Rascasse Audience Intelligence

American culture Audience in Germany

A data profile of the people who buy, follow and care about American culture in Germany — modelled from more than twelve digital signal sources. American culture has an estimated audience of 511,014 people in Germany.

#4627among Topic in Germany#548in Politics & Society

The average American culture fan in Germany is 43.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Online newspaper, Lisa Kudrow, Jewish cuisine, with strongest over-indexing on Online newspaper (3.97× the country average).

Demographically, the American culture audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American culture fan in Germany is balanced, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Online newspaper.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American culture profile in Germany.

Audience size
511K
in Germany
Gender
49.2%♀
50.8% male
Age
43.2
average years
Country rank
#11541
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American culture fans

49.2% are female, 50.8% are male, average age 43.2.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for American culture audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age43.2
Estimated audience size511,014
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the American culture audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4926%
50+28%
Fig. 04

Worldwide distribution

2.1%

of the worldwide American culture audience comes from Germany.

Worldwide audience distribution share by country for American culture
CountryShare
United States69.6%
Brazil5.0%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American culture audience in Germany is strongest.

Fig. 05

Top regions by affinity

American culture fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.33×
02Saarland~7K1.16×
03Thüringen~10K1.12×
04Mecklenburg-Vorpommern~10K1.02×
05Rheinland-Pfalz~30K1.01×
06Sachsen-Anhalt~10K0.99×
07Sachsen~20K0.96×
08Hamburg~10K0.95×
09Brandenburg~10K0.93×
10Baden-Württemberg~60K0.92×
11Hessen~40K0.92×
12Schleswig-Holstein~20K0.90×
13Berlin~20K0.88×
14Bayern~70K0.83×
15Nordrhein-Westfalen~90K0.82×
16Niedersachsen~40K0.79×
Fig. 06

Affinity by region

Affinity by region — American culture, Germany
0.79×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American culture audience
#·InterestCategoryAffinity×
01Jewish cuisineFood & Beverages22.34×
02Trailer parkCars & Mobility20.14×
03Lisa KudrowMovies & TV19.25×
04spicy foodFood & Beverages8.48×
05Le MondeNews7.51×
06Agoda.comTravel & Leisure6.25×
07Emily BluntMovies & TV6.13×
08Mel GibsonMovies & TV6.12×
09Non-alcoholic beverageFood & Beverages4.26×
10Online newspaperNews3.97×
11Tour de FranceSports2.86×
12Employment agencyBusiness & Career2.78×
13RedditInternet & Social Media2.65×
14NatureHome & Garden2.01×
15RyanairTravel & Leisure2.00×
16Müller (company)Food & Beverages1.97×
17VacationsTravel & Leisure1.89×
18TagesschauMovies & TV1.88×
19Netto Marken-DiscountShopping1.81×
20FamilyKids & Family1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American culture audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.02×
Risk AppetiteTHRILL1.52×
SpiritualityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American culture audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Price SensitivityPREMIUM0.61×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American culture have in Germany?

American culture has an estimated audience of 511,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American culture fans?

49.2% of American culture fans are female, 50.8% are male, with an average age of 43.2 years.

03

Which brands do American culture fans like most?

American culture fans show strongest brand affinity for Online newspaper (3.97×), Lisa Kudrow (19.25×), and Jewish cuisine (22.34×) over the country average.

04

Where do American culture fans live in Germany?

American culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American culture fans also like?

Beyond American culture itself, the audience over-indexes on Lisa Kudrow (19.25×), Jewish cuisine (22.34×), spicy food (8.48×), and Emily Blunt (6.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See American culture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →