Rascasse Audience Intelligence

DaKine Target Market in United States

A data profile of the people who buy, follow and care about DaKine in United States — modelled from more than twelve digital signal sources. DaKine has an estimated audience of 238,610 people in United States.

#37among Sportswear in United States#5913among Brand in United States#1744in Fashion & Accessoires

The average DaKine fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Hawaii, Florida.

Top brand affinities include The Noite com Danilo Gentili, Arsenal, DENNIS, with strongest over-indexing on The Noite com Danilo Gentili (5360.37× the country average).

Demographically, the DaKine audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DaKine fan in United States is more male, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for The Noite com Danilo Gentili.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the DaKine profile in United States.

Audience size
239K
in United States
Gender
36.6%♀
63.4% male
Age
37.9
average years
Country rank
#54136
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DaKine

36.6% are female, 63.4% are male, average age 37.9.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for DaKine audience in United States
MetricValue
Female36.6%
Male63.4%
Average age37.9
Estimated audience size238,610
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the DaKine audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4923%
50+14%
Fig. 04

Worldwide distribution

27.5%

of the worldwide DaKine audience comes from United States.

Worldwide audience distribution share by country for DaKine
CountryShare
United States27.5%
Germany11.7%
France9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DaKine audience in United States is strongest.

Fig. 05

Top regions by affinity

DaKine customers by region in United States
#RegionReachAffinity×
01Hawaii~10K11.29×
02Montana~2K2.37×
03Vermont<1K2.25×
04Oregon~6K2.04×
05Idaho~2K2.01×
06Alaska~1K1.97×
07Utah~4K1.95×
08Colorado~7K1.92×
09Washington~9K1.80×
10Wyoming<1K1.70×
11California~30K1.14×
12New Hampshire~1K1.12×
13Nevada~2K0.93×
14Maine<1K0.89×
15New Mexico<1K0.78×
16Minnesota~3K0.74×
17South Dakota<1K0.74×
18Rhode Island<1K0.71×
19Florida~10K0.70×
20Massachusetts~3K0.70×
21Delaware<1K0.69×
22Arizona~3K0.64×
23Washington, District of Columbia<1K0.64×
24West Virginia<1K0.63×
25Connecticut~1K0.61×
26Wisconsin~2K0.59×
27North Carolina~4K0.57×
28Mississippi~1K0.55×
29Nebraska<1K0.55×
30Virginia~3K0.54×
31New Jersey~3K0.53×
32Maryland~2K0.52×
33Michigan~3K0.51×
34Arkansas<1K0.51×
35Iowa<1K0.51×
36Kansas<1K0.51×
37New York~6K0.49×
38South Carolina~2K0.49×
39Pennsylvania~4K0.48×
40Oklahoma~1K0.46×
41Tennessee~2K0.44×
42Kentucky~1K0.44×
43Louisiana~1K0.43×
44Missouri~2K0.41×
45Alabama~1K0.41×
46Illinois~3K0.39×
47Indiana~2K0.39×
48Ohio~3K0.37×
49Texas~7K0.36×
50Georgia~3K0.35×
Fig. 06

Affinity by region

Affinity by region — DaKine, United States
0.35×1.00×11.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DaKine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DaKine audience
#·InterestCategoryAffinity×
01The Noite com Danilo GentiliMovies & TV5360.37×
02Nat YoungSports397.50×
03Kolohe AndinoSports247.34×
04Reef (band)Music & Radio235.02×
05Never SummerSports201.59×
06Carissa MooreSports157.55×
07DENNISMusic & Radio118.26×
08Kari TraaSports107.44×
09K2 SnowboardsSports90.05×
10Salomon SnowboardsSports72.17×
11Nordica (company)Sports71.28×
12Gabriel MedinaSports66.40×
13Dippin' DotsFood & Beverages26.90×
14O'Neill (brand)Fashion & Accessoires21.95×
15Bam MargeraMovies & TV16.80×
16ArsenalMusic & Radio15.98×
17GnomeMusic & Radio15.98×
18Napoleon DynamiteMovies & TV11.49×
19WindsurfingSports9.06×
20Panda ExpressFood & Beverages4.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DaKine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DaKine audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.28×
Risk AppetiteTHRILL2.14×
Early Adopter MentalityPOWER2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DaKine audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.12×
ExtroversionTHRILL1.16×
Healthy LifestyleBALANCE1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DaKine's target market in United States?

DaKine's target market in United States covers an estimated 238,610 people, concentrated in California and Hawaii.

02

What is the gender split and age of DaKine customers?

36.6% of the DaKine audience are female, 63.4% are male, with an average age of 37.9 years.

03

Which brands do DaKine fans like most?

DaKine fans show strongest brand affinity for The Noite com Danilo Gentili (5360.37×), Arsenal (15.98×), and DENNIS (118.26×) over the country average.

04

Where do DaKine fans live in United States?

DaKine fans in United States are most concentrated in California (reach ~30K), Hawaii (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do DaKine fans also like?

Beyond DaKine itself, the audience over-indexes on Arsenal (15.98×), DENNIS (118.26×), Reef (band) (235.02×), and Never Summer (201.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See DaKine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DaKine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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