Rascasse Audience Intelligence

De La Soul Audience in United States

A data profile of the people who buy, follow and care about De La Soul in United States — modelled from more than twelve digital signal sources. De La Soul has an estimated audience of 634,695 people in United States.

#452among Band in United States#7518among Person in United States#4354in Music & Radio

The average De La Soul fan in United States is 40.3 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, New York.

Top brand affinities include Mos Def, Method Man, Ice-T, with strongest over-indexing on Mos Def (38.12× the country average).

Demographically, the De La Soul audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical De La Soul fan in United States is more male, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Mos Def.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the De La Soul profile in United States.

Audience size
635K
in United States
Gender
33.9%♀
66.1% male
Age
40.3
average years
Country rank
#31747
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of De La Soul fans

33.9% are female, 66.1% are male, average age 40.3.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for De La Soul audience in United States
MetricValue
Female33.9%
Male66.1%
Average age40.3
Estimated audience size634,695
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the De La Soul audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3928%
40-4930%
50+12%
Fig. 04

Worldwide distribution

49.1%

of the worldwide De La Soul audience comes from United States.

Worldwide audience distribution share by country for De La Soul
CountryShare
United States49.1%
United Kingdom8.9%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the De La Soul audience in United States is strongest.

Fig. 05

Top regions by affinity

De La Soul fans by region: top regions in United States
#RegionReachAffinity×
01Washington~80K6.33×
02Rhode Island~3K1.57×
03Washington, District of Columbia~3K1.57×
04New York~50K1.53×
05Maryland~10K1.40×
06Connecticut~8K1.24×
07New Jersey~20K1.23×
08Delaware~2K1.23×
09Georgia~20K1.18×
10Wyoming~1K1.13×
11California~80K1.12×
12Massachusetts~10K1.12×
13Oregon~8K1.12×
14Pennsylvania~20K1.11×
15North Carolina~20K1.11×
16Virginia~20K1.11×
17Vermont~1K1.09×
18Illinois~20K1.08×
19Nevada~6K1.00×
20Colorado~9K0.97×
21Michigan~20K0.95×
22Indiana~10K0.94×
23Ohio~20K0.93×
24Maine~2K0.92×
25South Carolina~8K0.91×
26New Hampshire~2K0.89×
27Missouri~9K0.88×
28Wisconsin~8K0.87×
29Alaska~1K0.87×
30Arizona~10K0.86×
31Louisiana~7K0.85×
32Tennessee~10K0.84×
33Florida~30K0.83×
34Hawaii~2K0.83×
35New Mexico~3K0.82×
36Alabama~7K0.80×
37Kentucky~6K0.80×
38Montana~1K0.80×
39Minnesota~7K0.78×
40West Virginia~2K0.77×
41Mississippi~4K0.76×
42Nebraska~2K0.76×
43South Dakota~1K0.76×
44Kansas~4K0.75×
45Texas~40K0.74×
46Arkansas~4K0.74×
47Idaho~2K0.73×
48Oklahoma~5K0.71×
49Utah~4K0.71×
50Iowa~3K0.69×
Fig. 06

Affinity by region

Affinity by region — De La Soul, United States
0.69×1.00×6.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the De La Soul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for De La Soul audience
#·InterestCategoryAffinity×
01Sport TVSports44.10×
02Mos DefMusic & Radio38.12×
03Ghostface KillahMusic & Radio32.79×
04Talib KweliMusic & Radio32.14×
05A Tribe Called QuestMusic & Radio25.75×
06Mobb DeepMusic & Radio25.25×
07Method ManMusic & Radio23.02×
08Ice-TMusic & Radio17.42×
09Seth GreenMovies & TV15.44×
10MF DoomMusic & Radio14.01×
11WC (rapper)Music & Radio13.39×
12Eazy-EMusic & Radio12.24×
13NasMusic & Radio9.79×
14ScarfaceMusic & Radio7.19×
15DiddyMusic & Radio6.54×
16Southern hip hopMusic & Radio4.08×
17West Coast hip hopMusic & Radio3.60×
18Alternative hip hopMusic & Radio3.39×
19Los Angeles LakersSports2.82×
20Contemporary R&BMusic & Radio2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the De La Soul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by De La Soul audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.45×
Early Adopter MentalityPOWER1.36×
Urban LifestyleOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by De La Soul audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Community OrientationOPEN0.76×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does De La Soul have in United States?

De La Soul has an estimated audience of 634,695 people in United States, concentrated in Washington and California.

02

What is the gender split and age of De La Soul fans?

33.9% of De La Soul fans are female, 66.1% are male, with an average age of 40.3 years.

03

Which brands do De La Soul fans like most?

De La Soul fans show strongest brand affinity for Mos Def (38.12×), Method Man (23.02×), and Ice-T (17.42×) over the country average.

04

Where do De La Soul fans live in United States?

De La Soul fans in United States are most concentrated in Washington (reach ~80K), California (reach ~80K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do De La Soul fans also like?

Beyond De La Soul itself, the audience over-indexes on Method Man (23.02×), Ice-T (17.42×), Ghostface Killah (32.79×), and Diddy (6.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for De La Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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