De La Soul Audience in United States

De La Soul logo

De La Soul has an estimated audience of 618,509 people in United States. 33.9% are female, 66.1% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: Mos Def, Method Man, Ice-T, Diddy, Ghostface Killah.

The average De La Soul fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mos Def, Method Man, Ice-T, with strongest over-indexing on Mos Def (38.12× the country average). Demographically, the De La Soul audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of De La Soul fans

Demographic split for De La Soul audience in United States
MetricValue
Female33.9%
Male66.1%
Average age40.3
Estimated audience size618,509

Audience persona

The typical De La Soul fan in United States is more male, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mos Def.

Top regions in United States

Top regions ranked by reach for De La Soul in United States
RegionReachAffinity
California83,3211.22×
New York60,9541.76×
Texas44,3010.83×
Florida39,7980.95×
Illinois26,0211.26×
Pennsylvania25,6851.23×
Georgia24,4111.28×
North Carolina22,2671.2×
New Jersey21,3881.36×
Ohio19,3421.02×
Virginia18,1841.21×
Maryland16,4481.55×
Michigan16,0800.99×
Massachusetts15,7871.3×
Washington15,4821.25×
Indiana12,8741.14×
Tennessee11,0750.89×
Arizona10,8120.86×
Colorado10,2151.05×
South Carolina9,2170.99×
Wisconsin8,9980.97×
Oregon8,8891.25×
Missouri8,8710.89×
Connecticut8,4781.37×
Minnesota7,4860.84×
Alabama7,3510.85×
Louisiana6,9790.87×
Kentucky6,5600.85×
Nevada5,9050.99×
Oklahoma4,6910.68×
Utah3,7680.68×
Kansas3,6680.75×
Arkansas3,6440.72×
Rhode Island3,5081.78×
Iowa3,3110.65×
Washington, District of Columbia3,2581.75×
Mississippi3,2460.64×
New Mexico2,2480.72×
Nebraska2,2210.72×
Hawaii2,1700.82×
Maine2,1690.98×
New Hampshire2,1680.89×
Delaware2,1521.26×
West Virginia1,8760.65×
Idaho1,8450.59×
Vermont1,2771.18×
Montana1,1230.65×
Alaska1,0700.81×
Wyoming8870.97×
South Dakota6070.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for De La Soul audience
BrandAffinityCategory
Mos Def38.12×Music & Radio
Method Man23.02×Music & Radio
Ice-T17.42×Music & Radio
Diddy6.54×Music & Radio
Ghostface Killah32.79×Music & Radio
Seth Green15.44×Movies & TV
Southern hip hop4.08×Music & Radio
West Coast hip hop3.6×Music & Radio
Nas9.79×Music & Radio
Alternative hip hop3.39×Music & Radio
Sport TV44.1×Sports
MF Doom14.01×Music & Radio
Mobb Deep25.25×Music & Radio
Eazy-E12.24×Music & Radio
Talib Kweli32.14×Music & Radio
A Tribe Called Quest25.75×Music & Radio
Contemporary R&B2.21×Music & Radio
Golden State Warriors2.79×Sports
Los Angeles Lakers2.82×Sports
Rhythm and blues music1.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by De La Soul audience
TraitClusterScore
Early Adopter MentalityPOWER2.31
Luxury OrientationPREMIUM1.8
LGBTQ+ IdentityOPEN1.74
Urban LifestyleOPEN1.63
Risk AppetiteTHRILL1.6
SustainabilityBALANCE1.53

Worldwide distribution

Worldwide audience distribution share by country for De La Soul
CountryShare
United States48.8%
United Kingdom8.6%
Japan5.2%

See De La Soul audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does De La Soul have in United States?

De La Soul has an estimated audience of 618,509 people in United States, concentrated in California and New York.

What is the gender split and age of De La Soul fans?

33.9% of De La Soul fans are female, 66.1% are male, with an average age of 40.3 years.

Which brands do De La Soul fans like most?

De La Soul fans show strongest brand affinity for Mos Def (38.12×), Method Man (23.02×), and Ice-T (17.42×) over the country average.

Where do De La Soul fans live in United States?

De La Soul fans in United States are most concentrated in California (reach 83,321), New York (reach 60,954), and Texas (reach 44,301). These three regions account for the largest share of the active audience.

What other brands do De La Soul fans also like?

Beyond De La Soul itself, the audience over-indexes on Method Man (23.02×), Ice-T (17.42×), Diddy (6.54×), and Ghostface Killah (32.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for De La Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.