City Slickers Audience in United States

City Slickers has an estimated audience of 397,272 people in United States. 39.6% are female, 60.4% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Ellen Burstyn, Leprechaun, Jack Skellington, Portia de Rossi, Tierra caliente.
The average City Slickers fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ellen Burstyn, Leprechaun, Jack Skellington, with strongest over-indexing on Ellen Burstyn (3.08× the country average). Demographically, the City Slickers audience skews more male with an average age of 45.1, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of City Slickers fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 45.1 |
| Estimated audience size | 397,272 |
Audience persona
The typical City Slickers fan in United States is more male, around 45.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ellen Burstyn.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,293 | 0.9× |
| Texas | 28,379 | 0.83× |
| Florida | 18,007 | 0.67× |
| New York | 16,757 | 0.75× |
| Illinois | 12,374 | 0.93× |
| Ohio | 11,722 | 0.96× |
| Michigan | 10,536 | 1.01× |
| Pennsylvania | 10,459 | 0.78× |
| Arizona | 10,313 | 1.27× |
| North Carolina | 9,109 | 0.76× |
| Washington | 8,678 | 1.09× |
| Missouri | 8,516 | 1.33× |
| Georgia | 8,332 | 0.68× |
| Tennessee | 7,909 | 0.99× |
| Colorado | 7,880 | 1.26× |
| Wisconsin | 7,222 | 1.21× |
| Virginia | 7,142 | 0.74× |
| Massachusetts | 7,048 | 0.9× |
| Indiana | 6,904 | 0.95× |
| Minnesota | 6,478 | 1.14× |
| Oregon | 6,381 | 1.4× |
| New Jersey | 6,287 | 0.62× |
| Oklahoma | 5,385 | 1.22× |
| Kentucky | 5,029 | 1.01× |
| Utah | 4,922 | 1.38× |
| South Carolina | 4,708 | 0.79× |
| Alabama | 4,294 | 0.77× |
| Maryland | 4,232 | 0.62× |
| Kansas | 4,182 | 1.34× |
| Iowa | 3,948 | 1.21× |
| Louisiana | 3,652 | 0.71× |
| Nevada | 3,454 | 0.9× |
| Arkansas | 3,296 | 1.01× |
| Connecticut | 3,193 | 0.8× |
| Idaho | 3,085 | 1.55× |
| Nebraska | 2,825 | 1.42× |
| New Mexico | 2,600 | 1.31× |
| Mississippi | 2,059 | 0.63× |
| West Virginia | 1,885 | 1.02× |
| Montana | 1,728 | 1.57× |
| Maine | 1,392 | 0.98× |
| New Hampshire | 1,380 | 0.88× |
| South Dakota | 1,366 | 1.49× |
| Hawaii | 1,121 | 0.66× |
| North Dakota | 950 | 1.16× |
| Wyoming | 933 | 1.58× |
| Rhode Island | 870 | 0.69× |
| Alaska | 815 | 0.96× |
| Washington, District of Columbia | 762 | 0.64× |
| Vermont | 665 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ellen Burstyn | 3.08× | Movies & TV |
| Leprechaun | 2.9× | Literature |
| Jack Skellington | 1.89× | Movies & TV |
| Portia de Rossi | 1.61× | Movies & TV |
| Tierra caliente | 1.66× | Travel & Leisure |
| John Frusciante | 2.36× | Music & Radio |
| Falafel | 1.87× | Food & Beverages |
| Ash vs Evil Dead | 2.07× | Movies & TV |
| Monaco Grand Prix | 1.74× | Sports |
| Ohio State Buckeyes women's basketball | 1.52× | Sports |
| Lion of Judah | 1.88× | |
| New York Harbor | 1.57× | Travel & Leisure |
| iPEC Coaching | 2.3× | Business & Career |
| Italian Riviera | 1.69× | Travel & Leisure |
| The Specials | 2.9× | Music & Radio |
| TripIt | 1.7× | Travel & Leisure |
| JR Aquino | 1.8× | |
| Tus, Iran | 1.72× | Travel & Leisure |
| GrabCAD | 1.65× | Technology & Electronics |
| Chengdu | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.46 |
| DIY Mentality | THRILL | 1.35 |
| Early Adopter Mentality | POWER | 1.28 |
| Luxury Orientation | PREMIUM | 1.22 |
| Risk Appetite | THRILL | 1.16 |
| Sustainability | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.3% |
| Germany | 10.1% |
| Italy | 1.6% |
See City Slickers audiences in other countries
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Frequently asked questions
How many fans does City Slickers have in United States?
City Slickers has an estimated audience of 397,272 people in United States, concentrated in California and Texas.
What is the gender split and age of City Slickers fans?
39.6% of City Slickers fans are female, 60.4% are male, with an average age of 45.1 years.
Which brands do City Slickers fans like most?
City Slickers fans show strongest brand affinity for Ellen Burstyn (3.08×), Leprechaun (2.9×), and Jack Skellington (1.89×) over the country average.
Where do City Slickers fans live in United States?
City Slickers fans in United States are most concentrated in California (reach 39,293), Texas (reach 28,379), and Florida (reach 18,007). These three regions account for the largest share of the active audience.
What other brands do City Slickers fans also like?
Beyond City Slickers itself, the audience over-indexes on Leprechaun (2.9×), Jack Skellington (1.89×), Portia de Rossi (1.61×), and Tierra caliente (1.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for City Slickers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.