Count Basie Audience in United States

Count Basie has an estimated audience of 328,743 people in United States. 46.7% are female, 53.3% are male, average age 48.2. Top regions: New Jersey, California, New York. Top brand affinities: On the Border Mexican Grill & Cantina, Hudson, New York, Google Analytics, Israel, Sinaloa.
The average Count Basie fan in United States is 48.2 years old, balanced, and lives primarily in New Jersey. The audience is concentrated in New Jersey, California, New York. Top brand affinities include On the Border Mexican Grill & Cantina, Hudson, New York, Google Analytics, with strongest over-indexing on On the Border Mexican Grill & Cantina (30.68× the country average). Demographically, the Count Basie audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Jazz
Demographics of Count Basie fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 48.2 |
| Estimated audience size | 328,743 |
Audience persona
The typical Count Basie fan in United States is balanced, around 48.2 years old, with strong Community Orientation tendencies and a notable affinity for On the Border Mexican Grill & Cantina.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Jersey | 73,221 | 8.76× |
| California | 31,268 | 0.86× |
| New York | 25,853 | 1.41× |
| Texas | 18,763 | 0.66× |
| Florida | 18,359 | 0.82× |
| Pennsylvania | 11,276 | 1.02× |
| Illinois | 10,912 | 1× |
| North Carolina | 8,955 | 0.91× |
| Ohio | 8,788 | 0.87× |
| Georgia | 8,651 | 0.85× |
| Virginia | 7,390 | 0.92× |
| Michigan | 7,333 | 0.85× |
| Massachusetts | 6,869 | 1.06× |
| Washington | 6,433 | 0.98× |
| Missouri | 6,400 | 1.21× |
| Tennessee | 5,763 | 0.87× |
| Maryland | 5,682 | 1.01× |
| Indiana | 5,230 | 0.87× |
| Arizona | 5,061 | 0.75× |
| Wisconsin | 4,279 | 0.87× |
| Colorado | 4,215 | 0.81× |
| Minnesota | 4,054 | 0.86× |
| South Carolina | 3,986 | 0.81× |
| Louisiana | 3,815 | 0.9× |
| Oregon | 3,614 | 0.96× |
| Connecticut | 3,427 | 1.04× |
| Oklahoma | 3,353 | 0.92× |
| Alabama | 3,330 | 0.73× |
| Kentucky | 3,142 | 0.76× |
| Kansas | 2,693 | 1.04× |
| Iowa | 2,259 | 0.83× |
| Nevada | 2,156 | 0.68× |
| Mississippi | 1,930 | 0.71× |
| Utah | 1,850 | 0.63× |
| Arkansas | 1,824 | 0.67× |
| Washington, District of Columbia | 1,116 | 1.13× |
| Maine | 1,105 | 0.94× |
| Nebraska | 1,080 | 0.66× |
| Idaho | 1,064 | 0.65× |
| New Hampshire | 1,047 | 0.81× |
| West Virginia | 1,017 | 0.66× |
| Rhode Island | 1,011 | 0.97× |
| New Mexico | 1,007 | 0.61× |
| Hawaii | 852 | 0.6× |
| Delaware | 797 | 0.88× |
| Vermont | 663 | 1.15× |
| Montana | 560 | 0.61× |
| Alaska | 440 | 0.63× |
| South Dakota | 422 | 0.56× |
| North Dakota | 411 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| On the Border Mexican Grill & Cantina | 30.68× | Food & Beverages |
| Hudson, New York | 37.9× | Travel & Leisure |
| Google Analytics | 8.6× | Internet & Social Media |
| Israel | 3.24× | Travel & Leisure |
| Sinaloa | 5.63× | Travel & Leisure |
| Eden Lake | 12.24× | Movies & TV |
| Nebraska | 3.3× | Travel & Leisure |
| Justice | 3.47× | Politics & Society |
| Minnesota | 1.73× | Travel & Leisure |
| Corona (band) | 4.17× | Music & Radio |
| Jingoism | 1.53× | Politics & Society |
| Kerala | 4.65× | Travel & Leisure |
| Anderson Silva (kickboxer) | 6.8× | Sports |
| Google Photos | 1.59× | Technology & Electronics |
| Nasi goreng | 23.82× | Food & Beverages |
| KiwiCo | 4.07× | Kids & Family |
| Home staging | 3.04× | Home & Garden |
| Sailor | 2.62× | Travel & Leisure |
| Graham Greene (actor) | 3.17× | |
| UK garage | 2.7× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.57 |
| Tradition | CONSERVATISM | 1.5 |
| Family Orientation | CONSERVATISM | 1.43 |
| Sustainability | BALANCE | 1.42 |
| Spirituality | BALANCE | 1.37 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.9% |
| United Kingdom | 5.0% |
| Germany | 4.3% |
See Count Basie audiences in other countries
More Jazz audiences in United States
- Chuck Mangione (8,470,000)
- Frank Sinatra (5,345,600)
- Michael Bublé (2,356,553)
- Janis Joplin (2,347,983)
- Louis Armstrong (2,062,965)
Frequently asked questions
How many fans does Count Basie have in United States?
Count Basie has an estimated audience of 328,743 people in United States, concentrated in New Jersey and California.
What is the gender split and age of Count Basie fans?
46.7% of Count Basie fans are female, 53.3% are male, with an average age of 48.2 years.
Which brands do Count Basie fans like most?
Count Basie fans show strongest brand affinity for On the Border Mexican Grill & Cantina (30.68×), Hudson, New York (37.9×), and Google Analytics (8.6×) over the country average.
Where do Count Basie fans live in United States?
Count Basie fans in United States are most concentrated in New Jersey (reach 73,221), California (reach 31,268), and New York (reach 25,853). These three regions account for the largest share of the active audience.
What other brands do Count Basie fans also like?
Beyond Count Basie itself, the audience over-indexes on Hudson, New York (37.9×), Google Analytics (8.6×), Israel (3.24×), and Sinaloa (5.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Count Basie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.