The Roots Audience in United States

Demographics of The Roots fans

Audience persona

The typical The Roots fan in United States is balanced, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Rockefeller Center.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See The Roots audiences in other countries

• The Roots — Germany
• The Roots — United Kingdom
• The Roots — France
• The Roots — Italy
• The Roots — Spain
• The Roots — Brazil
• The Roots — Japan
• The Roots — South Korea
• The Roots — India

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Frequently asked questions

How many fans does The Roots have in United States?

The Roots has an estimated audience of 1,068,586 people in United States, concentrated in California and New York.

What is the gender split and age of The Roots fans?

45.0% of The Roots fans are female, 55.0% are male, with an average age of 39.3 years.

Which brands do The Roots fans like most?

The Roots fans show strongest brand affinity for Rockefeller Center (9.01×), Superman (1.69×), and Comedy music (10.77×) over the country average.

Where do The Roots fans live in United States?

The Roots fans in United States are most concentrated in California (reach 119,864), New York (reach 80,966), and Texas (reach 73,359). These three regions account for the largest share of the active audience.

What other brands do The Roots fans also like?

Beyond The Roots itself, the audience over-indexes on Superman (1.69×), Comedy music (10.77×), YUNGBLUD (7.26×), and Saturday Night Live cast members (9.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Roots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.