Mos Def Audience in United States

Mos Def logo

Mos Def has an estimated audience of 937,089 people in United States. 35.6% are female, 64.4% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Danny Glover, Uzo Aduba, Method Man, MF Doom, Music.

The average Mos Def fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Danny Glover, Uzo Aduba, Method Man, with strongest over-indexing on Danny Glover (32× the country average). Demographically, the Mos Def audience skews more male with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Mos Def fans

Demographic split for Mos Def audience in United States
MetricValue
Female35.6%
Male64.4%
Average age36.1
Estimated audience size937,089

Audience persona

The typical Mos Def fan in United States is more male, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Danny Glover.

Top regions in United States

Top regions ranked by reach for Mos Def in United States
RegionReachAffinity
California110,0601.07×
Texas87,8271.09×
New York80,0131.53×
Florida67,0011.06×
Georgia49,6921.72×
North Carolina40,6801.44×
Illinois36,5221.17×
Pennsylvania35,9071.14×
Ohio30,9351.07×
New Jersey29,9791.26×
Virginia29,2941.28×
Michigan29,0071.18×
Maryland28,9661.8×
Tennessee20,1621.07×
Massachusetts18,6991.01×
Washington18,5950.99×
South Carolina17,3411.23×
Louisiana17,1591.42×
Arizona17,1280.9×
Alabama15,5511.19×
Missouri15,5291.03×
Indiana15,2580.89×
Colorado12,7590.86×
Wisconsin11,8570.84×
Kentucky10,7150.91×
Connecticut10,6271.13×
Minnesota10,4350.78×
Mississippi10,3841.34×
Oregon10,2430.95×
Nevada9,7601.08×
Oklahoma9,4140.9×
Arkansas7,4680.97×
Kansas6,1940.84×
Utah5,7320.68×
Iowa5,0930.66×
Washington, District of Columbia4,1221.46×
New Mexico3,8100.81×
Delaware3,4401.33×
Nebraska3,3500.71×
Hawaii2,9940.74×
Idaho2,9400.63×
Rhode Island2,8300.95×
West Virginia2,6590.61×
New Hampshire2,6430.72×
Maine2,5040.75×
Montana1,7960.69×
Alaska1,5830.79×
Vermont1,3330.81×
South Dakota1,0420.48×
North Dakota9950.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mos Def audience
BrandAffinityCategory
Danny Glover32×Movies & TV
Uzo Aduba22.83×Movies & TV
Method Man16.3×Music & Radio
MF Doom16.73×Music & Radio
Music1.67×Business & Career
Arts and music1.72×Arts & Culture
The Roots21.48×Music & Radio
De La Soul27.9×Music & Radio
Sports1.62×Sports
Ice-T12.08×Music & Radio
Diddy4.65×Music & Radio
Nas10.48×Music & Radio
Consumer electronics1.64×Technology & Electronics
Movies1.6×Movies & TV
Talib Kweli36.2×Music & Radio
Southern hip hop3.7×Music & Radio
Live events1.61×Music & Radio
Mobb Deep25.94×Music & Radio
Wu-Tang Clan14.27×Music & Radio
Outdoor recreation1.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mos Def audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.55
Early Adopter MentalityPOWER1.93
Luxury OrientationPREMIUM1.43
Urban LifestyleOPEN1.39
Healthy LifestyleBALANCE1.31
SustainabilityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Mos Def
CountryShare
United States49.9%
United Kingdom6.6%
Brazil4.3%

See Mos Def audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Mos Def have in United States?

Mos Def has an estimated audience of 937,089 people in United States, concentrated in California and Texas.

What is the gender split and age of Mos Def fans?

35.6% of Mos Def fans are female, 64.4% are male, with an average age of 36.1 years.

Which brands do Mos Def fans like most?

Mos Def fans show strongest brand affinity for Danny Glover (32×), Uzo Aduba (22.83×), and Method Man (16.3×) over the country average.

Where do Mos Def fans live in United States?

Mos Def fans in United States are most concentrated in California (reach 110,060), Texas (reach 87,827), and New York (reach 80,013). These three regions account for the largest share of the active audience.

What other brands do Mos Def fans also like?

Beyond Mos Def itself, the audience over-indexes on Uzo Aduba (22.83×), Method Man (16.3×), MF Doom (16.73×), and Music (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mos Def. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.