Cambridge University Press Audience in United States

Cambridge University Press has an estimated audience of 999,264 people in United States. 58.9% are female, 41.1% are male, average age 38.7. Top regions: California, New York, Texas. Top brand affinities: Product design, Staycation, Home staging, Israel, Vocal harmony.
The average Cambridge University Press fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Staycation, Home staging, with strongest over-indexing on Product design (3.86× the country average). Demographically, the Cambridge University Press audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Cambridge University Press fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 38.7 |
| Estimated audience size | 999,264 |
Audience persona
The typical Cambridge University Press fan in United States is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 119,151 | 1.08× |
| New York | 114,911 | 2.06× |
| Texas | 57,560 | 0.67× |
| Virginia | 46,004 | 1.89× |
| Florida | 44,472 | 0.66× |
| Massachusetts | 41,632 | 2.11× |
| Pennsylvania | 35,389 | 1.05× |
| Illinois | 32,516 | 0.98× |
| New Jersey | 29,026 | 1.14× |
| Ohio | 28,527 | 0.93× |
| North Carolina | 26,352 | 0.88× |
| Michigan | 23,098 | 0.88× |
| Georgia | 21,593 | 0.7× |
| Washington | 20,808 | 1.04× |
| Maryland | 20,701 | 1.2× |
| Indiana | 18,209 | 1× |
| Connecticut | 16,832 | 1.68× |
| Oregon | 16,619 | 1.45× |
| Tennessee | 14,861 | 0.74× |
| Colorado | 13,293 | 0.84× |
| Arizona | 12,816 | 0.63× |
| Missouri | 12,729 | 0.79× |
| Wisconsin | 12,303 | 0.82× |
| Minnesota | 11,217 | 0.78× |
| Alabama | 10,102 | 0.72× |
| South Carolina | 9,977 | 0.66× |
| Washington, District of Columbia | 9,529 | 3.17× |
| Louisiana | 9,097 | 0.71× |
| Kentucky | 8,595 | 0.69× |
| Utah | 8,376 | 0.94× |
| Oklahoma | 7,642 | 0.69× |
| Iowa | 6,497 | 0.79× |
| Rhode Island | 5,777 | 1.82× |
| Kansas | 5,612 | 0.71× |
| New Hampshire | 5,250 | 1.33× |
| Mississippi | 5,205 | 0.63× |
| New Mexico | 4,757 | 0.95× |
| Arkansas | 4,624 | 0.56× |
| Maine | 4,478 | 1.25× |
| Nevada | 4,149 | 0.43× |
| Hawaii | 3,922 | 0.91× |
| Idaho | 3,284 | 0.66× |
| Nebraska | 3,228 | 0.64× |
| Vermont | 2,783 | 1.59× |
| West Virginia | 2,223 | 0.48× |
| Montana | 2,191 | 0.79× |
| South Dakota | 1,781 | 0.77× |
| Alaska | 1,775 | 0.83× |
| Delaware | 1,584 | 0.57× |
| North Dakota | 1,487 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.86× | Business & Career |
| Staycation | 6.28× | Home & Garden |
| Home staging | 10.01× | Home & Garden |
| Israel | 3.91× | Travel & Leisure |
| Vocal harmony | 7.07× | Music & Radio |
| Harvey Mudd College | 33.89× | Business & Career |
| Holt Renfrew | 19.59× | Shopping |
| Kaytranada | 16.02× | Music & Radio |
| College of the Holy Cross | 20× | Business & Career |
| Grinch | 4.91× | Movies & TV |
| Historic site | 5.17× | Arts & Culture |
| Goop | 6.31× | Internet & Social Media |
| Home equity | 2.24× | Home & Garden |
| Henry Hugglemonster | 20× | Movies & TV |
| MULIA | 18.1× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 6.16× | Cars & Mobility |
| Kāhala, Hawaii | 20× | Travel & Leisure |
| Hibachi | 6.54× | Food & Beverages |
| Wikia | 2.76× | Internet & Social Media |
| Edvard Grieg | 20× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.56 |
| Quality Awareness | PREMIUM | 1.38 |
| Creativity | OPEN | 1.31 |
| Sports Activity | POWER | 1.27 |
| Individualism | JOY | 1.23 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Taiwan | 11.3% |
| Japan | 5.5% |
See Cambridge University Press audiences in other countries
- Cambridge University Press — Germany
- Cambridge University Press — United Kingdom
- Cambridge University Press — France
- Cambridge University Press — Italy
- Cambridge University Press — Spain
- Cambridge University Press — Brazil
- Cambridge University Press — Japan
- Cambridge University Press — South Korea
- Cambridge University Press — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Cambridge University Press have in United States?
Cambridge University Press has an estimated audience of 999,264 people in United States, concentrated in California and New York.
What is the gender split and age of Cambridge University Press fans?
58.9% of Cambridge University Press fans are female, 41.1% are male, with an average age of 38.7 years.
Which brands do Cambridge University Press fans like most?
Cambridge University Press fans show strongest brand affinity for Product design (3.86×), Staycation (6.28×), and Home staging (10.01×) over the country average.
Where do Cambridge University Press fans live in United States?
Cambridge University Press fans in United States are most concentrated in California (reach 119,151), New York (reach 114,911), and Texas (reach 57,560). These three regions account for the largest share of the active audience.
What other brands do Cambridge University Press fans also like?
Beyond Cambridge University Press itself, the audience over-indexes on Staycation (6.28×), Home staging (10.01×), Israel (3.91×), and Vocal harmony (7.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cambridge University Press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.