Rascasse Audience Intelligence

Saturday Night Live cast members Audience in United States

A data profile of the people who buy, follow and care about Saturday Night Live cast members in United States — modelled from more than twelve digital signal sources. Saturday Night Live cast members has an estimated audience of 3,237,311 people in United States.

#419among Movie / TV Show / Series in United States

The average Saturday Night Live cast members fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sex and the City, Political satire, Real Time with Bill Maher, with strongest over-indexing on Sex and the City (16.67× the country average).

Demographically, the Saturday Night Live cast members audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saturday Night Live cast members fan in United States is balanced, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Sex and the City.

Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saturday Night Live cast members profile in United States.

Audience size
3.2M
in United States
Gender
48.9%♀
51.1% male
Age
42.7
average years
Country rank
#9635
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saturday Night Live cast members viewers

48.9% are female, 51.1% are male, average age 42.7.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Saturday Night Live cast members audience in United States
MetricValue
Female48.9%
Male51.1%
Average age42.7
Estimated audience size3,237,311
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Saturday Night Live cast members audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3924%
40-4926%
50+24%
Fig. 04

Worldwide distribution

68.7%

of the worldwide Saturday Night Live cast members audience comes from United States.

Worldwide audience distribution share by country for Saturday Night Live cast members
CountryShare
United States68.7%
Canada7.4%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saturday Night Live cast members audience in United States is strongest.

Fig. 05

Top regions by affinity

Saturday Night Live cast members fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~60K1.30×
02Vermont~7K1.29×
03Massachusetts~80K1.27×
04New York~200K1.26×
05Oregon~50K1.24×
06Washington, District of Columbia~10K1.22×
07Colorado~60K1.19×
08Rhode Island~10K1.18×
09Illinois~100K1.17×
10Wisconsin~60K1.16×
11Connecticut~40K1.16×
12New Hampshire~10K1.16×
13Maine~10K1.16×
14Washington~70K1.15×
15Missouri~60K1.15×
16Pennsylvania~100K1.14×
17Kansas~30K1.13×
18Iowa~30K1.12×
19Ohio~100K1.08×
20Michigan~90K1.07×
21Nebraska~20K1.05×
22Montana~9K1.04×
23Indiana~60K1.01×
24California~400K0.99×
25New Jersey~80K0.99×
26Virginia~80K0.99×
27Utah~30K0.97×
28Maryland~50K0.95×
29Kentucky~40K0.95×
30North Dakota~6K0.95×
31Oklahoma~30K0.94×
32Tennessee~60K0.93×
33Idaho~10K0.92×
34North Carolina~90K0.90×
35Delaware~8K0.90×
36South Dakota~7K0.90×
37New Mexico~10K0.88×
38West Virginia~10K0.88×
39Texas~200K0.86×
40Alaska~6K0.86×
41Arkansas~20K0.85×
42Arizona~50K0.83×
43Hawaii~10K0.83×
44Nevada~30K0.82×
45Florida~200K0.81×
46South Carolina~40K0.81×
47Georgia~80K0.78×
48Louisiana~30K0.76×
49Alabama~30K0.68×
50Mississippi~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Saturday Night Live cast members, United States
0.64×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saturday Night Live cast members audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saturday Night Live cast members audience
#·InterestCategoryAffinity×
01Real Time with Bill MaherMovies & TV40.97×
02Last Week Tonight with John OliverMovies & TV37.50×
03Political satireLiterature37.36×
04BoJack HorsemanMovies & TV28.69×
05Billy CrystalMovies & TV23.85×
06Erin AndrewsSports20.00×
07Felicity JonesMovies & TV20.00×
08Yvonne StrahovskiMovies & TV20.00×
09Tyler, The CreatorMusic & Radio19.67×
10Elisabeth MossMovies & TV17.60×
11Sex and the CityMovies & TV16.67×
12Patricia ArquetteMovies & TV15.43×
13Bob's BurgersMovies & TV15.28×
14Gilmore GirlsMovies & TV14.10×
15John CusackMovies & TV14.00×
16AtheismPolitics & Society12.76×
17Berlin WallTravel & Leisure11.45×
18Kendrick LamarMusic & Radio10.37×
19Jimmy FallonMovies & TV8.00×
20Pizza HutFood & Beverages2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saturday Night Live cast members audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saturday Night Live cast members audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
IndividualismJOY1.61×
Urban LifestyleOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saturday Night Live cast members audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.72×
CreativityOPEN0.80×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saturday Night Live cast members have in United States?

Saturday Night Live cast members has an estimated audience of 3,237,311 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Saturday Night Live cast members viewers?

48.9% of Saturday Night Live cast members fans are female, 51.1% are male, with an average age of 42.7 years.

03

Which brands do Saturday Night Live cast members fans like most?

Saturday Night Live cast members fans show strongest brand affinity for Sex and the City (16.67×), Political satire (37.36×), and Real Time with Bill Maher (40.97×) over the country average.

04

Where do Saturday Night Live cast members fans live in United States?

Saturday Night Live cast members fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Saturday Night Live cast members fans also like?

Beyond Saturday Night Live cast members itself, the audience over-indexes on Political satire (37.36×), Real Time with Bill Maher (40.97×), Tyler, The Creator (19.67×), and BoJack Horseman (28.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Saturday Night Live cast members audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saturday Night Live cast members. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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