×
Florida2,6040.13×
Oklahoma2,3580.73×
Illinois2,2620.23×
Washington1,7720.3×
Ohio1,6050.18×
New York1,6010.1×
Missouri1,5320.33×
North Carolina1,4870.17×
Kansas1,3800.6×
Nevada1,3410.47×
Tennessee1,3220.23×
Georgia1,3190.15×
Minnesota1,2690.3×
Pennsylvania1,2430.13×
Michigan1,2410.16×
Utah1,2010.46×
Indiana1,1950.22×
Wisconsin1,1880.27×
Oregon1,1510.34×
Virginia1,1510.16×
Arkansas9610.4×
Iowa7990.33×
Kentucky7360.2×
Alabama6940.17×
Nebraska6910.47×
South Carolina6740.15×
Louisiana6670.18×
Idaho6390.44×
Maryland5940.12×
Massachusetts5870.1×
Montana5070.63×
New Jersey4940.07×
Wyoming4270.99×
South Dakota3750.56×
Mississippi3750.16×
Connecticut2940.1×
North Dakota2440.41×
Hawaii2250.18×
West Virginia2190.16×
Alaska2180.35×
New Hampshire1950.17×
Maine1880.18×
Vermont1850.36×
Rhode Island1740.19×
Washington, District of Columbia1690.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hatch, New Mexico audience
BrandAffinityCategory
Goop3.77×Internet & Social Media
Governor of Michigan5.18×Politics & Society
Fairy godmother4.88×Literature
Elsword10×Games
Historic site2.44×Arts & Culture
headspace5.3×Health
Wok3.61×Food & Beverages
Cherish (group)5.76×Music & Radio
Google Home3.36×Technology & Electronics
Hibachi4.08×Food & Beverages
JDSU1.53×Business & Career
Jeep Wagoneer2.58×Cars & Mobility
Grinch1.77×Movies & TV
Grace Slick3.78×Music & Radio
Home staging2.18×Home & Garden
Hipster3.98×Politics & Society
WKRN-TV2.69×Movies & TV
Vocal harmony1.8×Music & Radio
Mathcore3.04×Music & Radio
Kikar HaShabbat6.01×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hatch, New Mexico audience
TraitClusterScore
SustainabilityBALANCE1.48
Urban LifestyleOPEN1.46
Family OrientationCONSERVATISM1.42
Community OrientationOPEN1.31
IndulgenceJOY1.3
Convenience OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Hatch, New Mexico
CountryShare
United States44.9%
Japan27.5%
Germany10.2%

See Hatch, New Mexico audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hatch, New Mexico have in United States?

Hatch, New Mexico has an estimated audience of 291,987 people in United States, concentrated in New Mexico and Texas.

What is the gender split and age of Hatch, New Mexico fans?

54.3% of Hatch, New Mexico fans are female, 45.7% are male, with an average age of 47.5 years.

Which brands do Hatch, New Mexico fans like most?

Hatch, New Mexico fans show strongest brand affinity for Goop (3.77×), Governor of Michigan (5.18×), and Fairy godmother (4.88×) over the country average.

Where do Hatch, New Mexico fans live in United States?

Hatch, New Mexico fans in United States are most concentrated in New Mexico (reach 47,079), Texas (reach 24,380), and Arizona (reach 17,895). These three regions account for the largest share of the active audience.

What other brands do Hatch, New Mexico fans also like?

Beyond Hatch, New Mexico itself, the audience over-indexes on Governor of Michigan (5.18×), Fairy godmother (4.88×), Elsword (10×), and Historic site (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hatch, New Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.