American culture Audience in Germany
American culture has an estimated audience of 511,014 people in Germany. 49.2% are female, 50.8% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Preacher (comics), Hypertext, Unique Gifts, Stradivarius, Therme Erding.
The average American culture fan in Germany is 43.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Preacher (comics), Hypertext, Unique Gifts, with strongest over-indexing on Preacher (comics) (11.89× the country average). Demographically, the American culture audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of American culture fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 43.2 |
| Estimated audience size | 511,014 |
Audience persona
The typical American culture fan in Germany is balanced, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Preacher (comics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,897 | 0.78× |
| Baden-Württemberg | 67,509 | 0.97× |
| Bayern | 64,467 | 0.78× |
| Hessen | 36,044 | 0.93× |
| Niedersachsen | 29,026 | 0.58× |
| Rheinland-Pfalz | 28,370 | 1.11× |
| Sachsen | 25,097 | 1× |
| Berlin | 18,841 | 0.82× |
| Thüringen | 16,793 | 1.29× |
| Sachsen-Anhalt | 12,355 | 0.93× |
| Brandenburg | 11,910 | 0.75× |
| Schleswig-Holstein | 11,744 | 0.64× |
| Hamburg | 10,659 | 0.92× |
| Saarland | 9,506 | 1.51× |
| Mecklenburg-Vorpommern | 9,128 | 0.94× |
| Bremen | 8,905 | 2.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Preacher (comics) | 11.89× | Literature |
| Hypertext | 3.94× | Technology & Electronics |
| Unique Gifts | 1.69× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Therme Erding | 5.82× | Travel & Leisure |
| Keeper (password manager) | 4.97× | Technology & Electronics |
| Commercial mortgage | 2.2× | Business & Career |
| Este, Veneto | 2.69× | Travel & Leisure |
| KLIX (AM) | 2.74× | Music & Radio |
| JDSU | 3.27× | Business & Career |
| Faculty of Medicine, Chulalongkorn University | 12.85× | Business & Career |
| La Provence | 15.05× | News |
| Natural rubber | 2.15× | Cars & Mobility |
| Birthday Gifts | 1.53× | Kids & Family |
| Hauptschule | 6.99× | Kids & Family |
| Israel | 1.7× | Travel & Leisure |
| Škoda Kodiaq | 1.5× | Cars & Mobility |
| Business English | 1.95× | Business & Career |
| Jumia | 5.66× | Fashion & Accessoires |
| Euphonium | 7.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.79 |
| Spirituality | BALANCE | 1.69 |
| Urban Lifestyle | OPEN | 1.68 |
| Tradition | CONSERVATISM | 1.68 |
| Sports Activity | POWER | 1.59 |
| Pet Ownership | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.6% |
| Brazil | 5.0% |
| Canada | 4.1% |
See American culture audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does American culture have in Germany?
American culture has an estimated audience of 511,014 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of American culture fans?
49.2% of American culture fans are female, 50.8% are male, with an average age of 43.2 years.
Which brands do American culture fans like most?
American culture fans show strongest brand affinity for Preacher (comics) (11.89×), Hypertext (3.94×), and Unique Gifts (1.69×) over the country average.
Where do American culture fans live in Germany?
American culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,897), Baden-Württemberg (reach 67,509), and Bayern (reach 64,467). These three regions account for the largest share of the active audience.
What other brands do American culture fans also like?
Beyond American culture itself, the audience over-indexes on Hypertext (3.94×), Unique Gifts (1.69×), Stradivarius (1.97×), and Therme Erding (5.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.