Diffuser (automotive) Audience in United States

Diffuser (automotive) logo

Diffuser (automotive) has an estimated audience of 1,878,934 people in United States. 76.8% are female, 23.2% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Women's empowerment, Janitor, Shrimp toast, Cachorro, Cadbury World.

The average Diffuser (automotive) fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Women's empowerment, Janitor, Shrimp toast, with strongest over-indexing on Women's empowerment (1.96× the country average). Demographically, the Diffuser (automotive) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Diffuser (automotive) fans

Demographic split for Diffuser (automotive) audience in United States
MetricValue
Female76.8%
Male23.2%
Average age38.9
Estimated audience size1,878,934

Audience persona

The typical Diffuser (automotive) fan in United States is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Women's empowerment.

Top regions in United States

Top regions ranked by reach for Diffuser (automotive) in United States
RegionReachAffinity
California289,6721.4×
Texas216,2961.34×
Florida155,5351.22×
New York130,9021.25×
Georgia74,6381.29×
Illinois69,1131.1×
New Jersey67,1501.41×
North Carolina64,4421.14×
Pennsylvania64,3271.02×
Ohio53,2290.92×
Virginia52,2481.14×
Michigan46,7130.95×
Tennessee44,3931.18×
Arizona41,8021.09×
Washington41,7591.11×
Massachusetts39,3911.06×
Maryland35,6441.1×
Indiana33,4800.98×
Alabama32,4391.24×
Louisiana30,8881.27×
South Carolina29,5841.05×
Missouri27,2250.9×
Colorado25,7200.87×
Minnesota25,3770.94×
Wisconsin24,3980.86×
Kentucky23,0800.98×
Oklahoma21,9431.05×
Connecticut19,1391.02×
Oregon19,0750.89×
Nevada18,0760.99×
Mississippi16,3541.06×
Arkansas15,7591.02×
Utah15,4780.92×
Kansas14,6740.99×
Iowa13,6000.88×
Nebraska9,1000.97×
Hawaii8,4271.04×
Idaho8,1720.87×
New Mexico7,8630.83×
West Virginia7,0050.8×
Washington, District of Columbia5,9771.06×
New Hampshire5,6630.76×
Rhode Island5,3980.9×
Maine4,8100.71×
Delaware4,5430.88×
Montana3,9730.76×
South Dakota3,6390.84×
Alaska3,4860.87×
North Dakota3,1920.83×
Vermont2,2290.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diffuser (automotive) audience
BrandAffinityCategory
Women's empowerment1.96×Politics & Society
Janitor2.04×Home & Garden
Shrimp toast6.45×Food & Beverages
Cachorro1.51×Pets & Animals
Cadbury World3.47×Travel & Leisure
Eli Lilly1.95×Health
Further education2.58×Kids & Family
Tierra Cali1.93×Travel & Leisure
Enrique Hernández (baseball)3.51×Sports
Certified diabetes educator3.23×Business & Career
English literature1.66×Literature
Cachorros2.98×Pets & Animals
life is good1.51×Music & Radio
Tierra caliente1.81×Travel & Leisure
Brunello Cucinelli1.65×Fashion & Accessoires
Telethon2.23×Movies & TV
Kingdom of Judah1.52×Politics & Society
Bugatti Chiron2.13×Cars & Mobility
Fast Five1.56×Movies & TV
TVNotas1.97×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diffuser (automotive) audience
TraitClusterScore
Design AffinityPREMIUM1.57
IndulgenceJOY1.41
Price SensitivityPREMIUM1.38
Family OrientationCONSERVATISM1.36
CreativityOPEN1.33
DIY MentalityTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Diffuser (automotive)
CountryShare
United States25.7%
United Kingdom11.5%
Australia5.8%

See Diffuser (automotive) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Diffuser (automotive) have in United States?

Diffuser (automotive) has an estimated audience of 1,878,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Diffuser (automotive) fans?

76.8% of Diffuser (automotive) fans are female, 23.2% are male, with an average age of 38.9 years.

Which brands do Diffuser (automotive) fans like most?

Diffuser (automotive) fans show strongest brand affinity for Women's empowerment (1.96×), Janitor (2.04×), and Shrimp toast (6.45×) over the country average.

Where do Diffuser (automotive) fans live in United States?

Diffuser (automotive) fans in United States are most concentrated in California (reach 289,672), Texas (reach 216,296), and Florida (reach 155,535). These three regions account for the largest share of the active audience.

What other brands do Diffuser (automotive) fans also like?

Beyond Diffuser (automotive) itself, the audience over-indexes on Janitor (2.04×), Shrimp toast (6.45×), Cachorro (1.51×), and Cadbury World (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diffuser (automotive). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.