Derek Luke Audience in United States
Derek Luke has an estimated audience of 384,241 people in United States. 85.5% are female, 14.5% are male, average age 34.9. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, Natural rubber, Litter box, Mortgage insurance, Commercial mortgage.
The average Derek Luke fan in United States is 34.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, Natural rubber, Litter box, with strongest over-indexing on Whataburger (4.24× the country average). Demographically, the Derek Luke audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Derek Luke fans
| Metric | Value |
|---|---|
| Female | 85.5% |
| Male | 14.5% |
| Average age | 34.9 |
| Estimated audience size | 384,241 |
Audience persona
The typical Derek Luke fan in United States is more female, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 43,437 | 1.31× |
| California | 33,511 | 0.79× |
| Florida | 27,507 | 1.06× |
| Georgia | 26,562 | 2.24× |
| New York | 22,198 | 1.03× |
| North Carolina | 19,116 | 1.65× |
| Pennsylvania | 13,479 | 1.04× |
| Illinois | 13,446 | 1.05× |
| Ohio | 13,097 | 1.11× |
| Virginia | 12,718 | 1.36× |
| Maryland | 12,253 | 1.85× |
| Michigan | 11,715 | 1.17× |
| New Jersey | 11,273 | 1.15× |
| Tennessee | 11,020 | 1.43× |
| Louisiana | 10,970 | 2.21× |
| Alabama | 10,712 | 2× |
| South Carolina | 10,414 | 1.8× |
| Mississippi | 7,947 | 2.51× |
| Indiana | 7,275 | 1.04× |
| Missouri | 6,703 | 1.08× |
| Arizona | 5,830 | 0.74× |
| Kentucky | 5,185 | 1.08× |
| Oklahoma | 5,057 | 1.19× |
| Massachusetts | 4,721 | 0.62× |
| Arkansas | 4,366 | 1.38× |
| Washington | 4,279 | 0.56× |
| Wisconsin | 4,152 | 0.72× |
| Nevada | 3,722 | 1× |
| Colorado | 3,707 | 0.61× |
| Connecticut | 3,593 | 0.93× |
| Minnesota | 3,303 | 0.6× |
| Kansas | 2,631 | 0.87× |
| Oregon | 2,409 | 0.55× |
| Iowa | 1,985 | 0.63× |
| Washington, District of Columbia | 1,549 | 1.34× |
| New Mexico | 1,547 | 0.8× |
| Utah | 1,521 | 0.44× |
| Delaware | 1,469 | 1.39× |
| Nebraska | 1,432 | 0.74× |
| West Virginia | 1,304 | 0.73× |
| Hawaii | 998 | 0.6× |
| Rhode Island | 855 | 0.7× |
| Idaho | 841 | 0.44× |
| New Hampshire | 577 | 0.38× |
| Maine | 511 | 0.37× |
| South Dakota | 494 | 0.56× |
| Montana | 459 | 0.43× |
| Alaska | 412 | 0.5× |
| North Dakota | 353 | 0.45× |
| Wyoming | 256 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 4.24× | Food & Beverages |
| Natural rubber | 3.25× | Cars & Mobility |
| Litter box | 2.31× | Pets & Animals |
| Mortgage insurance | 4.44× | Business & Career |
| Commercial mortgage | 4.52× | Business & Career |
| Public speaking | 1.91× | Politics & Society |
| Brittney Griner | 3.29× | Sports |
| Jack White | 1.73× | Movies & TV |
| REO Speedwagon | 2.58× | Music & Radio |
| Overtone | 3.19× | Beauty & Wellness |
| Graham Greene | 1.95× | Literature |
| Assassin's Creed II | 2.2× | Games |
| Consequence (rapper) | 1.89× | Music & Radio |
| Albert Hammond, Jr. | 7.35× | Music & Radio |
| Graham Greene (actor) | 1.63× | |
| Leprechaun | 2.63× | Literature |
| Wizards of Waverly Place | 1.75× | Movies & TV |
| Fast Five | 2.11× | Movies & TV |
| E-box | 3.32× | Health |
| Box lacrosse | 2.15× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.78 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Price Sensitivity | PREMIUM | 1.53 |
| Spirituality | BALANCE | 1.38 |
| Luxury Orientation | PREMIUM | 1.33 |
| Healthy Lifestyle | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.9% |
| Germany | 4.2% |
| Italy | 2.0% |
See Derek Luke audiences in other countries
More Actor Actress or TV Star audiences in United States
- Sydney Sweeney (48,121,350)
- Diane Keaton (25,584,734)
- Chuck Norris (25,290,102)
- Val Kilmer (23,817,597)
- Eric Dane (23,340,240)
Frequently asked questions
How many fans does Derek Luke have in United States?
Derek Luke has an estimated audience of 384,241 people in United States, concentrated in Texas and California.
What is the gender split and age of Derek Luke fans?
85.5% of Derek Luke fans are female, 14.5% are male, with an average age of 34.9 years.
Which brands do Derek Luke fans like most?
Derek Luke fans show strongest brand affinity for Whataburger (4.24×), Natural rubber (3.25×), and Litter box (2.31×) over the country average.
Where do Derek Luke fans live in United States?
Derek Luke fans in United States are most concentrated in Texas (reach 43,437), California (reach 33,511), and Florida (reach 27,507). These three regions account for the largest share of the active audience.
What other brands do Derek Luke fans also like?
Beyond Derek Luke itself, the audience over-indexes on Natural rubber (3.25×), Litter box (2.31×), Mortgage insurance (4.44×), and Commercial mortgage (4.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Derek Luke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.