Coffee-Mate Audience in United States
Coffee-Mate has an estimated audience of 512,457 people in United States. 67.7% are female, 32.3% are male, average age 38.5. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Mathcore, Mothercare, Google Home.
Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Coffee-Mate audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Coffee-Mate fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 38.5 |
| Estimated audience size | 512,457 |
Audience persona
The typical Coffee-Mate fan in United States is more female, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Regional styles of Mexican music | 32.05× | Music & Radio |
| Mathcore | 18.06× | Music & Radio |
| Mothercare | 6.72× | Kids & Family |
| Google Home | 11.64× | Technology & Electronics |
| Historic site | 4.7× | Arts & Culture |
| Electrolyte | 5.17× | Health |
| Vocal harmony | 4.91× | Music & Radio |
| Product design | 2.09× | Business & Career |
| The Historian | 16.48× | Literature |
| Grinch | 3.65× | Movies & TV |
| Governor of Michigan | 6.37× | Politics & Society |
| Goop | 4.11× | Internet & Social Media |
| Eurail | 16.57× | Cars & Mobility |
| UK garage | 3.86× | Music & Radio |
| Fairy godmother | 5.07× | Literature |
| Like Dandelion Dust | 10.32× | Movies & TV |
| Manual labour | 4.09× | Business & Career |
| JDSU | 1.97× | Business & Career |
| Unique Gifts | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.55 |
| Price Sensitivity | PREMIUM | 1.18 |
| Design Affinity | PREMIUM | 1.16 |
| Extroversion | THRILL | 1.14 |
| Indulgence | JOY | 1.13 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.1% |
| Mexico | 19.3% |
| Canada | 9.2% |
See Coffee-Mate audiences in other countries
More Coffee audiences in United States
- Starbucks (64,041,977)
- Nespresso (6,720,214)
- Caribou Coffee (3,588,940)
- Nescafé (1,283,836)
- Lavazza (1,252,261)
How to read this data
Audience size is the estimated number of people in United States who actively search for Coffee-Mate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.