Dej Loaf Audience in United States

Dej Loaf logo

Dej Loaf has an estimated audience of 478,402 people in United States. 34.7% are female, 65.3% are male, average age 27.9. Top regions: Texas, Florida, California. Top brand affinities: Richard Ayoade, Triscuit, K Camp, Kaun Banega Crorepati, Staples Inc..

The average Dej Loaf fan in United States is 27.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Richard Ayoade, Triscuit, K Camp, with strongest over-indexing on Richard Ayoade (172.62× the country average). Demographically, the Dej Loaf audience skews more male with an average age of 27.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Dej Loaf fans

Demographic split for Dej Loaf audience in United States
MetricValue
Female34.7%
Male65.3%
Average age27.9
Estimated audience size478,402

Audience persona

The typical Dej Loaf fan in United States is more male, around 27.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Richard Ayoade.

Top regions in United States

Top regions ranked by reach for Dej Loaf in United States
RegionReachAffinity
Texas48,8701.19×
Florida43,7601.35×
California38,0770.72×
Georgia36,5222.48×
New York29,6261.11×
Michigan23,9131.91×
North Carolina23,8161.65×
Illinois22,1281.39×
Ohio18,9761.29×
Pennsylvania17,5871.09×
Maryland15,2321.85×
Virginia15,1711.3×
Louisiana14,9572.42×
South Carolina13,5201.88×
Tennessee13,1131.37×
Alabama12,7581.91×
New Jersey12,1291×
Mississippi10,3622.63×
Indiana9,4321.08×
Missouri8,5361.11×
Arizona6,9720.71×
Massachusetts6,7060.71×
Wisconsin5,9200.82×
Kentucky5,6240.94×
Arkansas5,3981.37×
Washington5,0270.52×
Connecticut4,9631.03×
Oklahoma4,8900.92×
Nevada4,8301.04×
Minnesota4,6700.68×
Colorado4,1460.55×
Kansas2,8210.75×
Washington, District of Columbia2,4401.7×
Iowa2,2460.57×
Oregon2,0920.38×
Delaware2,0131.53×
Nebraska1,8040.75×
New Mexico1,1940.5×
Rhode Island1,1620.76×
West Virginia1,1530.52×
Utah1,1190.26×
Hawaii1,1100.54×
New Hampshire6090.32×
Maine4970.29×
Idaho4960.21×
Alaska4130.4×
South Dakota4080.37×
North Dakota3830.39×
Montana3520.27×
Vermont1790.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dej Loaf audience
BrandAffinityCategory
Richard Ayoade172.62×Movies & TV
Triscuit168.83×Food & Beverages
K Camp183.18×Music & Radio
Kaun Banega Crorepati219.32×Movies & TV
Staples Inc.11.32×Business & Career
Pune Warriors India261.71×Sports
Lil Durk32.15×Music & Radio
Alan Carr141.78×Movies & TV
Tory Lanez32.55×Fashion & Accessoires
Jordan Belfort33.66×Business & Career
S. S. Rajamouli189.4×Movies & TV
Wretch 32329.8×Music & Radio
Kevin Gates24.26×Music & Radio
Rob Brydon164.91×Movies & TV
Ty Dolla Sign44.72×Music & Radio
Kehlani24.54×Music & Radio
Duck hunting10.03×Sports
Rod Wave24.34×Music & Radio
Kirko Bangz71.26×Music & Radio
Indian Premier League8.16×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dej Loaf audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.36
Luxury OrientationPREMIUM1.26
Urban LifestyleOPEN1.22
Early Adopter MentalityPOWER1.22
Family OrientationCONSERVATISM1.2
Need for SecurityCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Dej Loaf
CountryShare
United States77.5%
United Kingdom4.0%
Canada2.8%

See Dej Loaf audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Dej Loaf have in United States?

Dej Loaf has an estimated audience of 478,402 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Dej Loaf fans?

34.7% of Dej Loaf fans are female, 65.3% are male, with an average age of 27.9 years.

Which brands do Dej Loaf fans like most?

Dej Loaf fans show strongest brand affinity for Richard Ayoade (172.62×), Triscuit (168.83×), and K Camp (183.18×) over the country average.

Where do Dej Loaf fans live in United States?

Dej Loaf fans in United States are most concentrated in Texas (reach 48,870), Florida (reach 43,760), and California (reach 38,077). These three regions account for the largest share of the active audience.

What other brands do Dej Loaf fans also like?

Beyond Dej Loaf itself, the audience over-indexes on Triscuit (168.83×), K Camp (183.18×), Kaun Banega Crorepati (219.32×), and Staples Inc. (11.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dej Loaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.