Cord-cutting Audience in United States
Cord-cutting has an estimated audience of 1,551,739 people in United States. 44.2% are female, 55.8% are male, average age 43.2. Top brand affinities: Mathcore, Google Home, The Historian, Alaska, edureka.
Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (17.86× the country average). Demographically, the Cord-cutting audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
Category: Technology & Electronics · Type: Topic
Demographics of Cord-cutting fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 43.2 |
| Estimated audience size | 1,551,739 |
Audience persona
The typical Cord-cutting fan in United States is more male, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 17.86× | Music & Radio |
| Google Home | 11.9× | Technology & Electronics |
| The Historian | 16.83× | Literature |
| Alaska | 1.5× | Travel & Leisure |
| edureka | 30.25× | Business & Career |
| Eurail | 16.92× | Cars & Mobility |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| Certified diabetes educator | 7.43× | Business & Career |
| Northrop Grumman | 3.42× | Business & Career |
| Isla Holbox | 13.03× | Travel & Leisure |
| Keene, New Hampshire | 9.24× | Travel & Leisure |
| MK | 1.86× | Music & Radio |
| UK garage | 2.39× | Music & Radio |
| Evan Tanner | 16.95× | Sports |
| Glasgow, Kentucky | 11.73× | Travel & Leisure |
| Mie goreng | 15.89× | Food & Beverages |
| charvel guitars | 13.02× | Music & Radio |
| El Hijo del Santo | 12.93× | Sports |
| Étouffée | 9.98× | Food & Beverages |
| Riedel (glass manufacturer) | 10.41× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.46 |
| Quality Awareness | PREMIUM | 1.76 |
| Luxury Orientation | PREMIUM | 1.76 |
| Family Orientation | CONSERVATISM | 1.53 |
| Need for Security | CONSERVATISM | 1.45 |
| Indulgence | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.2% |
| Canada | 9.7% |
| United Kingdom | 2.2% |
See Cord-cutting audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cord-cutting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.