Discernment Audience in United States

Discernment logo

Discernment has an estimated audience of 1,236,434 people in United States. 55.6% are female, 44.4% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: ARCO, Acoustic music, Overtone, Graham Greene (actor), Brittney Griner.

The average Discernment fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.66× the country average). Demographically, the Discernment audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Book / Manga / Comic

Demographics of Discernment fans

Demographic split for Discernment audience in United States
MetricValue
Female55.6%
Male44.4%
Average age40.5
Estimated audience size1,236,434

Audience persona

The typical Discernment fan in United States is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Discernment in United States
RegionReachAffinity
California150,2291.1×
Texas128,1151.21×
Florida89,6721.07×
New York68,3780.99×
Georgia66,6921.75×
Illinois46,8951.14×
North Carolina44,6731.2×
Ohio40,8591.07×
Pennsylvania40,8030.98×
Michigan35,5531.1×
Tennessee35,3901.43×
Virginia33,1111.1×
New Jersey28,2090.9×
Alabama27,9271.62×
Maryland27,7971.31×
Arizona25,2541×
Indiana23,9401.06×
Louisiana23,8111.49×
Missouri23,1851.16×
Washington21,2140.86×
South Carolina20,7131.11×
Massachusetts20,0750.82×
Kentucky17,3111.12×
Oklahoma17,3111.26×
Colorado16,3170.84×
Mississippi14,9761.47×
Minnesota14,6600.83×
Wisconsin14,3850.77×
Arkansas13,4181.32×
Oregon11,5250.81×
Nevada11,4620.96×
Connecticut11,3280.91×
Kansas9,2300.95×
Iowa8,2200.81×
Utah6,8870.62×
New Mexico5,8770.95×
Nebraska5,5300.89×
Hawaii5,3671.01×
West Virginia5,1290.89×
Idaho4,6790.75×
Washington, District of Columbia4,0901.1×
Delaware3,5981.05×
Rhode Island3,0610.78×
New Hampshire2,8200.58×
Maine2,7640.62×
Montana2,5460.74×
South Dakota2,2630.79×
Alaska2,1270.8×
North Dakota1,8480.73×
Vermont1,1630.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discernment audience
BrandAffinityCategory
ARCO1.66×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
Graham Greene (actor)1.8×
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Tierra caliente1.86×Travel & Leisure
Hypothec2.74×Business & Career
Chili con carne1.76×Food & Beverages
Dubuque, Iowa2.73×Travel & Leisure
Leprechaun1.95×Literature
Cadena SER2.9×Music & Radio
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.7×Business & Career
Ash vs Evil Dead2.21×Movies & TV
Judge Dredd (film)1.72×Movies & TV
Stealing Beauty2×Movies & TV
Little Italy1.87×Travel & Leisure
Ephraim2.05×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discernment audience
TraitClusterScore
Luxury OrientationPREMIUM1.38
SustainabilityBALANCE1.31
Risk AppetiteTHRILL1.27
Sports ActivityPOWER1.22
Healthy LifestyleBALANCE1.21
Design AffinityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Discernment
CountryShare
United States95.6%
Germany3.8%
Italy0.6%

See Discernment audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Discernment have in United States?

Discernment has an estimated audience of 1,236,434 people in United States, concentrated in California and Texas.

What is the gender split and age of Discernment fans?

55.6% of Discernment fans are female, 44.4% are male, with an average age of 40.5 years.

Which brands do Discernment fans like most?

Discernment fans show strongest brand affinity for ARCO (1.66×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.

Where do Discernment fans live in United States?

Discernment fans in United States are most concentrated in California (reach 150,229), Texas (reach 128,115), and Florida (reach 89,672). These three regions account for the largest share of the active audience.

What other brands do Discernment fans also like?

Beyond Discernment itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), Graham Greene (actor) (1.8×), and Brittney Griner (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discernment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.