Heavy hauler Audience in United States

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Heavy hauler has an estimated audience of 580,920 people in United States. 9.8% are female, 90.2% are male, average age 45.1. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, Hipster, Israel, Keith Stanfield, Emperor Entertainment Group.

The average Heavy hauler fan in United States is 45.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, Hipster, Israel, with strongest over-indexing on Governor of Michigan (10.55× the country average). Demographically, the Heavy hauler audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Heavy hauler fans

Demographic split for Heavy hauler audience in United States
MetricValue
Female9.8%
Male90.2%
Average age45.1
Estimated audience size580,920

Audience persona

The typical Heavy hauler fan in United States is more male, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Heavy hauler in United States
RegionReachAffinity
Texas78,4641.57×
California51,8670.81×
Florida50,7081.29×
New York20,2490.62×
Georgia18,8551.05×
North Carolina18,1601.04×
Illinois17,7060.91×
Washington16,1821.39×
Pennsylvania15,5640.8×
Ohio15,4420.86×
Tennessee12,1611.04×
Colorado11,6301.27×
Michigan11,3710.75×
South Carolina11,2531.29×
Minnesota11,2281.35×
Louisiana10,6511.42×
Virginia9,9320.7×
Missouri9,1800.98×
Oregon8,7871.32×
Indiana8,6800.82×
Arizona8,4720.71×
Oklahoma8,4561.31×
New Jersey7,6570.52×
Wisconsin7,1220.81×
Kentucky6,7860.93×
Alabama6,1960.76×
Arkansas5,9861.25×
Kansas5,8231.27×
Massachusetts5,7420.5×
Maryland5,2770.53×
Nevada5,1430.92×
Utah4,9500.95×
Iowa4,4440.93×
Mississippi4,1930.88×
Idaho3,1961.1×
Nebraska3,0921.06×
Connecticut3,0870.53×
Wyoming2,6003.02×
West Virginia2,3490.87×
North Dakota2,2741.91×
New Mexico2,0840.72×
New Hampshire1,9350.85×
Montana1,7211.07×
Alaska1,4801.19×
Hawaii1,4180.57×
Maine1,2780.61×
South Dakota1,2740.95×
Rhode Island1,1800.64×
Vermont1,1611.14×
Delaware1,1450.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heavy hauler audience
BrandAffinityCategory
Governor of Michigan10.55×Politics & Society
Hipster11.19×Politics & Society
Israel2.26×Travel & Leisure
Keith Stanfield6.99×Movies & TV
Emperor Entertainment Group12.53×Business & Career
Tech News9.23×Technology & Electronics
Diane Sawyer8.37×Movies & TV
Breel Embolo48.46×Sports
Pillow1.96×Home & Garden
Vocal harmony3.92×Music & Radio
headspace7.82×Health
N1 road (South Africa)3.26×Travel & Leisure
Jesse Plemons2.65×Movies & TV
Hibachi5.71×Food & Beverages
Grinch2.91×Movies & TV
Keeper (password manager)4.61×Technology & Electronics
El Paso County, Colorado9.25×Travel & Leisure
Wok4.64×Food & Beverages
HispanicTV20.65×Movies & TV
Google Home4.54×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heavy hauler audience
TraitClusterScore
Need for SecurityCONSERVATISM2.11
DIY MentalityTHRILL1.87
Risk AppetiteTHRILL1.6
Career OrientationPOWER1.42
Quality AwarenessPREMIUM1.37
Convenience OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Heavy hauler
CountryShare
United States62.8%
Canada11.1%
Australia8.2%

See Heavy hauler audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Heavy hauler have in United States?

Heavy hauler has an estimated audience of 580,920 people in United States, concentrated in Texas and California.

What is the gender split and age of Heavy hauler fans?

9.8% of Heavy hauler fans are female, 90.2% are male, with an average age of 45.1 years.

Which brands do Heavy hauler fans like most?

Heavy hauler fans show strongest brand affinity for Governor of Michigan (10.55×), Hipster (11.19×), and Israel (2.26×) over the country average.

Where do Heavy hauler fans live in United States?

Heavy hauler fans in United States are most concentrated in Texas (reach 78,464), California (reach 51,867), and Florida (reach 50,708). These three regions account for the largest share of the active audience.

What other brands do Heavy hauler fans also like?

Beyond Heavy hauler itself, the audience over-indexes on Hipster (11.19×), Israel (2.26×), Keith Stanfield (6.99×), and Emperor Entertainment Group (12.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heavy hauler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.