Chevrolet S-10 Audience in United States
Chevrolet S-10 has an estimated audience of 520,480 people in United States. 22.1% are female, 77.9% are male, average age 39.7. Top brand affinities: TVNotas, Electrolyte, Hog Hunting, Emperor Entertainment Group, Arrietty.
Top brand affinities include TVNotas, Electrolyte, Hog Hunting, with strongest over-indexing on TVNotas (20× the country average). Demographically, the Chevrolet S-10 audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Chevrolet S-10 fans
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 39.7 |
| Estimated audience size | 520,480 |
Audience persona
The typical Chevrolet S-10 fan in United States is more male, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for TVNotas.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TVNotas | 20× | News |
| Electrolyte | 7.67× | Health |
| Hog Hunting | 5.36× | Sports |
| Emperor Entertainment Group | 17.61× | Business & Career |
| Arrietty | 20× | Movies & TV |
| Product design | 2.65× | Business & Career |
| Penn & Teller | 11.04× | Movies & TV |
| Academy Award for Best Production Design | 20× | Movies & TV |
| Buying and Selling Real Estate | 9.26× | Home & Garden |
| Academy Award for Best Original Score | 19.91× | Movies & TV |
| JDSU | 3.42× | Business & Career |
| Stamp collecting | 5.15× | Home & Garden |
| Curcuma | 20× | Food & Beverages |
| Voter registration | 4.63× | Politics & Society |
| Nationality | 2.05× | Politics & Society |
| Embroidery Library | 14.16× | Home & Garden |
| UK garage | 4.8× | Music & Radio |
| N1 road (South Africa) | 3.41× | Travel & Leisure |
| Johnson C. Smith University | 20.18× | Business & Career |
| Pro-Ject | 2.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.09 |
| Need for Security | CONSERVATISM | 1.93 |
| Family Orientation | CONSERVATISM | 1.91 |
| Quality Awareness | PREMIUM | 1.72 |
| Price Sensitivity | PREMIUM | 1.6 |
| Luxury Orientation | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 55.8% |
| United States | 11.4% |
| Argentina | 6.5% |
See Chevrolet S-10 audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chevrolet S-10. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.