Rascasse Audience Intelligence

Dej Loaf Audience in United States

A data profile of the people who buy, follow and care about Dej Loaf in United States — modelled from more than twelve digital signal sources. Dej Loaf has an estimated audience of 419,706 people in United States.

#298among Hip hop in United States#9983among Person in United States#5742in Music & Radio

The average Dej Loaf fan in United States is 27.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Richard Ayoade, Triscuit, K Camp, with strongest over-indexing on Richard Ayoade (172.62× the country average).

Demographically, the Dej Loaf audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dej Loaf fan in United States is more male, around 27.9 years old, with strong Spirituality tendencies and a notable affinity for Richard Ayoade.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dej Loaf profile in United States.

Audience size
420K
in United States
Gender
34.7%♀
65.3% male
Age
27.9
average years
Country rank
#40528
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dej Loaf fans

34.7% are female, 65.3% are male, average age 27.9.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Dej Loaf audience in United States
MetricValue
Female34.7%
Male65.3%
Average age27.9
Estimated audience size419,706
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Dej Loaf audience in United States
Age bracketShare%
16-1949%
20-2927%
30-3914%
40-497%
50+3%
Fig. 04

Worldwide distribution

76.6%

of the worldwide Dej Loaf audience comes from United States.

Worldwide audience distribution share by country for Dej Loaf
CountryShare
United States76.6%
United Kingdom3.6%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dej Loaf audience in United States is strongest.

Fig. 05

Top regions by affinity

Dej Loaf fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K2.63×
02Louisiana~10K2.40×
03Georgia~30K2.33×
04Alabama~10K1.93×
05Michigan~20K1.80×
06South Carolina~10K1.80×
07Maryland~10K1.78×
08Washington, District of Columbia~2K1.62×
09North Carolina~20K1.57×
10Delaware~2K1.48×
11Arkansas~5K1.37×
12Tennessee~10K1.31×
13Illinois~20K1.29×
14Ohio~20K1.28×
15Florida~40K1.27×
16Virginia~10K1.26×
17Texas~50K1.16×
18Missouri~9K1.12×
19Pennsylvania~20K1.10×
20Indiana~9K1.07×
21New York~30K1.05×
22Nevada~5K1.04×
23Connecticut~5K1.02×
24New Jersey~10K0.95×
25Kentucky~6K0.95×
26Oklahoma~5K0.93×
27Rhode Island~1K0.87×
28Wisconsin~6K0.86×
29Kansas~3K0.79×
30Nebraska~2K0.78×
31Vermont<1K0.76×
32Alaska<1K0.75×
33California~40K0.74×
34Arizona~7K0.73×
35Massachusetts~7K0.73×
36North Dakota<1K0.73×
37Hawaii~1K0.72×
38West Virginia~2K0.71×
39South Dakota<1K0.71×
40Minnesota~5K0.70×
41Montana<1K0.68×
42New Mexico~2K0.66×
43Iowa~3K0.63×
44New Hampshire~1K0.61×
45Maine~1K0.61×
46Colorado~4K0.59×
47Idaho~1K0.59×
48Washington~5K0.57×
49Oregon~3K0.50×
50Utah~2K0.46×
Fig. 06

Affinity by region

Affinity by region — Dej Loaf, United States
0.46×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dej Loaf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dej Loaf audience
#·InterestCategoryAffinity×
01Wretch 32Music & Radio329.80×
02Pune Warriors IndiaSports261.71×
03Kaun Banega CrorepatiMovies & TV219.32×
04S. S. RajamouliMovies & TV189.40×
05K CampMusic & Radio183.18×
06Richard AyoadeMovies & TV172.62×
07TriscuitFood & Beverages168.83×
08Rob BrydonMovies & TV164.91×
09Alan CarrMovies & TV141.78×
10Kirko BangzMusic & Radio71.26×
11Baby DaddyMovies & TV65.51×
12Ty Dolla SignMusic & Radio44.72×
13Jordan BelfortBusiness & Career33.66×
14Tory LanezFashion & Accessoires32.55×
15Lil DurkMusic & Radio32.15×
16KehlaniMusic & Radio24.54×
17Rod WaveMusic & Radio24.34×
18Kevin GatesMusic & Radio24.26×
19Staples Inc.Business & Career11.32×
20Duck huntingSports10.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dej Loaf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dej Loaf audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.13×
Quality AwarenessPREMIUM2.37×
Luxury OrientationPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dej Loaf audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.39×
Community OrientationOPEN0.54×
Family OrientationCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dej Loaf have in United States?

Dej Loaf has an estimated audience of 419,706 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Dej Loaf fans?

34.7% of Dej Loaf fans are female, 65.3% are male, with an average age of 27.9 years.

03

Which brands do Dej Loaf fans like most?

Dej Loaf fans show strongest brand affinity for Richard Ayoade (172.62×), Triscuit (168.83×), and K Camp (183.18×) over the country average.

04

Where do Dej Loaf fans live in United States?

Dej Loaf fans in United States are most concentrated in Texas (reach ~50K), Florida (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dej Loaf fans also like?

Beyond Dej Loaf itself, the audience over-indexes on Triscuit (168.83×), K Camp (183.18×), Kaun Banega Crorepati (219.32×), and Staples Inc. (11.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dej Loaf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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