Rascasse Audience Intelligence

The Roots Audience in United States

A data profile of the people who buy, follow and care about The Roots in United States — modelled from more than twelve digital signal sources. The Roots has an estimated audience of 1,080,477 people in United States.

#291among Band in United States#4950among Person in United States#2881in Music & Radio

The average The Roots fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Rockefeller Center, YUNGBLUD, Superman, with strongest over-indexing on Rockefeller Center (9.01× the country average).

Demographically, the The Roots audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Roots fan in United States is balanced, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Rockefeller Center.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Roots profile in United States.

Audience size
1.1M
in United States
Gender
45.0%♀
55.0% male
Age
39.3
average years
Country rank
#22486
Person in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Roots fans

45.0% are female, 55.0% are male, average age 39.3.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for The Roots audience in United States
MetricValue
Female45.0%
Male55.0%
Average age39.3
Estimated audience size1,080,477
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the The Roots audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

46.9%

of the worldwide The Roots audience comes from United States.

Worldwide audience distribution share by country for The Roots
CountryShare
United States46.9%
Japan4.9%
Austria4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Roots audience in United States is strongest.

Fig. 05

Top regions by affinity

The Roots fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K2.73×
02Washington, District of Columbia~8K2.37×
03Maryland~40K1.93×
04Georgia~60K1.79×
05Delaware~5K1.71×
06North Carolina~50K1.66×
07Pennsylvania~50K1.33×
08Mississippi~10K1.33×
09Alaska~3K1.33×
10New Hampshire~5K1.29×
11Virginia~30K1.25×
12New York~70K1.22×
13Massachusetts~20K1.13×
14Colorado~20K1.13×
15New Jersey~30K1.09×
16Louisiana~10K1.08×
17Tennessee~20K1.06×
18Ohio~30K1.05×
19Illinois~40K1.04×
20Maine~4K1.01×
21Rhode Island~3K1.01×
22West Virginia~5K1.00×
23California~100K0.99×
24South Carolina~20K0.98×
25Oklahoma~10K0.98×
26Connecticut~10K0.98×
27Vermont~2K0.96×
28Michigan~30K0.93×
29Indiana~20K0.90×
30Oregon~10K0.86×
31Washington~20K0.85×
32Alabama~10K0.81×
33Kentucky~10K0.78×
34Hawaii~4K0.77×
35Missouri~10K0.76×
36Nevada~8K0.76×
37Wisconsin~10K0.75×
38Texas~70K0.72×
39Minnesota~10K0.71×
40Nebraska~4K0.70×
41North Dakota~2K0.70×
42Arizona~20K0.69×
43Montana~2K0.68×
44South Dakota~2K0.68×
45Florida~50K0.66×
46Utah~6K0.66×
47New Mexico~3K0.65×
48Kansas~5K0.61×
49Iowa~5K0.59×
50Idaho~3K0.59×
Fig. 06

Affinity by region

Affinity by region — The Roots, United States
0.59×1.00×2.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Roots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Roots audience
#·InterestCategoryAffinity×
01Lorne MichaelsMovies & TV14.88×
02Comedy musicMusic & Radio10.77×
03Saturday Night Live cast membersMovie / TV Show / Series9.47×
04Rockefeller CenterTravel & Leisure9.01×
05YUNGBLUDMusic & Radio7.26×
06Fifth AvenueTravel & Leisure5.92×
07Art DecoArts & Culture5.49×
08Tony AwardArts & Culture3.92×
09Emmy AwardMovies & TV3.60×
10Sabrina CarpenterMusic & Radio3.04×
11American culturePolitics & Society2.94×
12Bruce WillisMovies & TV2.85×
13Sketch comedyMovies & TV2.51×
14Dick Van DykeMovies & TV2.12×
15Limited liability companyBusiness & Career2.05×
16TV talkshowsMovies & TV1.82×
17SupermanMovies & TV1.69×
18Instant messagingInternet & Social Media1.55×
19CBSMovies & TV1.54×
20MSNNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Roots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Roots audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.36×
ExtroversionTHRILL1.29×
Early Adopter MentalityPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Roots audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Quality AwarenessPREMIUM0.95×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Roots have in United States?

The Roots has an estimated audience of 1,080,477 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Roots fans?

45.0% of The Roots fans are female, 55.0% are male, with an average age of 39.3 years.

03

Which brands do The Roots fans like most?

The Roots fans show strongest brand affinity for Rockefeller Center (9.01×), YUNGBLUD (7.26×), and Superman (1.69×) over the country average.

04

Where do The Roots fans live in United States?

The Roots fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Roots fans also like?

Beyond The Roots itself, the audience over-indexes on YUNGBLUD (7.26×), Superman (1.69×), Comedy music (10.77×), and Saturday Night Live cast members (9.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Roots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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