Coffee-Mate Audience in United States
Coffee-Mate has an estimated audience of 512,457 people in United States. 67.7% are female, 32.3% are male, average age 38.5. Top brand affinities: Finnair, AccuWeather, StubHub, Google Maps, Indeed.com.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Coffee-Mate audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Coffee-Mate fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 38.5 |
| Estimated audience size | 512,457 |
Audience persona
The typical Coffee-Mate fan in United States is more female, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Google Maps | 6.02× | Internet & Social Media |
| Indeed.com | 5.86× | Business & Career |
| DocuSign | 15.07× | Technology & Electronics |
| Capital One | 5.24× | Business & Career |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.71× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Circle K | 8.05× | Shopping |
| Telegram | 14.59× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.55 |
| Price Sensitivity | PREMIUM | 1.18 |
| Design Affinity | PREMIUM | 1.16 |
| Extroversion | THRILL | 1.14 |
| Indulgence | JOY | 1.13 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.1% |
| Mexico | 19.3% |
| Canada | 9.2% |
See Coffee-Mate audiences in other countries
More Coffee audiences in United States
- Starbucks (64,041,977)
- Nespresso (6,720,214)
- Caribou Coffee (3,588,940)
- Nescafé (1,294,753)
- Lavazza (1,252,261)
How to read this data
Audience size is the estimated number of people in United States who actively search for Coffee-Mate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.