Ty Dolla Sign Audience in United States

Ty Dolla Sign logo

Ty Dolla Sign has an estimated audience of 1,052,641 people in United States. 43.9% are female, 56.1% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Google News, Beauty, SZA (singer), Teyana Taylor, Friends.

The average Ty Dolla Sign fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Beauty, SZA (singer), with strongest over-indexing on Google News (7.79× the country average). Demographically, the Ty Dolla Sign audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Ty Dolla Sign fans

Demographic split for Ty Dolla Sign audience in United States
MetricValue
Female43.9%
Male56.1%
Average age30.3
Estimated audience size1,052,641

Audience persona

The typical Ty Dolla Sign fan in United States is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Ty Dolla Sign in United States
RegionReachAffinity
California204,3281.77×
Texas105,9641.17×
Florida83,0771.17×
New York76,8491.31×
Georgia54,7051.69×
North Carolina41,8041.32×
Illinois40,7171.16×
Pennsylvania37,0311.04×
Ohio32,1390.99×
New Jersey31,8581.19×
Virginia31,1641.22×
Michigan29,0861.06×
Maryland25,3101.4×
Arizona24,2391.13×
Massachusetts22,3851.08×
Washington22,3511.06×
Tennessee22,1131.05×
Louisiana19,1981.41×
South Carolina18,7491.18×
Indiana17,7630.92×
Alabama17,3401.18×
Missouri16,5300.97×
Nevada15,7221.54×
Colorado14,1450.85×
Minnesota13,9060.92×
Wisconsin12,6570.8×
Connecticut11,9941.14×
Kentucky11,8480.9×
Mississippi11,6031.34×
Oregon11,2200.93×
Oklahoma11,1230.95×
Arkansas8,7831.01×
Utah8,4720.9×
Kansas6,3560.77×
Iowa5,9440.69×
Hawaii4,6091.02×
Washington, District of Columbia4,5501.44×
New Mexico4,3850.83×
Nebraska3,9950.76×
Idaho3,3430.63×
Rhode Island3,2200.96×
Delaware3,1391.08×
West Virginia2,9540.6×
New Hampshire2,7150.65×
Maine2,1860.58×
Montana1,5600.53×
Alaska1,3120.58×
South Dakota1,2610.52×
North Dakota1,2280.57×
Vermont1,1490.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ty Dolla Sign audience
BrandAffinityCategory
Google News7.79×News
Beauty1.75×Beauty & Wellness
SZA (singer)7.2×Music & Radio
Teyana Taylor5.34×Movies & TV
Friends1.54×Movies & TV
Internet celebrity2.82×Internet & Social Media
Underground hip hop2.75×Music & Radio
Erykah Badu6.86×Music & Radio
Taylor Swift1.89×Music & Radio
Curly Hair2.51×Beauty & Wellness
YouTube Music2.26×Internet & Social Media
Chris Brown4.11×Music & Radio
East Coast hip hop2.03×Music & Radio
Hailee Steinfeld2.68×Movies & TV
Old-school hip hop3.23×Music & Radio
The Breakfast Club2.75×Movies & TV
TMZ1.54×Internet & Social Media
Tyler, The Creator4.25×Music & Radio
TLC (TV network)2.27×Movies & TV
D’Angelo4.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ty Dolla Sign audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.26
Family OrientationCONSERVATISM1.78
Early Adopter MentalityPOWER1.62
IndulgenceJOY1.33
ExtroversionTHRILL1.27
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Ty Dolla Sign
CountryShare
United States46.7%
China3.4%
United Kingdom3.4%

See Ty Dolla Sign audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Ty Dolla Sign have in United States?

Ty Dolla Sign has an estimated audience of 1,052,641 people in United States, concentrated in California and Texas.

What is the gender split and age of Ty Dolla Sign fans?

43.9% of Ty Dolla Sign fans are female, 56.1% are male, with an average age of 30.3 years.

Which brands do Ty Dolla Sign fans like most?

Ty Dolla Sign fans show strongest brand affinity for Google News (7.79×), Beauty (1.75×), and SZA (singer) (7.2×) over the country average.

Where do Ty Dolla Sign fans live in United States?

Ty Dolla Sign fans in United States are most concentrated in California (reach 204,328), Texas (reach 105,964), and Florida (reach 83,077). These three regions account for the largest share of the active audience.

What other brands do Ty Dolla Sign fans also like?

Beyond Ty Dolla Sign itself, the audience over-indexes on Beauty (1.75×), SZA (singer) (7.2×), Teyana Taylor (5.34×), and Friends (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ty Dolla Sign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.