Death Grips Audience in United States

Death Grips has an estimated audience of 315,366 people in United States. 34.6% are female, 65.4% are male, average age 30.2. Top regions: California, Texas, New York. Top brand affinities: Fetty Wap, Gorillaz, Beetlejuice, Twin Peaks, Deftones.

The average Death Grips fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fetty Wap, Gorillaz, Beetlejuice, with strongest over-indexing on Fetty Wap (326.32× the country average). Demographically, the Death Grips audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Death Grips fans

Demographic split for Death Grips audience in United States
MetricValue
Female34.6%
Male65.4%
Average age30.2
Estimated audience size315,366

Audience persona

The typical Death Grips fan in United States is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fetty Wap.

Top regions in United States

Top regions ranked by reach for Death Grips in United States
RegionReachAffinity
California51,6681.49×
Texas29,6401.09×
New York20,4011.16×
Florida19,5440.92×
Illinois12,5031.19×
Pennsylvania11,6611.1×
Ohio10,2301.05×
North Carolina10,0581.06×
Georgia9,9991.03×
Michigan9,6221.17×
Washington8,9451.41×
Virginia8,9391.16×
New Jersey7,9110.99×
Massachusetts7,4051.19×
Tennessee6,4711.02×
Colorado5,9591.2×
Oregon5,9061.63×
Indiana5,7210.99×
Maryland5,6631.04×
Missouri5,1041×
Arizona4,9750.77×
Minnesota4,9081.09×
Wisconsin4,6510.98×
Kentucky4,2491.07×
Louisiana3,7170.91×
South Carolina3,7030.78×
Oklahoma3,4971×
Connecticut3,3811.07×
Nevada3,3031.08×
Utah3,2481.15×
Arkansas2,3960.92×
Iowa2,3960.92×
Alabama2,2150.5×
Kansas2,1830.88×
New Mexico1,6701.06×
Mississippi1,6700.64×
Idaho1,5660.99×
Nebraska1,4370.91×
New Hampshire1,3481.08×
Maine1,2531.11×
West Virginia1,2500.85×
Washington, District of Columbia1,1061.17×
Rhode Island1,0491.05×
Hawaii8920.66×
Montana8120.93×
Vermont6771.22×
Delaware6350.73×
South Dakota5000.69×
North Dakota4080.63×
Alaska3930.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Death Grips audience
BrandAffinityCategory
Fetty Wap326.32×Music & Radio
Gorillaz79.92×Music & Radio
Beetlejuice12.45×Movies & TV
Twin Peaks18.66×Movies & TV
Deftones41.91×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Lil Peep36.63×Music & Radio
The Smiths26.85×Music & Radio
Chester Bennington30.55×Music & Radio
Ozzy Osbourne15.06×Music & Radio
Slipknot (band)26.39×Music & Radio
Microblogging12.67×Technology & Electronics
Travis Barker28.07×Music & Radio
Singer-songwriter5.51×Music & Radio
tom waits39.69×Movies & TV
Discogs22.9×Music & Radio
Panic Room58.82×Movies & TV
Jaden Smith19.67×Movies & TV
DeviantArt7.77×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Death Grips audience
TraitClusterScore
Early Adopter MentalityPOWER2.31
SustainabilityBALANCE1.83
LGBTQ+ IdentityOPEN1.83
IndividualismJOY1.53
TraditionCONSERVATISM1.4
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Death Grips
CountryShare
United States49.0%
United Kingdom8.7%
Brazil6.2%

See Death Grips audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Death Grips have in United States?

Death Grips has an estimated audience of 315,366 people in United States, concentrated in California and Texas.

What is the gender split and age of Death Grips fans?

34.6% of Death Grips fans are female, 65.4% are male, with an average age of 30.2 years.

Which brands do Death Grips fans like most?

Death Grips fans show strongest brand affinity for Fetty Wap (326.32×), Gorillaz (79.92×), and Beetlejuice (12.45×) over the country average.

Where do Death Grips fans live in United States?

Death Grips fans in United States are most concentrated in California (reach 51,668), Texas (reach 29,640), and New York (reach 20,401). These three regions account for the largest share of the active audience.

What other brands do Death Grips fans also like?

Beyond Death Grips itself, the audience over-indexes on Gorillaz (79.92×), Beetlejuice (12.45×), Twin Peaks (18.66×), and Deftones (41.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Grips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.