Direct Relief Audience in United States

Direct Relief logo

Direct Relief has an estimated audience of 375,998 people in United States. 50.1% are female, 49.9% are male, average age 41.2. Top regions: California, New York, Texas. Top brand affinities: Dog breed, edureka, Layne Staley, Certified diabetes educator, Assassin's Creed: Revelations.

The average Direct Relief fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dog breed, edureka, Layne Staley, with strongest over-indexing on Dog breed (1.75× the country average). Demographically, the Direct Relief audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: NGO / Political Party · Subtype: Charity

Demographics of Direct Relief fans

Demographic split for Direct Relief audience in United States
MetricValue
Female50.1%
Male49.9%
Average age41.2
Estimated audience size375,998

Audience persona

The typical Direct Relief fan in United States is balanced, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Direct Relief in United States
RegionReachAffinity
California135,6363.28×
New York25,8691.23×
Texas22,8920.71×
Florida22,6880.89×
Massachusetts12,5431.69×
Virginia12,4701.36×
Illinois12,2280.98×
North Carolina11,2460.99×
Pennsylvania10,9920.87×
Georgia10,9410.94×
New Jersey9,0150.94×
Maryland8,6461.34×
Washington8,5611.14×
Oregon8,3511.94×
Ohio8,2930.72×
Michigan7,0230.71×
Arizona6,2650.82×
Colorado5,921
South Carolina5,6100.99×
Minnesota5,2410.97×
Tennessee5,1090.68×
Indiana4,7680.69×
Missouri4,5620.75×
Wisconsin3,9990.71×
Connecticut3,9551.05×
Louisiana3,6600.75×
Washington, District of Columbia3,3352.95×
Utah3,0640.91×
Kentucky2,9990.64×
Alabama2,8390.54×
Oklahoma2,7160.65×
Iowa2,5940.84×
Kansas2,5580.86×
Nevada2,5180.69×
Mississippi2,4400.79×
Arkansas1,7610.57×
Hawaii1,7211.06×
Idaho1,6270.86×
New Mexico1,4650.78×
New Hampshire1,2450.84×
Maine1,2010.89×
West Virginia1,1330.65×
Nebraska1,0660.57×
Alaska9421.17×
Rhode Island9010.75×
Delaware8970.86×
Vermont8871.34×
Montana8760.84×
North Dakota7370.95×
South Dakota6490.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Direct Relief audience
BrandAffinityCategory
Dog breed1.75×Pets & Animals
edureka18.15×Business & Career
Layne Staley2.1×Music & Radio
Certified diabetes educator4.22×Business & Career
Assassin's Creed: Revelations2.84×Games
Alaskan Husky4.41×Pets & Animals
WFTS-TV1.62×Movies & TV
Fat-tailed sheep6.47×Pets & Animals
Brunello Cucinelli1.77×Fashion & Accessoires
Roger Federer1.52×Sports
MeatEater1.52×Movies & TV
Erzberg Rodeo5.29×Sports
Buenavista (Madrid)1.68×Travel & Leisure
Voltron: Legendary Defender2.62×Movies & TV
Heavy hauler1.77×Business & Career
Further education1.5×Kids & Family
Software widget2.2×Technology & Electronics
Chiropractic education1.58×Business & Career
Kakashi Hatake (Naruto)2.25×Literature
Empresarios1.7×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Direct Relief audience
TraitClusterScore
SustainabilityBALANCE1.31
CreativityOPEN1.31
Healthy LifestyleBALANCE1.2
Family OrientationCONSERVATISM1.17
Pet OwnershipJOY1.16
IndulgenceJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Direct Relief
CountryShare
United States94.1%
United Kingdom1.2%
Germany1.1%

See Direct Relief audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Direct Relief have in United States?

Direct Relief has an estimated audience of 375,998 people in United States, concentrated in California and New York.

What is the gender split and age of Direct Relief fans?

50.1% of Direct Relief fans are female, 49.9% are male, with an average age of 41.2 years.

Which brands do Direct Relief fans like most?

Direct Relief fans show strongest brand affinity for Dog breed (1.75×), edureka (18.15×), and Layne Staley (2.1×) over the country average.

Where do Direct Relief fans live in United States?

Direct Relief fans in United States are most concentrated in California (reach 135,636), New York (reach 25,869), and Texas (reach 22,892). These three regions account for the largest share of the active audience.

What other brands do Direct Relief fans also like?

Beyond Direct Relief itself, the audience over-indexes on edureka (18.15×), Layne Staley (2.1×), Certified diabetes educator (4.22×), and Assassin's Creed: Revelations (2.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Direct Relief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.