Common sense Audience in United States

Demographics of Common sense fans

Audience persona

The typical Common sense fan in United States is balanced, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Common sense audiences in other countries

• Common sense — Germany
• Common sense — United Kingdom
• Common sense — France
• Common sense — Italy
• Common sense — Spain
• Common sense — Brazil
• Common sense — Japan
• Common sense — South Korea
• Common sense — India

More Politics & Society audiences in United States

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Frequently asked questions

How many fans does Common sense have in United States?

Common sense has an estimated audience of 6,129,059 people in United States, concentrated in California and Texas.

What is the gender split and age of Common sense fans?

52.3% of Common sense fans are female, 47.7% are male, with an average age of 43.7 years.

Which brands do Common sense fans like most?

Common sense fans show strongest brand affinity for Whataburger (1.52×), Pillow (1.64×), and 3D printing (1.7×) over the country average.

Where do Common sense fans live in United States?

Common sense fans in United States are most concentrated in California (reach 685,407), Texas (reach 578,308), and Florida (reach 455,592). These three regions account for the largest share of the active audience.

What other brands do Common sense fans also like?

Beyond Common sense itself, the audience over-indexes on Pillow (1.64×), 3D printing (1.7×), nbc chicago (3.59×), and Enfamil (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Common sense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.