Chrysler 200 Audience in United States

Chrysler 200 logo

Chrysler 200 has an estimated audience of 350,747 people in United States. 40.3% are female, 59.7% are male, average age 34.0. Top regions: Texas, California, Florida. Top brand affinities: Life of Pi, Leverage (TV series), Hipster, Arrietty, The Tree of Life (film).

The average Chrysler 200 fan in United States is 34.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Life of Pi, Leverage (TV series), Hipster, with strongest over-indexing on Life of Pi (18.13× the country average). Demographically, the Chrysler 200 audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Chrysler 200 fans

Demographic split for Chrysler 200 audience in United States
MetricValue
Female40.3%
Male59.7%
Average age34.0
Estimated audience size350,747

Audience persona

The typical Chrysler 200 fan in United States is more male, around 34.0 years old, with strong Need for Security tendencies and a notable affinity for Life of Pi.

Top regions in United States

Top regions ranked by reach for Chrysler 200 in United States
RegionReachAffinity
Texas39,4641.31×
California23,5080.61×
Florida20,4160.86×
Michigan17,6361.92×
Illinois15,5631.33×
Ohio15,1851.41×
Georgia12,5071.16×
North Carolina11,3631.08×
Indiana10,8281.69×
New York10,4840.53×
Pennsylvania10,0190.85×
Tennessee9,2751.32×
Missouri8,9891.59×
Arizona7,7861.09×
Alabama7,1171.45×
Louisiana7,0751.56×
Kentucky6,2661.42×
South Carolina6,1921.17×
Virginia6,1380.72×
Wisconsin5,8441.11×
Oklahoma5,3921.38×
Minnesota5,0191×
Mississippi4,9491.71×
Washington4,8730.69×
New Jersey4,7360.53×
Iowa4,4141.53×
Maryland4,3310.72×
Arkansas4,2881.48×
Colorado4,1310.75×
Kansas3,6911.34×
Massachusetts3,3530.49×
Nevada2,9250.86×
Oregon2,6140.65×
Nebraska2,5711.46×
Utah2,4050.77×
New Mexico2,2671.29×
Connecticut1,7760.5×
Idaho1,5770.9×
West Virginia1,5510.95×
South Dakota9681.19×
Maine8740.7×
Delaware8070.83×
North Dakota6670.93×
Montana6600.68×
New Hampshire6300.46×
Washington, District of Columbia5660.54×
Hawaii5610.37×
Rhode Island5510.49×
Alaska4290.57×
Wyoming3250.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chrysler 200 audience
BrandAffinityCategory
Life of Pi18.13×Movies & TV
Leverage (TV series)11.54×Movies & TV
Hipster13.92×Politics & Society
Arrietty20×Movies & TV
The Tree of Life (film)16.62×Movies & TV
Combat sport2.11×Sports
Fist of Legend34.33×Movies & TV
Cuautitlán Izcalli35×Travel & Leisure
Cullinan Diamond16.72×
Ub Iwerks28.61×Literature
Israeli cuisine8.3×Food & Beverages
Academy Award for Best Production Design14.49×Movies & TV
Racing2.18×Cars & Mobility
Hog Hunting2.7×Sports
Jason Hawes20×Movies & TV
Hammock camping4.54×Travel & Leisure
Rapid prototyping10.7×Business & Career
N1 road (South Africa)2.51×Travel & Leisure
Monogram2.28×Home & Garden
Iztacalco20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chrysler 200 audience
TraitClusterScore
Need for SecurityCONSERVATISM2.06
Risk AppetiteTHRILL1.66
IndulgenceJOY1.59
Family OrientationCONSERVATISM1.46
Quality AwarenessPREMIUM1.39
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Chrysler 200
CountryShare
United States64.8%
Mexico13.6%
Canada11.4%

See Chrysler 200 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Chrysler 200 have in United States?

Chrysler 200 has an estimated audience of 350,747 people in United States, concentrated in Texas and California.

What is the gender split and age of Chrysler 200 fans?

40.3% of Chrysler 200 fans are female, 59.7% are male, with an average age of 34.0 years.

Which brands do Chrysler 200 fans like most?

Chrysler 200 fans show strongest brand affinity for Life of Pi (18.13×), Leverage (TV series) (11.54×), and Hipster (13.92×) over the country average.

Where do Chrysler 200 fans live in United States?

Chrysler 200 fans in United States are most concentrated in Texas (reach 39,464), California (reach 23,508), and Florida (reach 20,416). These three regions account for the largest share of the active audience.

What other brands do Chrysler 200 fans also like?

Beyond Chrysler 200 itself, the audience over-indexes on Leverage (TV series) (11.54×), Hipster (13.92×), Arrietty (20×), and The Tree of Life (film) (16.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chrysler 200. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.