Rascasse Audience Intelligence

Day of the Dead (1985 film) Audience in United States

A data profile of the people who buy, follow and care about Day of the Dead (1985 film) in United States — modelled from more than twelve digital signal sources. Day of the Dead (1985 film) has an estimated audience of 2,000,668 people in United States.

#13among Horror in United States#875among Movie / TV Show / Series in United States#2218in Movies & TV

The average Day of the Dead (1985 film) fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Spanish language, Western Union, Milwaukee Brewers, with strongest over-indexing on Spanish language (3.43× the country average).

Demographically, the Day of the Dead (1985 film) audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Day of the Dead (1985 film) fan in United States is balanced, around 36.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Spanish language.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Day of the Dead (1985 film) profile in United States.

Audience size
2M
in United States
Gender
48.7%♀
51.3% male
Age
36.5
average years
Country rank
#14235
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Day of the Dead (1985 film) viewers

48.7% are female, 51.3% are male, average age 36.5.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Day of the Dead (1985 film) audience in United States
MetricValue
Female48.7%
Male51.3%
Average age36.5
Estimated audience size2,000,668
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Day of the Dead (1985 film) audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Day of the Dead (1985 film) audience comes from United States.

Worldwide audience distribution share by country for Day of the Dead (1985 film)
CountryShare
United States20.7%
Mexico20.2%
Canada17.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Day of the Dead (1985 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Day of the Dead (1985 film) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~50K1.40×
02New Mexico~10K1.36×
03Nevada~20K1.29×
04Texas~200K1.27×
05California~300K1.26×
06Illinois~80K1.24×
07Oklahoma~20K1.20×
08Utah~20K1.16×
09Indiana~40K1.15×
10Kansas~20K1.14×
11Alabama~30K1.10×
12Kentucky~30K1.10×
13Colorado~30K1.09×
14Washington~40K1.08×
15Alaska~4K1.07×
16Louisiana~30K1.06×
17Oregon~20K1.05×
18Michigan~50K1.04×
19Georgia~60K1.03×
20Missouri~30K1.03×
21Arkansas~20K1.03×
22Idaho~10K1.02×
23Montana~5K1.01×
24Ohio~60K0.99×
25Mississippi~20K0.99×
26Nebraska~9K0.99×
27North Carolina~50K0.97×
28West Virginia~8K0.97×
29Tennessee~40K0.96×
30New Hampshire~7K0.96×
31Iowa~10K0.95×
32Wisconsin~30K0.93×
33South Carolina~30K0.92×
34Pennsylvania~60K0.91×
35Maine~6K0.90×
36Virginia~40K0.89×
37Hawaii~7K0.88×
38Vermont~3K0.88×
39Florida~100K0.87×
40South Dakota~4K0.85×
41North Dakota~3K0.85×
42Massachusetts~30K0.83×
43Maryland~30K0.83×
44Minnesota~20K0.83×
45New York~90K0.82×
46New Jersey~40K0.82×
47Connecticut~20K0.81×
48Delaware~4K0.80×
49Rhode Island~5K0.77×
50Washington, District of Columbia~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Day of the Dead (1985 film), United States
0.77×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Day of the Dead (1985 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Day of the Dead (1985 film) audience
#·InterestCategoryAffinity×
01El PaísNews9.66×
02Mutual insuranceBusiness & Career6.48×
03Berlin WallTravel & Leisure5.28×
04Western UnionBusiness & Career4.61×
05San Diego PadresSports4.05×
06Halloween costumeKids & Family3.80×
07Milwaukee BrewersSports3.76×
08ShakiraMusic & Radio3.72×
09Spanish languagePolitics & Society3.43×
10HypermarketShopping2.99×
11Non-alcoholic beverageFood & Beverages2.48×
12WhataburgerFood & Beverages2.31×
13Detroit TigersSports2.21×
14Street foodFood & Beverages2.13×
15Fast casual restaurantsFood & Beverages2.00×
16T-MobileTechnology & Electronics1.88×
17Discount storesShopping1.87×
18AirbnbTravel & Leisure1.71×
19Organic foodFood & Beverages1.59×
20Las VegasTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Day of the Dead (1985 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Day of the Dead (1985 film) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.63×
Price SensitivityPREMIUM1.41×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Day of the Dead (1985 film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Design AffinityPREMIUM0.77×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Day of the Dead (1985 film) have in United States?

Day of the Dead (1985 film) has an estimated audience of 2,000,668 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Day of the Dead (1985 film) viewers?

48.7% of Day of the Dead (1985 film) fans are female, 51.3% are male, with an average age of 36.5 years.

03

Which brands do Day of the Dead (1985 film) fans like most?

Day of the Dead (1985 film) fans show strongest brand affinity for Spanish language (3.43×), Western Union (4.61×), and Milwaukee Brewers (3.76×) over the country average.

04

Where do Day of the Dead (1985 film) fans live in United States?

Day of the Dead (1985 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Day of the Dead (1985 film) fans also like?

Beyond Day of the Dead (1985 film) itself, the audience over-indexes on Western Union (4.61×), Milwaukee Brewers (3.76×), El País (9.66×), and T-Mobile (1.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Day of the Dead (1985 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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