Day of the Dead (1985 film) Audience in United States

Day of the Dead (1985 film) logo

Day of the Dead (1985 film) has an estimated audience of 1,865,870 people in United States. 48.7% are female, 51.3% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Bank account, 3D printing, Collectable, Panama, Paul Dano.

The average Day of the Dead (1985 film) fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, 3D printing, Collectable, with strongest over-indexing on Bank account (6.56× the country average). Demographically, the Day of the Dead (1985 film) audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Day of the Dead (1985 film) fans

Demographic split for Day of the Dead (1985 film) audience in United States
MetricValue
Female48.7%
Male51.3%
Average age36.5
Estimated audience size1,865,870

Audience persona

The typical Day of the Dead (1985 film) fan in United States is balanced, around 36.5 years old, with strong DIY Mentality tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Day of the Dead (1985 film) in United States
RegionReachAffinity
California272,6511.33×
Texas209,5391.31×
Florida113,9250.9×
New York92,5150.89×
Illinois81,1781.31×
Georgia60,3971.05×
Ohio58,4451.02×
Pennsylvania57,3630.91×
North Carolina56,2461×
Arizona54,5151.43×
Michigan51,9031.06×
Washington42,4191.13×
Virginia41,8700.92×
Indiana40,1761.18×
New Jersey39,4470.83×
Tennessee36,9600.99×
Colorado33,4331.14×
Missouri32,0401.07×
Massachusetts31,8320.87×
Alabama28,3331.09×
Maryland27,5060.86×
Wisconsin26,1920.93×
Louisiana25,9981.08×
South Carolina25,8670.92×
Kentucky25,2191.08×
Oklahoma24,3591.18×
Nevada23,3691.29×
Oregon22,7171.06×
Minnesota22,4870.84×
Utah19,5191.17×
Kansas16,7511.14×
Arkansas15,5911.01×
Connecticut15,4990.83×
Mississippi14,6310.95×
Iowa14,1050.92×
New Mexico12,2591.31×
Idaho9,3161×
Nebraska8,9390.96×
West Virginia7,8500.9×
New Hampshire7,0000.95×
Hawaii6,6220.83×
Maine5,7340.86×
Montana5,0620.98×
Washington, District of Columbia4,3500.78×
Rhode Island4,3320.73×
Delaware3,9400.77×
Alaska3,9280.98×
South Dakota3,3250.77×
North Dakota2,9700.77×
Vermont2,6880.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Day of the Dead (1985 film) audience
BrandAffinityCategory
Bank account6.56×Business & Career
3D printing3.7×Technology & Electronics
Collectable2.02×Kids & Family
Panama3.1×Travel & Leisure
Paul Dano3.66×Movies & TV
Julius Caesar (play)3.67×
Ellen Burstyn4.99×Movies & TV
Acoustic music2.44×Music & Radio
Nurse education1.72×Kids & Family
Sears2×Shopping
Notre Dame Fighting Irish football2.26×Sports
Hypertext2.64×Technology & Electronics
E-box5.5×Health
N1 road (South Africa)1.73×Travel & Leisure
Leprechaun3.61×Literature
JTV (Indonesia)1.92×
Magazine (band)2.12×Music & Radio
Wizards of Waverly Place2.18×Movies & TV
iPEC Coaching6.43×Business & Career
Jack Skellington2.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Day of the Dead (1985 film) audience
TraitClusterScore
DIY MentalityTHRILL2.26
Early Adopter MentalityPOWER2.16
SustainabilityBALANCE2.09
Luxury OrientationPREMIUM2.05
Risk AppetiteTHRILL1.93
Sports ActivityPOWER1.91

Worldwide distribution

Worldwide audience distribution share by country for Day of the Dead (1985 film)
CountryShare
Canada19.0%
United States18.6%
Mexico15.3%

See Day of the Dead (1985 film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Day of the Dead (1985 film) have in United States?

Day of the Dead (1985 film) has an estimated audience of 1,865,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Day of the Dead (1985 film) fans?

48.7% of Day of the Dead (1985 film) fans are female, 51.3% are male, with an average age of 36.5 years.

Which brands do Day of the Dead (1985 film) fans like most?

Day of the Dead (1985 film) fans show strongest brand affinity for Bank account (6.56×), 3D printing (3.7×), and Collectable (2.02×) over the country average.

Where do Day of the Dead (1985 film) fans live in United States?

Day of the Dead (1985 film) fans in United States are most concentrated in California (reach 272,651), Texas (reach 209,539), and Florida (reach 113,925). These three regions account for the largest share of the active audience.

What other brands do Day of the Dead (1985 film) fans also like?

Beyond Day of the Dead (1985 film) itself, the audience over-indexes on 3D printing (3.7×), Collectable (2.02×), Panama (3.1×), and Paul Dano (3.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Day of the Dead (1985 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.