American culture Audience in United States

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American culture has an estimated audience of 16,830,435 people in United States. 53.1% are female, 46.9% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average American culture fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the American culture audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of American culture fans

Demographic split for American culture audience in United States
MetricValue
Female53.1%
Male46.9%
Average age46.1
Estimated audience size16,830,435

Audience persona

The typical American culture fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for American culture in United States
RegionReachAffinity
California2,244,4391.21×
Texas1,700,0101.17×
Florida1,122,4210.99×
New York986,2881.05×
Pennsylvania569,9091.01×
Georgia565,5281.09×
North Carolina558,3861.1×
Illinois546,5790.97×
Ohio505,6460.98×
Virginia475,7681.16×
Michigan445,0431.01×
Washington416,7941.23×
New Jersey409,4320.96×
Arizona385,0521.12×
Indiana334,8091.09×
Maryland332,7541.15×
Massachusetts329,8940.99×
Tennessee316,9290.94×
Missouri292,2031.08×
Colorado254,2950.96×
Kentucky250,9451.19×
South Carolina250,7300.99×
Minnesota247,1941.03×
Wisconsin235,6170.93×
Alabama200,6590.85×
Oklahoma199,5541.07×
Oregon196,3571.02×
Louisiana184,9340.85×
Utah184,4321.22×
Connecticut157,8510.94×
Nevada156,7570.96×
Iowa147,7971.07×
Kansas145,9531.1×
Arkansas134,9010.97×
Mississippi133,9850.97×
Idaho119,6531.42×
West Virginia87,4351.12×
Nebraska79,8950.95×
Hawaii78,0601.08×
New Mexico67,6410.8×
New Hampshire59,0230.89×
Washington, District of Columbia52,5691.04×
Maine51,9340.86×
Rhode Island50,2890.94×
North Dakota36,1091.04×
Delaware33,7760.73×
Montana29,3250.63×
South Dakota27,1360.7×
Alaska25,2300.7×
Vermont23,9070.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American culture audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.72×News
Charles, Prince of Wales18.87×Politics & Society
M. Night Shyamalan14.96×Movies & TV
Fox News Channel1.79×Movies & TV
Padma Lakshmi14.27×Fashion & Accessoires
Chuck Norris3.57×Movies & TV
Staples (Canada)2.92×Business & Career
Hobby Lobby2.02×Home & Garden
Planet Fitness2.05×Sports
Nature1.53×Home & Garden
Great Clips2.95×Beauty & Wellness
Made in USA2.87×Business & Career
Happiness1.55×Health
Diaper bag3.11×Kids & Family
Payment card8.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American culture audience
TraitClusterScore
PatriotismCONSERVATISM1.7
Community OrientationOPEN1.45
ExtroversionTHRILL1.37
TraditionCONSERVATISM1.34
SpiritualityBALANCE1.3
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for American culture
CountryShare
United States69.6%
Brazil5.0%
Canada4.1%

See American culture audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does American culture have in United States?

American culture has an estimated audience of 16,830,435 people in United States, concentrated in California and Texas.

What is the gender split and age of American culture fans?

53.1% of American culture fans are female, 46.9% are male, with an average age of 46.1 years.

Which brands do American culture fans like most?

American culture fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do American culture fans live in United States?

American culture fans in United States are most concentrated in California (reach 2,244,439), Texas (reach 1,700,010), and Florida (reach 1,122,421). These three regions account for the largest share of the active audience.

What other brands do American culture fans also like?

Beyond American culture itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.