Direct Relief Audience in United States

Direct Relief has an estimated audience of 375,998 people in United States. 50.1% are female, 49.9% are male, average age 41.2. Top regions: California, New York, Texas. Top brand affinities: Dog breed, edureka, Layne Staley, Certified diabetes educator, Assassin's Creed: Revelations.
The average Direct Relief fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dog breed, edureka, Layne Staley, with strongest over-indexing on Dog breed (1.75× the country average). Demographically, the Direct Relief audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: NGO / Political Party · Subtype: Charity
Demographics of Direct Relief fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 41.2 |
| Estimated audience size | 375,998 |
Audience persona
The typical Direct Relief fan in United States is balanced, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 135,636 | 3.28× |
| New York | 25,869 | 1.23× |
| Texas | 22,892 | 0.71× |
| Florida | 22,688 | 0.89× |
| Massachusetts | 12,543 | 1.69× |
| Virginia | 12,470 | 1.36× |
| Illinois | 12,228 | 0.98× |
| North Carolina | 11,246 | 0.99× |
| Pennsylvania | 10,992 | 0.87× |
| Georgia | 10,941 | 0.94× |
| New Jersey | 9,015 | 0.94× |
| Maryland | 8,646 | 1.34× |
| Washington | 8,561 | 1.14× |
| Oregon | 8,351 | 1.94× |
| Ohio | 8,293 | 0.72× |
| Michigan | 7,023 | 0.71× |
| Arizona | 6,265 | 0.82× |
| Colorado | 5,921 | 1× |
| South Carolina | 5,610 | 0.99× |
| Minnesota | 5,241 | 0.97× |
| Tennessee | 5,109 | 0.68× |
| Indiana | 4,768 | 0.69× |
| Missouri | 4,562 | 0.75× |
| Wisconsin | 3,999 | 0.71× |
| Connecticut | 3,955 | 1.05× |
| Louisiana | 3,660 | 0.75× |
| Washington, District of Columbia | 3,335 | 2.95× |
| Utah | 3,064 | 0.91× |
| Kentucky | 2,999 | 0.64× |
| Alabama | 2,839 | 0.54× |
| Oklahoma | 2,716 | 0.65× |
| Iowa | 2,594 | 0.84× |
| Kansas | 2,558 | 0.86× |
| Nevada | 2,518 | 0.69× |
| Mississippi | 2,440 | 0.79× |
| Arkansas | 1,761 | 0.57× |
| Hawaii | 1,721 | 1.06× |
| Idaho | 1,627 | 0.86× |
| New Mexico | 1,465 | 0.78× |
| New Hampshire | 1,245 | 0.84× |
| Maine | 1,201 | 0.89× |
| West Virginia | 1,133 | 0.65× |
| Nebraska | 1,066 | 0.57× |
| Alaska | 942 | 1.17× |
| Rhode Island | 901 | 0.75× |
| Delaware | 897 | 0.86× |
| Vermont | 887 | 1.34× |
| Montana | 876 | 0.84× |
| North Dakota | 737 | 0.95× |
| South Dakota | 649 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.75× | Pets & Animals |
| edureka | 18.15× | Business & Career |
| Layne Staley | 2.1× | Music & Radio |
| Certified diabetes educator | 4.22× | Business & Career |
| Assassin's Creed: Revelations | 2.84× | Games |
| Alaskan Husky | 4.41× | Pets & Animals |
| WFTS-TV | 1.62× | Movies & TV |
| Fat-tailed sheep | 6.47× | Pets & Animals |
| Brunello Cucinelli | 1.77× | Fashion & Accessoires |
| Roger Federer | 1.52× | Sports |
| MeatEater | 1.52× | Movies & TV |
| Erzberg Rodeo | 5.29× | Sports |
| Buenavista (Madrid) | 1.68× | Travel & Leisure |
| Voltron: Legendary Defender | 2.62× | Movies & TV |
| Heavy hauler | 1.77× | Business & Career |
| Further education | 1.5× | Kids & Family |
| Software widget | 2.2× | Technology & Electronics |
| Chiropractic education | 1.58× | Business & Career |
| Kakashi Hatake (Naruto) | 2.25× | Literature |
| Empresarios | 1.7× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.31 |
| Creativity | OPEN | 1.31 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Family Orientation | CONSERVATISM | 1.17 |
| Pet Ownership | JOY | 1.16 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.1% |
| United Kingdom | 1.2% |
| Germany | 1.1% |
See Direct Relief audiences in other countries
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does Direct Relief have in United States?
Direct Relief has an estimated audience of 375,998 people in United States, concentrated in California and New York.
What is the gender split and age of Direct Relief fans?
50.1% of Direct Relief fans are female, 49.9% are male, with an average age of 41.2 years.
Which brands do Direct Relief fans like most?
Direct Relief fans show strongest brand affinity for Dog breed (1.75×), edureka (18.15×), and Layne Staley (2.1×) over the country average.
Where do Direct Relief fans live in United States?
Direct Relief fans in United States are most concentrated in California (reach 135,636), New York (reach 25,869), and Texas (reach 22,892). These three regions account for the largest share of the active audience.
What other brands do Direct Relief fans also like?
Beyond Direct Relief itself, the audience over-indexes on edureka (18.15×), Layne Staley (2.1×), Certified diabetes educator (4.22×), and Assassin's Creed: Revelations (2.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Direct Relief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.