Caskets Audience in United States
Caskets has an estimated audience of 516,064 people in United States. 41.9% are female, 58.1% are male, average age 33.7. Top brand affinities: Hayley Williams, Deftones, PSV Eindhoven, Slipknot (band), Falling in Reverse.
Top brand affinities include Hayley Williams, Deftones, PSV Eindhoven, with strongest over-indexing on Hayley Williams (35.52× the country average). Demographically, the Caskets audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Caskets fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 33.7 |
| Estimated audience size | 516,064 |
Audience persona
The typical Caskets fan in United States is more male, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Hayley Williams.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hayley Williams | 35.52× | Music & Radio |
| Deftones | 40.56× | Music & Radio |
| PSV Eindhoven | 62× | Sports |
| Slipknot (band) | 26.39× | Music & Radio |
| Falling in Reverse | 35.53× | Music & Radio |
| August Burns Red | 82.33× | Music & Radio |
| Tony Hawk | 25.98× | Sports |
| MGMT | 23.8× | Music & Radio |
| Ozzy Osbourne | 10.81× | Music & Radio |
| Hollywood Undead | 50.85× | Music & Radio |
| Ice Nine Kills | 40.82× | Music & Radio |
| Good Charlotte | 35.85× | Music & Radio |
| Avenged Sevenfold | 29.26× | Music & Radio |
| Mac DeMarco | 27.83× | Music & Radio |
| Motionless in White | 37.55× | Music & Radio |
| Beetlejuice | 4.37× | Movies & TV |
| Yellowcard | 49.84× | Music & Radio |
| Bowling for Soup | 44.49× | Music & Radio |
| Chester Bennington | 16.3× | Music & Radio |
| Superman | 2.26× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.22 |
| Early Adopter Mentality | POWER | 1.51 |
| Social Media Usage | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.22 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.8% |
| Japan | 6.9% |
| India | 6.2% |
See Caskets audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Caskets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.