A data profile of the people who buy, follow and care about Cold War Kids in United States — modelled from more than twelve digital signal sources. Cold War Kids has an estimated audience of 687,735 people in United States.
Cold War Kids has an estimated audience of 687,735 people in United States. 46.1% are female, 53.9% are male, average age 36.2. Top brand affinities: Placebo (band), The Kills, The Hives, Google Flights, Modest Mouse.
Top brand affinities include Placebo (band), The Kills, The Hives, with strongest over-indexing on Placebo (band) (132.4× the country average).
Demographically, the Cold War Kids audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Cold War Kids fan in United States is balanced, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Placebo (band).
The key figures that characterise the Cold War Kids profile in United States.
46.1% are female, 53.9% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 36.2 |
| Estimated audience size | 687,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Cold War Kids audience comes from United States.
| Country | Share |
|---|---|
| United States | 49.0% |
| United Kingdom | 8.7% |
| Germany | 6.2% |
The strongest cross-interests of the Cold War Kids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Placebo (band) | Music & Radio | 132.40× | ||
| 02 | Bloc Party | Music & Radio | 101.76× | ||
| 03 | Two Door Cinema Club | Music & Radio | 93.40× | ||
| 04 | The Kills | Music & Radio | 69.28× | ||
| 05 | Modest Mouse | Music & Radio | 62.64× | ||
| 06 | The Hives | Music & Radio | 52.29× | ||
| 07 | Franz Ferdinand (band) | Music & Radio | 40.51× | ||
| 08 | Death Cab for Cutie | Music & Radio | 36.34× | ||
| 09 | Kings of Leon | Music & Radio | 32.55× | ||
| 10 | Bon Iver | Music & Radio | 31.06× | ||
| 11 | Cage the Elephant | Music & Radio | 30.44× | ||
| 12 | Arcade Fire | Music & Radio | 28.62× | ||
| 13 | Queens of the Stone Age | Music & Radio | 23.08× | ||
| 14 | The Strokes | Music & Radio | 21.86× | ||
| 15 | Julian Casablancas | Music & Radio | 21.57× | ||
| 16 | Wham! | Music & Radio | 20.43× | ||
| 17 | MGMT | Music & Radio | 17.55× | ||
| 18 | Tame Impala | Music & Radio | 12.19× | ||
| 19 | Google Flights | Travel & Leisure | 11.65× | ||
| 20 | Jack White | Movies & TV | 10.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.63× | |
| Convenience Orientation | PREMIUM | 1.58× | |
| Urban Lifestyle | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| DIY Mentality | THRILL | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cold War Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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