Digital signature Audience in United States

Digital signature logo

Digital signature has an estimated audience of 2,424,016 people in United States. 63.2% are female, 36.8% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Women's empowerment, CAC 40, 19 Kids and Counting, Layne Staley, Hebe.

The average Digital signature fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Women's empowerment, CAC 40, 19 Kids and Counting, with strongest over-indexing on Women's empowerment (1.68× the country average). Demographically, the Digital signature audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Digital signature fans

Demographic split for Digital signature audience in United States
MetricValue
Female63.2%
Male36.8%
Average age43.9
Estimated audience size2,424,016

Audience persona

The typical Digital signature fan in United States is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Women's empowerment.

Top regions in United States

Top regions ranked by reach for Digital signature in United States
RegionReachAffinity
California314,3971.18×
Texas233,0211.12×
New York187,1111.38×
Florida164,4981×
Virginia96,7301.64×
Illinois88,6641.1×
Georgia83,6031.12×
North Carolina80,1511.1×
New Jersey74,5471.21×
Pennsylvania74,3030.91×
Ohio65,0540.87×
Massachusetts62,6831.31×
Maryland60,8131.46×
Michigan59,2460.93×
Washington58,1541.2×
Arizona47,4060.96×
Colorado45,1591.18×
Tennessee44,0780.91×
Indiana39,8780.9×
Missouri39,0661×
South Carolina36,6781.01×
Alabama30,6230.9×
Wisconsin29,1140.8×
Oregon28,8461.04×
Minnesota28,2740.81×
Kentucky27,1660.89×
Louisiana26,8190.86×
Connecticut25,0091.03×
Oklahoma24,1100.9×
Utah23,4601.08×
Nevada21,1170.9×
Kansas18,5540.97×
Arkansas17,1500.86×
Mississippi16,4890.83×
Washington, District of Columbia16,2272.23×
Iowa15,2850.77×
Hawaii13,7661.32×
Idaho10,4240.86×
Nebraska9,9120.82×
New Mexico9,8600.81×
New Hampshire8,2070.86×
Rhode Island7,6610.99×
West Virginia7,6360.68×
Maine7,3920.85×
Montana5,4880.82×
Delaware5,3230.8×
Alaska4,9700.96×
Vermont4,0270.95×
South Dakota3,7060.66×
North Dakota3,4700.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital signature audience
BrandAffinityCategory
Women's empowerment1.68×Politics & Society
CAC 401.53×Business & Career
19 Kids and Counting1.52×Movies & TV
Layne Staley1.59×Music & Radio
Hebe1.5×Home & Garden
Software widget3.27×Technology & Electronics
Brunello Cucinelli1.57×Fashion & Accessoires
Overboard (film)1.59×Movies & TV
Final Fantasy VII (Famicom)2.67×Games
Further education1.77×Kids & Family
Highland games1.52×Sports
Mariel Hemingway1.67×Fashion & Accessoires
International University of Business Agriculture and Technology1.72×Business & Career
Certified diabetes educator2.15×Business & Career
Bugatti Chiron1.67×Cars & Mobility
Celtic punk1.61×Music & Radio
Ohio State Buckeyes women's basketball1.75×Sports
Eddie George1.61×Sports
Brooklyn College1.76×Business & Career
Escape Games2.51×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital signature audience
TraitClusterScore
Quality AwarenessPREMIUM1.61
Design AffinityPREMIUM1.39
Price SensitivityPREMIUM1.35
SustainabilityBALANCE1.31
Need for SecurityCONSERVATISM1.3
PatriotismCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Digital signature
CountryShare
United States46.6%
United Kingdom8.0%
Canada5.5%

See Digital signature audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Digital signature have in United States?

Digital signature has an estimated audience of 2,424,016 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital signature fans?

63.2% of Digital signature fans are female, 36.8% are male, with an average age of 43.9 years.

Which brands do Digital signature fans like most?

Digital signature fans show strongest brand affinity for Women's empowerment (1.68×), CAC 40 (1.53×), and 19 Kids and Counting (1.52×) over the country average.

Where do Digital signature fans live in United States?

Digital signature fans in United States are most concentrated in California (reach 314,397), Texas (reach 233,021), and New York (reach 187,111). These three regions account for the largest share of the active audience.

What other brands do Digital signature fans also like?

Beyond Digital signature itself, the audience over-indexes on CAC 40 (1.53×), 19 Kids and Counting (1.52×), Layne Staley (1.59×), and Hebe (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital signature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.