Rascasse Audience Intelligence

Cambridge University Press Audience in United States

A data profile of the people who buy, follow and care about Cambridge University Press in United States — modelled from more than twelve digital signal sources. Cambridge University Press has an estimated audience of 999,264 people in United States.

#143among University in United States#2133among POI in United States#1558in Business & Career

The average Cambridge University Press fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include W9 (TV channel), Colgate University, Gwendoline Christie, with strongest over-indexing on W9 (TV channel) (153.96× the country average).

Demographically, the Cambridge University Press audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cambridge University Press fan in United States is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for W9 (TV channel).

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cambridge University Press profile in United States.

Audience size
999K
in United States
Gender
58.9%♀
41.1% male
Age
38.7
average years
Country rank
#23682
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cambridge University Press fans

58.9% are female, 41.1% are male, average age 38.7.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Cambridge University Press audience in United States
MetricValue
Female58.9%
Male41.1%
Average age38.7
Estimated audience size999,264
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Cambridge University Press audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3922%
40-4920%
50+17%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Cambridge University Press audience comes from United States.

Worldwide audience distribution share by country for Cambridge University Press
CountryShare
United States26.0%
Taiwan11.3%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cambridge University Press audience in United States is strongest.

Fig. 05

Top regions by affinity

Cambridge University Press fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K2.44×
02New York~100K1.97×
03Massachusetts~40K1.88×
04Virginia~40K1.66×
05Connecticut~10K1.40×
06Rhode Island~4K1.33×
07Oregon~10K1.21×
08New Hampshire~5K1.21×
09Vermont~2K1.19×
10Maryland~20K1.15×
11Maine~4K1.13×
12New Jersey~30K1.11×
13Pennsylvania~40K1.06×
14California~100K1.02×
15Washington~20K1.01×
16Indiana~20K0.99×
17New Mexico~5K0.99×
18Alaska~2K0.99×
19Illinois~30K0.97×
20North Dakota~2K0.97×
21Utah~9K0.96×
22Montana~3K0.96×
23South Dakota~2K0.96×
24Hawaii~4K0.94×
25Iowa~8K0.92×
26Wisconsin~10K0.91×
27Delaware~3K0.91×
28North Carolina~30K0.90×
29Colorado~10K0.90×
30Minnesota~10K0.90×
31West Virginia~4K0.90×
32Missouri~10K0.89×
33Idaho~4K0.89×
34Nebraska~4K0.89×
35Ohio~30K0.88×
36Michigan~20K0.88×
37Mississippi~7K0.88×
38Kansas~7K0.88×
39Kentucky~10K0.86×
40Alabama~10K0.85×
41Oklahoma~9K0.85×
42Arkansas~7K0.85×
43Louisiana~10K0.84×
44Tennessee~20K0.82×
45South Carolina~10K0.80×
46Georgia~20K0.77×
47Nevada~7K0.77×
48Arizona~20K0.74×
49Florida~50K0.71×
50Texas~60K0.69×
Fig. 06

Affinity by region

Affinity by region — Cambridge University Press, United States
0.69×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cambridge University Press audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cambridge University Press audience
#·InterestCategoryAffinity×
01W9 (TV channel)Movies & TV153.96×
02Colgate UniversityBusiness & Career71.32×
03Gwendoline ChristieMovies & TV33.29×
04High School DxDMovies & TV27.28×
05Pep GuardiolaSports21.45×
06University of CambridgeBusiness & Career20.98×
07Paula's ChoiceBeauty & Wellness20.91×
08Eva GreenMovies & TV20.00×
09Christian PulisicSports20.00×
10James McAvoyMovies & TV20.00×
11RonaldinhoSports20.00×
12Hugh LaurieMovies & TV20.00×
13Katee SackhoffMovies & TV20.00×
14Rose LeslieMovies & TV20.00×
15Paul WesleyMovies & TV20.00×
16Ghost WhispererMovies & TV20.00×
17Aidan GillenMovies & TV20.00×
18Allison JanneyMovies & TV14.52×
19University of Southern CaliforniaBusiness & Career11.60×
20Bath and BodyworksShopping4.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cambridge University Press audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cambridge University Press audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.42×
IndividualismJOY1.41×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cambridge University Press audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
Social Media UsageJOY0.90×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cambridge University Press have in United States?

Cambridge University Press has an estimated audience of 999,264 people in United States, concentrated in California and New York.

02

What is the gender split and age of Cambridge University Press fans?

58.9% of Cambridge University Press fans are female, 41.1% are male, with an average age of 38.7 years.

03

Which brands do Cambridge University Press fans like most?

Cambridge University Press fans show strongest brand affinity for W9 (TV channel) (153.96×), Colgate University (71.32×), and Gwendoline Christie (33.29×) over the country average.

04

Where do Cambridge University Press fans live in United States?

Cambridge University Press fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Cambridge University Press fans also like?

Beyond Cambridge University Press itself, the audience over-indexes on Colgate University (71.32×), Gwendoline Christie (33.29×), Eva Green (20×), and High School DxD (27.28×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Cambridge University Press audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cambridge University Press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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