Rascasse Audience Intelligence

Coffee-Mate Target Market in United States

A data profile of the people who buy, follow and care about Coffee-Mate in United States — modelled from more than twelve digital signal sources. Coffee-Mate has an estimated audience of 506,801 people in United States.

#11among Coffee in United States#3743among Brand in United States#1939in Food & Beverages

The average Coffee-Mate fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Panda Express, Nescafé, Tim Horton, with strongest over-indexing on Panda Express (4.16× the country average).

Demographically, the Coffee-Mate audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coffee-Mate fan in United States is more female, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for Panda Express.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee-Mate profile in United States.

Audience size
507K
in United States
Gender
67.7%♀
32.3% male
Age
38.5
average years
Country rank
#36360
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coffee-Mate

67.7% are female, 32.3% are male, average age 38.5.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Coffee-Mate audience in United States
MetricValue
Female67.7%
Male32.3%
Average age38.5
Estimated audience size506,801
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Coffee-Mate audience in United States
Age bracketShare%
16-1911%
20-2927%
30-3926%
40-4929%
50+7%
Fig. 04

Worldwide distribution

44.9%

of the worldwide Coffee-Mate audience comes from United States.

Worldwide audience distribution share by country for Coffee-Mate
CountryShare
United States44.9%
Mexico20.1%
Canada9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee-Mate audience in United States is strongest.

Fig. 05

Top regions by affinity

Coffee-Mate customers by region in United States
#RegionReachAffinity×
01California~70K1.29×
02New York~40K1.29×
03Arizona~10K1.19×
04Michigan~20K1.16×
05Texas~50K1.15×
06New Jersey~10K1.15×
07Florida~40K1.13×
08Oregon~6K1.11×
09Hawaii~2K1.11×
10Nevada~5K1.10×
11Connecticut~6K1.09×
12West Virginia~3K1.09×
13Kentucky~7K1.08×
14Illinois~20K1.07×
15Louisiana~7K1.05×
16Tennessee~10K1.04×
17Oklahoma~6K1.04×
18Pennsylvania~20K1.03×
19Ohio~20K1.03×
20New Mexico~3K1.03×
21Rhode Island~2K1.02×
22Washington~10K1.01×
23Massachusetts~10K1.01×
24Alabama~7K1.01×
25Indiana~9K1.00×
26Arkansas~4K1.00×
27New Hampshire~2K1.00×
28Kansas~4K0.99×
29Alaska~1K0.99×
30South Carolina~8K0.97×
31Nebraska~2K0.97×
32Idaho~2K0.97×
33Maine~2K0.97×
34Georgia~20K0.96×
35Virginia~10K0.96×
36Missouri~8K0.96×
37North Dakota~1K0.96×
38Iowa~4K0.95×
39Vermont<1K0.95×
40North Carolina~10K0.94×
41Delaware~1K0.94×
42South Dakota~1K0.94×
43Colorado~7K0.92×
44Montana~1K0.92×
45Wisconsin~7K0.91×
46Mississippi~4K0.91×
47Maryland~8K0.88×
48Minnesota~6K0.87×
49Utah~4K0.86×
50Washington, District of Columbia~1K0.86×
Fig. 06

Affinity by region

Affinity by region — Coffee-Mate, United States
0.86×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee-Mate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee-Mate audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages25.52×
02NescaféFood & Beverages19.64×
03Cultural tourismTravel & Leisure17.88×
04Coffee roastingFood & Beverages7.69×
05Tim HortonSports6.45×
06WegmansShopping5.17×
07Golden CorralFood & Beverages4.34×
08Panda ExpressFood & Beverages4.16×
09Applebee'sFood & Beverages3.46×
10Krispy KremeFood & Beverages3.22×
11NASDAQBusiness & Career2.64×
12Pizza HutFood & Beverages2.40×
13Domino's PizzaFood & Beverages2.37×
14Staples (Canada)Business & Career2.30×
15KFCFood & Beverages2.28×
16J. C. PenneyShopping2.19×
17SubwayFood & Beverages2.00×
18Financial servicesBusiness & Career1.86×
19StarbucksFood & Beverages1.76×
20McDonald'sFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee-Mate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee-Mate audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.53×
Convenience OrientationPREMIUM1.45×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee-Mate audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
TraditionCONSERVATISM0.81×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coffee-Mate's target market in United States?

Coffee-Mate's target market in United States covers an estimated 506,801 people, concentrated in California and Texas.

02

What is the gender split and age of Coffee-Mate customers?

67.7% of the Coffee-Mate audience are female, 32.3% are male, with an average age of 38.5 years.

03

Which brands do Coffee-Mate fans like most?

Coffee-Mate fans show strongest brand affinity for Panda Express (4.16×), Nescafé (19.64×), and Tim Horton (6.45×) over the country average.

04

Where do Coffee-Mate fans live in United States?

Coffee-Mate fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee-Mate fans also like?

Beyond Coffee-Mate itself, the audience over-indexes on Nescafé (19.64×), Tim Horton (6.45×), Wegmans (5.17×), and Costa Coffee (25.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Coffee audiences in United States

See Coffee-Mate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coffee-Mate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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