Downtown Austin Audience in United States

Downtown Austin logo

Downtown Austin has an estimated audience of 363,106 people in United States. 50.1% are female, 49.9% are male, average age 43.0. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Nebraska, The Historian.

The average Downtown Austin fan in United States is 43.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Downtown Austin audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Downtown Austin fans

Demographic split for Downtown Austin audience in United States
MetricValue
Female50.1%
Male49.9%
Average age43.0
Estimated audience size363,106

Audience persona

The typical Downtown Austin fan in United States is balanced, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Downtown Austin in United States
RegionReachAffinity
Texas272,33022.12×
California42,7031.07×
Florida18,5590.75×
New York15,3810.76×
Illinois9,4440.78×
Washington6,6700.92×
Arizona6,4020.86×
New Jersey6,0580.66×
Virginia5,9970.68×
Georgia5,8340.52×
Colorado5,6230.98×
Massachusetts5,3510.75×
Louisiana5,3401.14×
North Carolina5,3340.49×
Pennsylvania5,0250.41×
Michigan4,4750.47×
Ohio4,1060.37×
Tennessee3,5410.49×
Indiana3,0680.46×
Oklahoma3,0640.76×
Missouri3,0120.51×
Maryland2,8420.46×
Oregon2,5870.62×
Minnesota2,5480.49×
Nevada2,5470.73×
Wisconsin2,4660.45×
South Carolina2,1350.39×
Connecticut1,9970.55×
Kansas1,8700.65×
New Mexico1,8070.99×
Arkansas1,7870.6×
Alabama1,7100.34×
Utah1,6960.52×
Iowa1,6350.55×
Kentucky1,5080.33×
Mississippi1,3780.46×
Washington, District of Columbia1,2291.13×
Nebraska1,0640.58×
Idaho9660.53×
Hawaii7220.46×
New Hampshire7120.5×
Montana5740.57×
Rhode Island4710.41×
South Dakota3910.47×
North Dakota3420.46×
West Virginia3410.2×
Maine2890.22×
Alaska2720.35×
Delaware2430.24×
Wyoming2390.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Downtown Austin audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.62×Technology & Electronics
Nebraska3.53×Travel & Leisure
The Historian16.48×Literature
edureka31.06×Business & Career
Unique Gifts1.85×Shopping
Eurail16.57×Cars & Mobility
Certified diabetes educator8.87×Business & Career
Parral, Chihuahua8.87×Travel & Leisure
Birthday Gifts1.76×Kids & Family
19 Kids and Counting2.97×Movies & TV
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
Eddie George4.5×Sports
Women's empowerment1.71×Politics & Society
El Hijo del Santo12.67×Sports
Étouffée9.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Downtown Austin audience
TraitClusterScore
Design AffinityPREMIUM2.72
IndulgenceJOY1.75
SustainabilityBALANCE1.55
Urban LifestyleOPEN1.49
TravellingTHRILL1.48
Career OrientationPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Downtown Austin
CountryShare
United States98.5%
Germany0.9%
Italy0.2%

See Downtown Austin audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Downtown Austin have in United States?

Downtown Austin has an estimated audience of 363,106 people in United States, concentrated in Texas and California.

What is the gender split and age of Downtown Austin fans?

50.1% of Downtown Austin fans are female, 49.9% are male, with an average age of 43.0 years.

Which brands do Downtown Austin fans like most?

Downtown Austin fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.62×) over the country average.

Where do Downtown Austin fans live in United States?

Downtown Austin fans in United States are most concentrated in Texas (reach 272,330), California (reach 42,703), and Florida (reach 18,559). These three regions account for the largest share of the active audience.

What other brands do Downtown Austin fans also like?

Beyond Downtown Austin itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.62×), Nebraska (3.53×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Downtown Austin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.