American culture Audience in United States

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American culture has an estimated audience of 16,830,435 people in United States. 53.1% are female, 46.9% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nationality, Minnesota, Urban Outfitters, Jeep Wagoneer.

The average American culture fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nationality, Minnesota, with strongest over-indexing on Israel (2.8× the country average). Demographically, the American culture audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of American culture fans

Demographic split for American culture audience in United States
MetricValue
Female53.1%
Male46.9%
Average age46.1
Estimated audience size16,830,435

Audience persona

The typical American culture fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for American culture in United States
RegionReachAffinity
California2,244,4391.21×
Texas1,700,0101.17×
Florida1,122,4210.99×
New York986,2881.05×
Pennsylvania569,9091.01×
Georgia565,5281.09×
North Carolina558,3861.1×
Illinois546,5790.97×
Ohio505,6460.98×
Virginia475,7681.16×
Michigan445,0431.01×
Washington416,7941.23×
New Jersey409,4320.96×
Arizona385,0521.12×
Indiana334,8091.09×
Maryland332,7541.15×
Massachusetts329,8940.99×
Tennessee316,9290.94×
Missouri292,2031.08×
Colorado254,2950.96×
Kentucky250,9451.19×
South Carolina250,7300.99×
Minnesota247,1941.03×
Wisconsin235,6170.93×
Alabama200,6590.85×
Oklahoma199,5541.07×
Oregon196,3571.02×
Louisiana184,9340.85×
Utah184,4321.22×
Connecticut157,8510.94×
Nevada156,7570.96×
Iowa147,7971.07×
Kansas145,9531.1×
Arkansas134,9010.97×
Mississippi133,9850.97×
Idaho119,6531.42×
West Virginia87,4351.12×
Nebraska79,8950.95×
Hawaii78,0601.08×
New Mexico67,6410.8×
New Hampshire59,0230.89×
Washington, District of Columbia52,5691.04×
Maine51,9340.86×
Rhode Island50,2890.94×
North Dakota36,1091.04×
Delaware33,7760.73×
Montana29,3250.63×
South Dakota27,1360.7×
Alaska25,2300.7×
Vermont23,9070.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American culture audience
BrandAffinityCategory
Israel2.8×Travel & Leisure
Nationality2.33×Politics & Society
Minnesota1.77×Travel & Leisure
Urban Outfitters1.65×Shopping
Jeep Wagoneer5.04×Cars & Mobility
3D printing1.79×Technology & Electronics
Sponge (band)14.96×Music & Radio
Nebraska Cornhuskers football1.86×Sports
Home staging2.46×Home & Garden
Jesse Plemons1.57×Movies & TV
Final Fantasy VII (Famicom)6.07×Games
Urban horticulture1.55×Home & Garden
Ipag Business School7.57×Business & Career
Hocus Pocus1.73×Movies & TV
JamBase4.04×Music & Radio
Steampunk1.72×Fashion & Accessoires
Jeep Grand Cherokee (WJ)2.17×Cars & Mobility
Iron Man (film)1.66×Movies & TV
Glossier1.82×Beauty & Wellness
San Gil2.48×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American culture audience
TraitClusterScore
PatriotismCONSERVATISM1.7
Community OrientationOPEN1.45
ExtroversionTHRILL1.37
TraditionCONSERVATISM1.34
SpiritualityBALANCE1.3
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for American culture
CountryShare
United States69.6%
Brazil5.0%
Canada4.1%

See American culture audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does American culture have in United States?

American culture has an estimated audience of 16,830,435 people in United States, concentrated in California and Texas.

What is the gender split and age of American culture fans?

53.1% of American culture fans are female, 46.9% are male, with an average age of 46.1 years.

Which brands do American culture fans like most?

American culture fans show strongest brand affinity for Israel (2.8×), Nationality (2.33×), and Minnesota (1.77×) over the country average.

Where do American culture fans live in United States?

American culture fans in United States are most concentrated in California (reach 2,244,439), Texas (reach 1,700,010), and Florida (reach 1,122,421). These three regions account for the largest share of the active audience.

What other brands do American culture fans also like?

Beyond American culture itself, the audience over-indexes on Nationality (2.33×), Minnesota (1.77×), Urban Outfitters (1.65×), and Jeep Wagoneer (5.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.